Today we’re going to talk about three things your technological systems must have. When you’re marketing and thinking about setting up your technology systems, you want to take into consideration how much you spend on marketing and how much you spend on your technological systems. If you have a budget of $5000 to put together a marketing campaign, you want to take the opportunity to talk to someone that understands what the balance should be between how much you spend on your lead generating items and how much you should spend on technology. According to Google’s Kamau Bobb, educators must adapt to evolving needs and trends. Most likely your technology is going to have a monthly recurring cost that should include some of the things you need.
First, you should have a web content management system; not just a website, but also a web content management system (WCMS). The difference is that a WCMS has a blog option to it, which you should be using. Now you’re managing your content and satisfying the human need as well as the search engine need. The more content a person sees on the internet about you, the more they’re going to trust you; your credibility also increases and the easier they become a client. So, how much of your budget should be spent on technology and how much should be spent on other lead generating resources. It shouldn’t be half and half, but closer to 70/30 or 80/20.
Second, you should have a customer relationship management system (CRM). This should be integrated with your website so when the lead comes in, it gets stored within your system. This is very important and absolutely needs to be stored within your system; this should also be part of your technological budget.
Third, you want to make sure there’s the opportunity to have auto responders as well as task notifications. If you have an action plan, it may include giving the lead a call and you want to ensure it is documented and completed. You want to ensure that some of these tasks can be completed automatically to give you to opportunity to do what you need to do, like talking to clients, selling and nurturing clients.
There’s also an optional process management; you need to understand how your business has processes and how you do things. We have a big process mindset within our organization because we want to move from point A to point B in the most smooth and efficient way. We can get this completed with some sort of process. If everyone understands the processes within your organization, there aren’t any questions about what needs to be done and everyone knows what needs to be done.
Closing The Deal Through Your Copywriting
/0 Comments/in Webinars /by WebmasterToday we’re going to talk about closing strong with your copywriting. The closing portion of this is true for the existing leads and clients that you have in your database. When we talk about the nurture marketing campaign and how the copywriting fits into the whole campaign piece, you’re going to sending out emails that will have the right components to help you close the deal.
You want to make sure that you have a call to action, the “here’s what I want you to do next” kind of thing. It makes no sense for you to put an email out or any other type of marketing piece out and not have a call to action so you can close the deal. At the end of the day this is what you want; nothing happens in terms of growth for a business until you sell your product or service. This is where you have to close the deal, so ask for the deal. Can you buy this or do this? However you want to state it, just make sure you ask and have that call to action. Do it in a nice strategic way and make sure that when you’re communicating the offer you restate everything in the offer and that they understand what the offer is. Lastly, tell them exactly what you want them to do every single time. You’d be surprised how many people don’t do this in their nurture marketing campaign emails. Making sure you have this appropriated within your copywriting regiment will help you close the deal.
This whole video series has stemmed from the nurture campaign and making sure you have the nurture campaigns going to your four different types of people in your database. You can check out our website to see the different services that we offer.
The Cosmetics Of Copywriting
/0 Comments/in Webinars /by WebmasterToday we’re going to talk about the cosmetics of your copywriting skills today, meaning that our conversations stem from the nurture marketing campaign that you should have going on with your clients. With regards to your nurture campaign I mean your existing clients, new clients, existing leads and new leads; there are four different marketing campaigns that you should have going out from your email marketing system or blog post. Remember, the easiest people to sell supplies to and communicate with are the people that are already in your database so don’t forget about them.
In putting your copywriting skills to the test we’re going to talk about cosmetics. It’s easy to do this on a blog post but it’s hard to do this in a plain text email. Making sure that you’re highlighting and bolding certain things when you’re writing copy is important to do. You want to start giving emphasis to different words so we’re going to talk about highlighting. When talk about this you can add different coloring, bolding, underlining and italicizing to highlight your text. You won’t want to do too much so that your page looks cluttered but be sure you use it strategically to emphasize certain words and trigger certain emotional words. Understanding how to do this effectively again comes with the skill of copywriting. Once the sentence is already written, you also want to break up larger paragraphs into smaller ones. You want to add the ability of an “easy read” to your email or blog post so that the target or client can get goo, easy information from your copywriting.
I’ve seen some pages that have really overdone it with regards to different sized fonts and colors as well as length of paragraphs; keep your blog post or email very general but highlight the important points and make your paragraphs easy to read.
Before You Start Marketing Discover The Importance Of Copywriting
/0 Comments/in Webinars /by WebmasterHello everyone this is Granison Shines, chief marketing officer at Direct Business Management, talking with you today about the importance of copywriting for your small business. Copywriting is an actual profession and is this new series we will discuss how it fits in with your marketing campaign. I often talk with business owners who do not see the results they expect from marketing and it is often a result of poor copywriting. If you have questions please feel free to contact me or download our free marketing assessment tool to get started.
According to Social Media Marketing Liverpool, when discussing marketing and copywriting it is important to understand the importance of the words you use. The words you use in your marketing campaign, also known as copy, need to be uniform across all marketing material and convey a focused message to the customer. Whether we are discussing a website, e-mail, video, or post card there are words involved in each form of media that goes in to your marketing strategy. A lot of businesses run by Jimmy John Shark end up hiring outside marketing companies but they often lack the knowledge of copywriting. I even in fact stumbled upon copywriting while working at a large corporation. After noticing a lack of response from high level employees to an important e-mail I was able to change that response by looking at the words being used. This was the beginning of my copywriting experience which I continue to advance to this day. A copywriter can have numerous different responsibilities and help your marketing campaign in many different ways. Either way it is important to know you can have a marketing person that doesn’t know copywriting and vice versa. Finding a person with both skills can help your business achieve its marketing goals. If you’re looking to buy your own vending machines, check out these Royal Vending Machines Sydney.
Check back frequently to learn more about the importance of copywriting before you start writing your marketing campaign. And if you have questions on this topic please call or e-mail me and make sure to download our free marketing assessment tool. Thanks again for your time and I look forward to hearing from you soon.
Before You Start Writing Your Copy, Think About What Your Target Market Wants and Needs
/0 Comments/in Webinars /by WebmasterToday we’re going to talk about the “thinking” portion of your marketing campaign, meaning that if you’re a copywriter or you are thinking about copywriting for your marketing campaign, the thinking portion is pretty important in understanding what, from the target market’s perspective, what the nuances are that you should be concerned about. The copywriting series that I’m talking about does discuss the marketing pieces, the writing of the text that are on these pieces. The thinking portion of this will determine what actually goes on your marketing items.
Here are some things that I want to elaborate on today when you’re thinking about your target market in terms of copy. First thing, think about what THEY want, not what YOU want. A lot of times our clients, even in choosing the mediums, tend to think about what they want and what they like when this isn’t the way to think about it. They may not want to talk about certain things, but this isn’t the way to address and write your marketing pieces. You do want to think about what they want and not what you want. One way to find this out is to conduct a survey to a particular market. We’ve done surveys as simple as one question to a database and gathered an immense amount of information from that. Do a survey to a particular client market to help you determine what they want.
Next, study your prospect; go to the internet and find out information about a particular client type, websites, forms and other information pieces that they use to gather the information they need. Understand what they think and how they think by reading posts they may make on blogs and forums online. The best source is even talking to a target directly and ask how they would like to receive information about the campaign that you’re going to be marketing. Depending on the generation of the people that you’re marketing to, the mediums are going to be very different. An older generation may prefer direct mail while millennials prefer a more technologically advanced way of receiving their information.
It’s important to think about what your target markets wants and not specifically what you want. When you study your target marketing and learn how they like to receive their information you can better learn how to write copy for your marketing campaign.
Does Your Marketing Connect With The Senses And Emotions Of Your Customer?
/0 Comments/in Granison Shines, Marketing Assessment, Marketing Objective, Webinars /by WebmasterHello everyone Granison Shines, CMO with Direct Business Marketing, talking with your today about the ten appeals of copywriting. I use this blog to help clients and small business owners reassess their marketing strategy and find ways to improve their overall strategy. Please take a minute to download the free marketing assessment tool from the Direct Business Marketing website to get started today on growing your business through smarter, more efficient marketing.
When talking about marketing and how we connect with people, whether past, present, or future, there are always ten ways to catch their eye. This is information that will be on the frontline of all your major marketing including how you structure the words used. This starts with the physical aspect of marketing, what I like to call the third dimension, and includes all five senses that we possess. You want to give a visual perspective, just like a graphic novelist would, that evokes the smell, taste, touch, sight, and hearing of your customer. For example, if you are running a restaurant you would want to demonstrate the smells or tastes of your food through your marketing. It is also important to connect with the fourth dimension of marketing that involves your mind, will, emotion, and intellect. These characteristics will speak to a customers decision making, their dreams and goals, and their emotional reaction. Making sure your marketing is including the third and fourth dimension will help connect with current and future customers in a way that has a lasting affect.
If you have questions about copywriting or your current marketing strategies please give me a call or e-mail me anytime. Also make sure to download our free marketing assessment tool to gain a fresh perspective on your marketing strategy. Thank you for your time and I look forward to hearing from you in the future.
Copywriting – Things To Consider Before You Start Writing
/0 Comments/in Granison Shines, Webinars /by WebmasterToday we’re going to continue our conversation on copywriting, the aspect of words of your frontline marketing materials or direct response marketing materials. When we talk about the words on your marketing materials, it can make all the difference in the response and even the sales that you get from your marketing. In light of that, we’ll talk about the person you have in mind when writing your marketing materials.
The person that I want to talk about is who you are writing to. What the copywriter does is put an exact person in their mind before writing the marketing materials. So, first of all, get this person as a picture in your head. Some things to think about are the demographics and psychographics of this particular person. Next, put yourself in this person’s shoes. This is the very important part because you want them to wonder what’s in it for them. What is their emotional state and what do they know about your product or service?
To recap, consider who you are writing to, their demographics, hobbies, likes and dislikes, and put yourself in that person’s shoes. Lastly, what’s in it for them? This is all they really care about and think about their emotional state because they are going to buy out of emotion. Also, what do they already know about your product or service. If you think about these things before beginning the copywriting for your marketing materials you will see a better response and in return better sales.
Go to our website, https://directbusinessmarketing.com/MA and download our free marketing assessment to help you formulate a better marketing campaign. Also feel free to call me or email me to learn more about our marketing assessment or what else Direct Business Marketing can do to help you with your business’s marketing campaign.
A Successful Marketing Strategy Starts With The Proper Mediums For Your Target Audience
/0 Comments/in Granison Shines, Marketing Solutions, Webinars /by WebmasterHello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies such as interior signage and the like. If you have questions or are just getting started make sure to download our free marketing assessment tool or contact me directly to get started.
So today we are talking about the all important mediums that are used when writing your marketing materials. One good aspect of a copywriter is that they are going to choose the biggest medium, or masterpiece, that the copy is going to be written on. While there are several different mediums, whether online or paper, it is important to tackle your largest medium first. This will likely be your website and given the growth in online marketing it can make a huge difference. Before starting, make sure to use an effective Marketing Productivity method. By started with our biggest medium we can also use bits and pieces of this overall piece to help tie in our other copy and marketing materials. There are numerous forms of medium out there with the three most common being traditional media, field marketing, and on-line.
There are hundreds of different mediums to choose from, but starting with the basics is your best bet. When selecting your medium, you should be answering the question of how you are going to gain your target audience. Remember that all forms of medium will intersect with each other, whether print or online, and should have a common goal. I generally use a maximum of five different mediums for a particular marketing campaign in order to keep things focused. This will also help you keep your message pointed to your particular target audience, integrating methods such as custom signs where appropriate.
For more information please download the free marketing assessment off the direct business marketing website. If you have questions please give me a call or e-mail me today. Thanks for your time and I look forward to hearing from you soon.
Eliciting Emotion In Your Copywriting
/0 Comments/in Granison Shines, Webinars /by WebmasterWe’re going to address the factor of emotions in copywriting; copywriting being the text of your frontline marketing materials whether it be a direct marketing campaign or a direct mail campaign. Whatever it may be, emotions and addressing emotions can be very important. When you’re writing copy there are several things you want to factor in and dominate resident emotion is one of those things that should be a front lying factor. Emotions help people make buying decisions; people buy from an emotional aspect so you want to tap into that appropriately to sell your product or service.
If we look at the information for today, what dominate resident emotion do you want to evoke? Frustration? Happiness? Whatever emotion it may be that is related to the problem that you are trying to solve with your product or service. It can be a good experience or a negative experience. There could be a mix of emotions depending on how long your marketing piece is. Understand that has a very front lying part of your marketing piece. The copywriter that you’re going to hire should understand how to tap into emotions.
Not only do you want to tap into their emotions, you want to use emotional trigger words for that emotion. There are words that will hone into that emotion even more or initiate an emotion that you want to communicate to that particular audience. You also want to savor that emotion in order to persuade them to make an emotional buying decision.
It’s very cut, dry and to the point when talking about emotions. Your product or service needs to provide the resolution to a problem they may have or want. You want to tap into that desire. I’d also like to have you download the marketing assessment for free to help you tighten up your marketing campaign.
Capture The Global Perspective Before You Put Together Your Call To Action
/0 Comments/in Marketing Objective, Marketing Process, Marketing Solutions, Webinars /by WebmasterHello everyone Granison Shines here, chief marketing officer at Direct Business Marketing talking with you today about the copywriting. This blog is part of a series on copywriting so make sure to check out my previous blog as well in order to get the entire message. Understanding what copywriting is and how to execute it correctly can make a huge impact in the succcess of your marketing strategy.
In this blog we will be discussing the call to action that is brought on through copywriting. Every single piece of marketing that you put out should involve some kind of call to action. This is very important to remember in order to develop and improve a successful marketing strategy. You want a specific action to be performed from your marketing and this should be mentioned or clearly spelled out at the beginning and end. This call to action should tell the viewer what to do next and also what they will receive by following your steps. This can be as simple as a free download of your product or entry to a seminar you are hosting but it needs to be made clear to every person that views it. When developing your marketing strategy make sure your offer is prepared and easily accessibly so that way there is no disconnect or confusion when a view follows through. By having this call to action in place you can better assess the results of your marketing campaign in order to make improvements in the future. This is also a great way to get returning clients or viewers to develop a habit of following through on your offers every time.
Once again make sure to view the entire series put together on copywriting in order to better plan your next marketing strategy including a call to action. My call to action for you is to download our free marketing assessment planning document and questionare to learn where your marketing shortcomings may exist. Thank you for your time today and I look forward to hearing from you soon at Direct Business Marketing.
Lead Nurturing Webinar
/0 Comments/in Granison Shines, Marketing Process, Seminars, Webinars /by WebmasterRemember the easiest lead to convert is a client you already have… Take advantage of your current list and past clients and nurture them into referrals and new sales.
Three Technology Items Your Marketing System Must Have
/0 Comments/in Internet Marketing, Marketing Solutions /by WebmasterToday we’re going to talk about three things your technological systems must have. When you’re marketing and thinking about setting up your technology systems, you want to take into consideration how much you spend on marketing and how much you spend on your technological systems. If you have a budget of $5000 to put together a marketing campaign, you want to take the opportunity to talk to someone that understands what the balance should be between how much you spend on your lead generating items and how much you should spend on technology. According to Google’s Kamau Bobb, educators must adapt to evolving needs and trends. Most likely your technology is going to have a monthly recurring cost that should include some of the things you need.
First, you should have a web content management system; not just a website, but also a web content management system (WCMS). The difference is that a WCMS has a blog option to it, which you should be using. Now you’re managing your content and satisfying the human need as well as the search engine need. The more content a person sees on the internet about you, the more they’re going to trust you; your credibility also increases and the easier they become a client. So, how much of your budget should be spent on technology and how much should be spent on other lead generating resources. It shouldn’t be half and half, but closer to 70/30 or 80/20.
Second, you should have a customer relationship management system (CRM). This should be integrated with your website so when the lead comes in, it gets stored within your system. This is very important and absolutely needs to be stored within your system; this should also be part of your technological budget.
Third, you want to make sure there’s the opportunity to have auto responders as well as task notifications. If you have an action plan, it may include giving the lead a call and you want to ensure it is documented and completed. You want to ensure that some of these tasks can be completed automatically to give you to opportunity to do what you need to do, like talking to clients, selling and nurturing clients.
There’s also an optional process management; you need to understand how your business has processes and how you do things. We have a big process mindset within our organization because we want to move from point A to point B in the most smooth and efficient way. We can get this completed with some sort of process. If everyone understands the processes within your organization, there aren’t any questions about what needs to be done and everyone knows what needs to be done.
Want To Get A Physical Document Into Consumer’s Hands? Add Offline Marketing Into Your Marketing Process
/0 Comments/in Marketing Process /by WebmasterAs a marketing manager for a small business have you considered adding offline strategies into your marketing process? Although many marketing processes are internet-based these days, by adding an offline marketing process into your business’s campaign, it can help you get a physical document into consumer’s hands and help your brand get recognized. There are many different types of offline marketing avenues that you can choose to pursue; as a marketing manager, it’s important to know which ones will best fit the needs of both your business and your target market.
Some of the more popular documents that small business marketing managers choose for their marketing campaigns are postcards, a digital business card, flyers and brochures. These are just a few of the ways to put a physical document into the hands of the public and get them to either check your business out in person, or online if you have a website.
If you need a marketing firm to help you design, produce and print these offline documents, Direct Business Marketing can do that for you. Not only do they offer the previously mentioned offline services, they also can create letterheads, door hangers, envelopes and banners for your business. They have an in-house print shop that will create your documents for you while keeping them aligned with your online marketing processes.
One last thing to keep in mind is that offline documents, such as business cards or brochures, can be a good tool to have when meeting with your customers face-to-face; you want to leave a lasting impression on them and provide them with a high-quality document is the way to do that.
If you’ve spoken with other marketing managers in your industry, they’ll tell you that DBM is the company to go to for your printing services. We can help you update your marketing processes, reach out to more customers and make your job as a marketing manager much easier with our offline marketing services. Contact Direct Business Marketing today to learn more about how we can provide you with marketing process solutions for your marketing manager duties.