Is Social Media a Good Traffic Source? – Traffic Generation Blab Replay

There are many companies that are tying up a significant amount of their marketing budget into social media marketing.

Is this a good thing?

Well, we’ve found that you can lose your shirt if you’re not intentional about your marketing.

On the flip side, if you have your ducks in a row, you can rake in leads and sales.

BUT, you have to have certain components in order to maximize your marketing efforts. In example:

  • A carefully selected target market.
  • Something desirable from the prospect looking at the ad
  • Your website with an irresistible lead magnet and web form to capture names and emails at the very least.
  • A true CRM in order to store the leads once they convert.
  • An automated nurture campaign to disseminate emails automatically

These few items, at the very least, will point your campaign in the right direction.

There’s more to be told so watch the video as Andrew, Dustin, and I talk about social media and its ability to be a good traffic source.

 

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Does Content Matter? – Traffic Generation Blab Replay

If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.

We’re talking about website content, inbound content, outbound content, you name it.

When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.

Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.

Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.

Watch the video as Andrew, Dustin, and I talk about lead generating content.

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Good Traffic vs. Bad Traffic – Traffic Generation Blab Replay

When it comes to traffic generation to your website, we believe there is such a thing as good website traffic and bad website traffic.

Good traffic would be considered as website traffic that is actually looking for what your company has to offer, opts in for your lead magnet, thus converting to a lead, or purchases your product / service.

Bad traffic would be considered as website traffic that stumbles onto your website but is NOT interested in what you have to offer and furthermore, does NOT convert into a lead by opting in for your lead magnet or purchase your product / service.

It’s not rocket science that you obviously want the best traffic you can generate to make its way to your website.

So the questions become:

  • “Who is my ideal client-type that I want to see my website?”
  • “How do I get laser targeted in who I want to come to my website?”
  • “Where do I place my ads so that I can get the most qualified traffic possible?”
  • “How do I institute qualification measures into my marketing process so that I continue to get the right traffic”
  • “What would be the perfect lead magnet to get them to convert into a lead?
  • And others we can ask…

Take a moment to watch the video where Andrew, Dustin, and I blab about good traffic vs. bad traffic.

Register now for our upcoming webinar on 5/26/2016 “Best Traffic / Lead Generation Techniques for Your Business”.

5 Things a Marketing Consultant Should Do for Your Company

What is a Marketing Consultant?  A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks.

The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin, and I talk about how we firmly believe a marketing consultant should do these top 5 things listed below:

  1. Instill set processes from which to work
  2. Hold your team accountable for tasks and action items
  3. Increase the knowledge of your team
  4. Help you carry out the vision for your company
  5. Help you solve your marketing problem

Watch the video as we explain more.

This will help you prepare so when you’re ready to talk to a marketing consultant, you’re well versed.

Marketing Consulting and Processes For Business Success

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss why a marketing process put in place is a good thing for your business. Here at Direct Business Marketing, we adhere to the Generate, Capture, Store, and Nurture, process which is “THE” marketing process for every industry. Think about it, every marketing campaign has to generate leads, capture those leads, store those leads, and nurture those leads to the sale of your product or service.

What a process does is allow you to execute tasks in a systematic way. Meaning, it allows you and those in your business to be productive, efficient, and profitable. Marketing plans work out great when there is a process in place that allows the business to be flexible and streamlined at the same time.

Watch the video to find out more…

5 Things to Look for When Hiring a Marketing Consultant

This month, we’re going to introduce our Marketing Consulting Series.  Marketing consulting is one of Direct Business Marketing’s forte when it comes to services offered to our clients.  We firmly believe that at some point in your business, all need an outside eye focused on the marketing campaign, even to give it a complete once-over.  Why?  Because if the marketing consultant is worth his/her salt, then they can definitely see the potential holes in your campaign that can save and make you a lot of money.

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss what you should look for when hiring a marketing consultant.   There are quite a few intangibles that far surpasses the knowledge and insight of the consultant.  In fact, one should consider what we discuss in this video as the leading determining factor of the hiring process.

Watch the video to find out more…

 

Nurture Marketing Strategies – Scenario-Based Nurture Marketing

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

In today’s topic, Dustin, Andrew and I discuss the topic of Scenario-Based Nurture Marketing.

Scenario-Based Nurture Marketing involved nurture a prospect according to how they initially interfaced with your organization.  For example, if you met someone at a networking event, then you, or someone within your organization, would take their card and enter their information into a list which contains a series of emails for people you meet at networking events.  It may begin like this, “ (their name ), it was a pleasure meeting you at last night’s event.  I appreciate your offering up some of your time to speak to me.  I’d love to get to know more about you and your business…”  See what I mean.  Make sure the email talks more about THEM; therefore, resist the urge to dive-bag your products and services.  The time will come when they will ask you more about yours.

Of course, the above example is just one scenario in which you may meet with a potential prospect.  For that reason, you may want to sit with a marketing consultant like that ones we have to in order to outline all of the possible scenarios in which you meet client-types.

Listen intently to this video and if you have any question, please feel free to contact me directly at 602 369-8119. Or email me at [email protected]

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.  For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – http://directbusinessmarketing.com/nurture/

Enjoy the video!!

Nurture Marketing Strategies – Common Nurture Marketing Mistakes

This month, we are going to kick off our Nurture Marketing Series.  We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.  In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.
Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

Today we discuss the common nurture marketing mistakes and how you can avoid them.

Nurture Marketing Mistake #1 – Frequency
Not nurture marketing enough is just as bad as over-nurturing.  It’s perfectly fine to add leads and clients to your nurture marketing campaign, but organizations should take heed to how often they send out email.  In one case, Dustin says he’d gotten 91 nurture marketing email in 26 days.  In our opinion, that’s way too many.

Nurture Marketing Mistake #2 – Heavily Ladened Graphic Emails  
Don’t get it twisted, there’s nothing wrong with sending graphics in your emails.  What we watch for is that it’s too intense.  One has to be mindful as to what technology their leads and clients are viewing their email.  One of your views could see your email with their device and it could not be as graphic or video friendly as you might think.  Therefore, sending emails that are not graphically intense is a good way to go.

Nurture Marketing Mistake #3 – Not Personalizing the Emails
Many studies have shown that personalization of emails, especially in the subject line, is a good way to get your email opened.  People like to addressed “personally” and giving your emails the appearance of such endeavors can create a better feeling of comradery.

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.  For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – http://directbusinessmarketing.com/nurture/

Enjoy the video!!

Nurture Marketing Strategies – Types of Nurture Marketing Campaigns

Download our “Done-for-You!” Annual Nurture Marketing Campaign here – http://directbusinessmarketing.com/nurture/

This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

Some of the more common Nurture Campaigns are:

1.    Annual Nurture Campaigns
The objective of this campaign is to create continued awareness and foster a relationship utilizing non-sales based email and/or print mediums.

2.    New Lead Nurture Campaign
The objective of this campaign is to convert Customer’s new leads into new clients.

DBM understands that new leads are extremely important, and following up with the leads needs to happen immediately and automatically.

3.    New Client Nurture Campaign
The objective of this campaign is to assist Customer’s new clients in getting the most out of their recently purchased product/service.

4.    eMail Marketing Nurture Campaign
The objective of this nurture campaign is to cause the recipient to take action.

This campaign can be used to: reactivate clients, promote an event, new product launch, and many more.

5.    Existing Client Nurture Campaign
The objective of this campaign is to upsell Customer’s existing clients into purchasing more products/services that you currently offer.

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.

For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – http://directbusinessmarketing.com/nurture/

Enjoy the video!!

Nurture Marketing Strategies for Marketing Success

This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

In this first video, the boys and I discuss the following:

  1. What Nurture Marketing is…
  2. Steps to organizing your nurture marketing campaign…
  3. How often you should send information…
  4. Which mediums you could use…
  5. Which email format will give you the best results and why…
  6. Plus, more…

The good thing about what we’re talking about is, these are the same ideals we use in our own business.

We don’t believe in not practicing what we preach.  Even when we’re extending our consulting advice to our clients, we’re still singing the same song.

So, tune in on what we’re talking about in this video and let me know if you have any questions.

I can be reached directly at 602 369-8119 or feel free to email me at [email protected].

Here’s how you can tell if a nurture marketing strategy would benefit you and your organization.

Go to – http://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Inbound Marketing Series – How to Use Social Media As Part of Your Inbound Marketing Strategy

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Ok – so in this video, the boys and I talk about using social media to further your inbound marketing plan. In all efforts of being straight to the point and not beating around the bush, I’m going to give you one of the best marketing ideas to get free social media traffic to your website so you can educate them and grow your list at the same time.

Now I do want to add one caveat! Please, please, make sure that your content is entertaining to some degree. Meaning, if it remotely has an entertainment value to it, people will pay attention longer. Hey, we all want to be entertained, right? Anywho, here’s the scoop!

First, create a video or an image post. I personally like video. Remember, if it’s remotely entertaining, it can really get some attention.

Second, when writing the content, only tease the information on which you are speaking. On the social media medium, you only want to whet the appetite so you can send them to the landing page that has more content, or the full range of content.

Third, add a “jump URL” to the actual landing page. This is what I was alluding to in the second point. Here you want them to view the full extent of the content, as well as, get nosy and start snooping around looking at other stuff you have to offer on your website. Believe it or not, if you content is good, they’re going to check out other posts you’ve put up about the subject matter.

Forth, make sure you have a call-to-action (CTA) on “that” landing page somewhere. Take the opportunity to get them to opt-in for some soft or hard offer they can get right away. This way, it’s a win-win for both of your; they get something they want, you offer, and you get something you want, their name and email at the very least.

Fif” (I know it’s “fifth), and this should go without saying but I’m going to say it anyway, make sure you have a CRM to manage the contacts in the list you’re building. There – I said it!!!

Well, here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – http://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy the rest of your day!!!

Inbound Marketing Series – 3 Most Effective Mediums You Can Start Using Today

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

In this video, the boys and I talk about which mediums we feel are the most effective.  Obviously, testing in your market is going to be the best judge of character in the long run, but in the short and immediate to spark some movement to get you off the fence, grab something to sip on, and click the play button to watch the video.

I’m sure you’ve heard of the following mediums –

  • eBooks – small, or big, electronic books that are available for immediate download from clients.
  • Online courses – whether they are email, audio, and even video (which I like the best)
  • Analytics

These are some good ones to name a few.  The only issue is, they take quite some time to generate, as well as, for Analytics at least, you have to have the proper systems in place in order for them to be effective.  But what if you’re time limited and want to kick start this Inbound Marketing in high gear.  Well,  here are 3 things that can you do RIGHT NOW in order to get the ball rollin’.

  1. SEO (Search Engine Optimization)

SEO is a good way to immediately start to target local, metro, and national clients.  For SEO Local, you’ll hear Dustin talk about setting you up with all of the appropriate online profiles.  If you have a brick and mortar business, you really should have this going for you – like now!!!  This involves getting you set up on Google+, Yelp, Merchant Circle, and several others.

  1. Value- based blogging

Blogging is one that I like that is under-rated if you ask me.  More organizations should do it on a regular basis.  This could include:

  1. Text blog
  2. Video Blog
  3. Audio Blog
  4. And the best one – A mix of all 3.

Obviously, text blogging includes words on your website / blog.  This should be done with your focused keywords in mind and use sporadically and strategically throughout your content.

Video blogging entails you, or someone, sitting in front of a video camera and shootin’ the breeze over a video.  You can also use narrative style videos also where it may just be a voice, or one of my favorites, using animation videos to deliver your message.  Either way, video is a powerful medium and should be included in your inbound marketing strategy.

Audio blogs can include your podcast or any other audio content.  Allowing your website visitors to download your mp3 right quick is a good way to get leads converted to paying clients.

Finally, eMail Marketing

eMail marketing is still a good way to go.  Especially, when you factor in the aspect that most of your target market can get to their emails from their smart phones and tables now is on point.  Every time we meet with a client, we tell them that the big target device that you have to get to now are tablets (or phablets) and smart phones.  Truth is, these little devices are married to the hands of most of the people whom they are targeting.

So there you have it, 3 mediums we feel you should start using right now to beef up your inbound marketing campaign.  Anything less, and you’d be shooting yourself in the foot and limping along to a successful marketing campaign.

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization.  Go to – http://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy!