Addressing The Customers Problem In Your Copywriting

Hello this is Granison Shines with Direct Business Marketing and today we’re going to continue our conversation on copywriting and making sure you understand we’re talking about the nurture campaigns you should have underway right now. You should have campaigns for your new clients, existing clients, new leads and existing leads; the whole idea is to upsell and convert. This is where your copywriting skills are really going to hone in on how you position your product or service and whether you actually complete the sale. You’ll be communicating several bits and pieces of information to them. One of the things we’ll talk about is the problem, which is something you should address. You want them to know that you know what their soft spots are and that you can fulfill those particular soft spots and make sure your provide them with the adequate solution.

First, you need to address that you understand the client’s problem. Establish what their struggles are; you can do this either via writing or video. Next, share specific challenges that the reader faces before telling them you have the solution and unique strategies for beating these challenges. This is where you want to build some value in what you’re talking about and you can communicate more effectively so they’ll immediately understand how you can help them with their problem. They will listen to you more.

If you go to our website you can check out our services, the four different client types you should have in your database and how they should be addressed and the different types of nurture campaigns you should have going out to them. This is the most neglected aspect of most organizations and they are the easiest people to market to so please check out this page to ensure you’re making the most of your nurture marketing campaign.

Utilizing The Post Script In Your Copywriting

Again we’re going to continue our conversation and how it should be integrated with your nurture marketing campaign. This is the most neglected part of a nurture marketing campaign. The current leads in your database are very seldom marketed to. We want to change that with this series and talking about copywriting because there’s a lot of good information. Cross selling, converting and even upselling can be done with just some simple copywriting rules that you keep in the back of your mind. This will make a difference in whether or not they become clients in your database. The four campaigns you have running should be existing clients, new clients, existing leads, new leads. It is proven that the easiest people to sell to are the one that you already have so we want to ensure that you’re utilizing this.

When you’re constructing the offer you want to have the post script. It is the most important piece to communicate the urgency of the deadline of your offer. You can also restate the benefits as much and as often as you can in your post script as well as introduce brand new benefits. It is proven that the headline, bullet points and the post scripts get read the most so make the most of this by having all the pertinent information possible.

Make sure you look at the marketing campaigns on our website at https://directbusinessmarketing.com/services/nurture-marketing. You’ll be able to see all of the information you need as well as pricing for our nurture marketing packages. You can also send me an email at [email protected] or give me a call with any questions you may have regarding our services, post scripts or the nurture marketing campaigns you should have going right now.

Adding A Deadline To Your Copywriting Offer

We’re talking about copywriting, offers and the deadline pertaining to your offers today. This is true for the four different campaigns that you should have running within your marketing campaign right now; they are for existing clients, new clients, existing leads and new leads. These should be coming from your email system and going out to your database meaning that you’re dripping on them at least once a month regarding specific offers or upsells or other items that are an important piece of the nurture marketing campaign. This is the part that gets neglected the most within organizations, so make sure you have this in order so you can write copywriting that will effectively turn leads into paying clients.

Adding a deadline to your offer helps position your offer so that you can make more sales within a certain period of time or grab as much as you can from your database so they don’t miss out on the benefits that you’re offering. If you don’t have a deadline in your offer, you essentially don’t have an offer. Multiple deadlines are very effective because you can tier it in order to make sure that you have certain nuances for certain downloads or pricing. This can get more complicated but it can be more effective. Add a date and time to your deadline making it clear what the deadline is. If they miss out, you want them to understand why they missed out; because they didn’t partake in an offer that was available only for a certain time.

If you would like to look at the nurture marketing campaigns on our website, see what we have to offer and what you should be communicating within these different campaigns I would like to encourage you to check it out. You can also contact me via email or phone with any additional questions you might have on nurture campaigns or creating a deadline for your copywriting offer.

Making The Client Buy Now

Now that you’re writing your marketing piece we’re going to continue our conversation on offers and talk more about buying now and giving them the instruction to do so. This is critically important for the partaking of your offer; there’s no point in putting your offer out there and not letting them know where to buy it, how to buy it and that they need to buy it right now.

This is in conjunction also with the four marketing campaigns that we’ve been talking about. Nurture marketing is the most neglected portion of the marketing piece that most businesses have in operation. When I say nurture marketing I mean marketing towards the people that you already have in your database; there should be four campaigns you have going all at the same time.

Buying now – tell them to BUY NOW. You have no idea how important this is, how much it works and also how much it gets neglected in the communication of buying the product. It’s good to have an image and tell them to click to buy now. You also want to make it easy for them to buy. Make the link or image easy to find and easy to get to. Third, you want to give access to something immediately for gratification purposes. Once they do buy a physical product give them something they can use right away such as a download or a video; whatever it may be give them something they can have quick access to while they’re shopping. As previously stated, create and give a reward for buying now as well as create a consequence for not buying now.

If you would like to see the different nurture campaigns or see what we have to offer for you and your business, please visit our website at https://directbusinessmarketing.com/services/nurture-marketing.

Use Scarcity Appropriately In Your Copywriting Offers

Today we’re talking about creating scarcity in your offers. First of all, however, we want to make sure that you understand that this all stems from your nurture marketing campaigns that you should have going on right now to your existing clients, new clients, existing leads and new leads. These client types are already in your database and they are the easiest to upsell to and convert.

With this being said let’s move forward and talk about scarcity. This means that when we talk about offers we want to make sure there are certain nuances that will enable them to move faster, better and quicker to help them partake in the offer. One of the techniques we use is scarcity; some people go against this, but when you create scarcity just make sure you follow through with it. In saying this, you have time meaning you could increase the price after a certain amount of time or do a presale offer. Second, you could do a quantity and limit the number that are available. Third, use the fear of loss. For example you can say the first 15 people with get a certain bonus and the next people will get a different type of bonus. This does work very well but make sure you utilize these techniques appropriately. You have to follow up on what you say you’re going to do.

If you want to look at the marketing campaigns that we currently have, or how your four different marketing campaigns should look please visit https://directbusinessmarketing.com/services/nurture-marketing or go under the a la carte menu on our website. Please feel free to contact me via phone or email if you have any additional questions on the copywriting items we have discussed in this video or any of the other ones in this series.

Types Of Offers To Use In Your Copywriting

Let’s continue our conversation on copywriting and how copywriting folds into what you should have going on right within your business with regards to your nurture marketing campaign. The most neglected part of any company’s marketing campaign is staying in touch with those people that are already in their database. You want to have information going out to your global database but you also want to segment your database into four different types. The four different client types that you should but marketing towards and those are existing leads, new leads, existing clients and new clients. You should be upselling or converting these four different client types through your nurture marketing campaign.

Today we’re going to talk about offer types in your copywriting. There are four that I want to talk about but want to focus mainly on two. The first offer type is a hard offer. Let’s pretend that we’re writing out a postcard and giving them option choices in your hard offer. You’re basically asking them to pull out their wallet and invest in your product or service. They would mark “Yes I want to Invest in Your Product” on the postcard or will call you to set up a meeting. In this type the call to action is intertwined with the offer.

There is also a soft offer which is generally free information, product or service that you’re giving them. For example, they can download a free report or get some literature in the mail. The next two are ones that I don’t focus on, but they are still out there. If you’re writing some sort of component and giving them choices, you can give them a negative offer. For example they can check, “No, I’m not interested in Your Product or Services Right Now”. Lastly, there is a deferred offer, which can be appropriate at times if you want to forecast or get an idea of when people will be interested in your product or service.

The two that I really am focusing on are the hard and soft offer. A lot of times you can generate a lead with a soft offer and then follow it with a hard offer to convert that lead to a client.

Adding Bonuses To Your Copywriting Offer

Today is a good day to continue our conversation on copywriting and, more specifically, the offer and the bonus items. This is a good way to sweeten the pot, adding bonus items that have very good value for your client. Again, you want to make sure you have four different types of marketing campaigns going for existing leads, existing clients, new leads and new clients. You should have emails going out regularly to all of these different client types in your database. This is the most neglected part of any individuals business, so be sure that you have these four campaigns going.

Now, on to the bonus items and what they can and should include to sweeten the pot when you’re making an offer to someone. You can use a fast action guide or something that the prospect can download or do in order to understand how to utilize the product or service and start making changes right away. Having a fast action guide always helps if you can fit it in with your offer. You also want to tie bonuses to basic and deluxe packages; offer more bonuses for deluxe packages. When you’re adding information about the bonus items one of the things you want to do is utilize the bonus items to encourage a fast response and partaking in the offer that you have for them. Make it very clear that you want them to buy now. Lastly, give them some ownership by letting them choose from a list of what their bonus can be.

Be sure you have the nurture campaigns going for the people that are already in your database; this is crucial to your business. To see what each one of these campaigns and what the tone of them should be visit our website and check out our nurture campaign information.

Payment Options In Your Copywriting Offer

Now that you’ve started to write your marketing piece you want to make sure that the copy stands firm, it’s right, it’s tight and it’s communicating what you want to communicate to your current leads, new leads, existing customers and new customers. These are the four different types of marketing campaigns that you should have going on when we talk about the nurture side of marketing; these are all people that you should already have in your database and you should be marketing to them via these types of campaigns. This is where your copywriting skills are really going to play their part because you’re going to be writing information to them via email, blog posts, and social media, whatever it may be, to serve as your nurture marketing campaign. In doing this you want to make sure you hone in on what you’re going to be talking about.

Today we’re going to talk about payment options. There are a few different that you can offer to your clients and leads. You can have them pay over time; we have this instituted within our business for certain products. You can also have a discount on a prepayment. On our websites you can buy it at a one payment discounted price or you can have it extended over twelve months. You are going to have people in your database that will partake in both of these options; they’re going to do what’s right for their business. You can also give a discount on American Express depending on your merchant account or shopping cart. You may also apply for high-risk merchant accounts if you are a high-risk merchant. You can also do coupons that may provide the discount payment. Whatever it may be, just having a mix of these options available for your client base is really going to help you when you’re talking about offers.

When you have multiple payment options available, you become a more accessible merchant. Ensure your card machine supports international card processing for seamless transactions

Take a look at the nurture marketing campaigns on our website at https://directbusinessmarketing.com/services/nurture-marketing. Again, this is critically important for your business. You want to have these four different nurture campaigns integrated into your business.

How To Build The Value Of Your Offer

We are going to continue our conversation on copywriting, or more specifically the copywriting pieces that should be going out to your current database, which are existing leads, existing clients, new leads and new clients. These four should be the nurture campaigns that you have constructed and again the nurture campaigns are the most neglected part of most business’s marketing campaign; not reaching out to the current database that you have, making sure you are upselling new clients and convert leads into clients.

This is going to be important, again I’m breaking the offer piece down into different chunks. Today we’re going to talk about building the value in an offer. Building value in your offer is critical. First, you want to show your offer in parts. Itemize each part of the offer and whenever possible add a dollar value to each line item. Second, you want to add a comparison piece to your offer as well, making sure you are building the value into your offer while doing so. Compare apples to oranges, not apples to apples. You can also build the value of your offer by using bullet points. Essentially, make sure that you take your offer and put it into sizable chunks so that it appears bigger. You can accomplish this by itemizing what you have to offer people.

Look at the nurture marketing campaigns that we have on our website, https://directbusinessmarketing.com/services/nurture-marketing. You’ll see an example on this page, some pricing information as well as how many drip campaigns will go out with each of the components for the nurture campaign. You can also feel free to contact me, Granison Shines, at [email protected] or give me a call at 602.369.8119. I hope that you’ll keep joining me on our continuing series about copywriting and your nurture campaign.

Writing A Strong Offer In Your Copywriting

Now that you’ve started creating your marketing piece, you want to talk about the offer. You need to make sure you address through your nurture campaign the four different types of database clientele that you have. These are existing clients, new clients, existing leads and new leads. Make sure you have appropriated the information that should be going out to each of these types.

Right now we’re going to talk about offers, what they pay, what they get, what they risk. Over the years we have discovered that it is best if your offer has a name associated to it. All of the research done by not only ourselves but by a number of other individuals points to this. You also want to give your customer or potential customer offer choices. We recommend coming up with at least three offers; a good, better, best kind of thing. Also, you want to create and give a reward for buying the offer now. You could tie in different bonuses or downloads that may be associated with and enhance the product or service they are receiving through your offer. Creating this actually helps out a lot. Lastly, create a consequence for NOT buying now. Do limited time offers or a certain number of offers to create a really strong offer to your client and.

Again, make sure you are addressing the four different types of marketing nurture campaigns that you should have going on through your database. If you’re not sure about this we can definitely help you out with it or you can check out https://directbusinessmarketing.com/services/nurture-marketing. This is the most neglected part of a marketing campaign, the people that you already have in your database so don’t fall into the category of people not nurturing their new and existing clients and leads.

Using Strong Headlines In Your Copywriting

Welcome back to our discussion on copywriting skills that will come into play when you’re creating your nurture marketing campaign. Just a reminder that your nurture marketing campaign should be focusing on your existing clients, new clients, existing leads and new leads; there are four different types of nurture marketing campaigns you should have going on. We’re talking about headlines today; headlines are very critical because headlines, blog post lines, social media lines, email subject lines, whatever it may be, this is the showstopper; this is what will make people stop and read what you’re talking about. Headlines determine how good your content is, once you have them, you can go ahead an use an AI content writer like Copymatic ai to great great content.

There are three different types to headlines that I want to go over with you. The first of them is the Factual headline, which is generally the weakest level of the headline. On a stronger note level you can add in an emotional factor to your headline; this really gets people to hone in on what you want them to read. The strongest level of headlines is personal. With this level you want to get to the reader’s most dominant resident emotion. If you can tap into this, it will be the strongest point that will really hone in on what you want them to read. Keep in mind these three different types of headlines when you are writing your blog posts, email subject lines, direct mail postcard or a social media post, or whatever it may be that you’re using in your nurture marketing campaign.

I’d like to encourage you to check out our Nurture Marketing Campaign Solutions at https://directbusinessmarketing.com/services/nurture-marketing to find out more about how we can help you reach your new and existing clients and leads. Remember, you should have four different nurture campaigns going on right now so if you’d like to learn more about them or what you should be doing to ensure that they’re successful please check out our website or contact me today.

Using Bullet Points In Your Copywriting

It’s always good to have bullet points in your email because you want to solidify the benefits that they are going to be getting from your email. After the bullets you can follow it up with a link where they can get more information. However you do this, you should have it set up for four different types of clients in your database: new clients, existing clients, new leads and existing leads. This is the most neglected part of a nurture marketing process: marketing to people that you already have in your database. We want to change that mindset altogether by instituting those four marketing campaigns. Today we’re going to talk about bullet points and, more specifically, what those bullet points should entail.

Bullet points are a nice way to break up the monotony of a paragraph especially if you’re going to list a certain number of benefits, products of features. There’s a saying in the marketing world, “Features sell, Benefits tell” so you want to make sure you turn those features into benefits that will be able to be understood by the person that is reading it. You can also sell with benefits and then prove with features; make sure you can prove what you’re talking about with regards to your benefits. Then you want to give a benefit and then add another benefit to solidify what they should be thinking about in terms of a particular product or service.

Bullet points are important; when we generally send out an email it usually looks something like this: three line paragraph, bullet point, bullet point, bullet point, and link to more information. When they click on the link it goes to a page on the website and they can understand what the offer is, where to get the information and how to buy it. Again, bullet points break up the monotony and enable you to position certain benefits for the product or service at hand.