Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now? Why should I choose your business, your product, or your service vs. any other competitive option available to me?”
To assist in constructing you USP we have created this “fill in the blank” formula.
For example:
Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads. We create and execute a marketing plans that is customized for each client to increase our client’s sales.
USP Formula: (copy below and fill out)
__________________ is a __________________ for
Name of company expertise
________________ who want to _______________
whoever you serve do what?
__________________ ____________________
Name of company the verb of the process
to or for ________________________________
for what purpose / in order to do what
Need assistance with our USP? Get on my calendar and I’d be more than happy to help.
https://directbusinessmarketing.com/wp-content/uploads/2017/05/strategy-the-most-important-feature-of-any-marketing-campaign.jpg7201280Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2017-05-03 11:48:522017-05-03 11:48:52Strategy: The Most Important Feature of Any Marketing Campaign
Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?
Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe. Entre nous – It can happen if you know the initial and paramount steps to setting one up.
In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.
Watch the video and reach out to us if you have any inquiries.
seoexperts360
Phone: +13036301380
Url: https://seoexperts360.com/
720 S Colorado Blvd Tower 1120, Denver, CO 80246, United States
denver, CO80246
https://directbusinessmarketing.com/wp-content/uploads/2017/04/5-steps-to-launching-a-successful-digital-marketing-campaign.jpg7201280Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2017-04-25 19:59:112023-11-19 19:11:245 Steps to Launching A Successful Digital Marketing Campaign
In this final video in this series, Granison Shines – CMO of Direct Business Marketing, summarizes the past 5 videos on how you should go about your marketing budget and strategy for 2017.
Take a look at the video and let us know if you have any questions. Be sure to take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
seoexperts360
Phone: +13036301380
Url: https://seoexperts360.com/
720 S Colorado Blvd Tower 1120, Denver, CO 80246, United States
denver, CO80246
https://directbusinessmarketing.com/wp-content/uploads/2016/10/your-2017-marketing-planning-and-budget-strategy-8211-piecing-it-all-together-1.jpg360480Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-10-11 19:41:352023-11-19 19:20:30Your 2017 Marketing Planning and Budget Strategy - Piecing It All Together
One aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch. Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need. Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.
In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
When you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture. This will help you lay the proper path for marketing success.
Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget. I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here. Especially, if you’re running a large marketing campaign.
In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
https://directbusinessmarketing.com/wp-content/uploads/2016/10/your-2017-marketing-planning-and-budget-strategy-8211-where-to-market-1.jpg360480Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-10-11 19:36:542016-10-11 19:36:54Your 2017 Marketing Planning and Budget Strategy - Where To Market
To further discuss the budget aspect of your marketing campaign, business owners are asking themselves, “How much should we allocate to our marketing budget?” Since many have experienced their marketing dollars not returning the investment they wanted or expected, the topic of a business’ marketing budget has become taboo. However, if you’re in business and your marketing, you’re going to have this conversation – period!
In this video, Granison Shines – CMO of Direct Business Marketing, discusses the question of marketing budget allocation and how to make sure you’re not taken to the cleaners.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
I’d say that the marketing budget is one of the most important and least attractive components of your marketing campaign(s) that most business owners do not want to discuss. It can be scary at times, especially when you’re a small business and your operating on limited funds, but you want the best bang for your buck.
So, the question becomes, “how much should I allocate to the marketing budget?”
In this video, Granison Shines – CMO of Direct Business Marketing, discusses this question and more on how you should think about your marketing from a budgetary perspective.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
https://directbusinessmarketing.com/wp-content/uploads/2016/10/your-2017-marketing-planning-and-budget-strategy-2.jpg360480Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-10-11 19:32:362016-10-11 19:32:36Your 2017 Marketing Planning and Budget Strategy
Marketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results. Every year businesses toil over what and how their marketing plan should look like. Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.
In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction. Using DBM’s marketing process – Generate, Capture, Store, and Nurture.
It stands to reason that EVERY business could/should have a marketing plan. But it doesn’t have to be overly complicated. Granison shares some great ideas in this video, but we strongly suggest gleaning some knowledge from him or another one of our marketing consultations by signing up for a free marketing consultation. No cost to you, you pick the time, just 30 minutes or less that could change the future and direction of your business.
Remember, Failing to plan is planning to fail.
https://directbusinessmarketing.com/wp-content/uploads/2016/08/marketing-plans-8211-out-with-the-old-in-with-the-new-marketing-plan.jpg360480Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-08-09 12:04:002016-08-09 12:04:00Marketing Plans - Out with The Old, In with the New Marketing Plan
Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.
Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market with help from services provided by SEO agency experts. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.
The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness. Marketing and promotions can be traditional, digital or both. Traditional marketing refers to print media, and digital marketing refers to digital media. Two Comma Club award application recognizes businesses that have successfully leveraged digital marketing strategies to achieve significant revenue milestones, highlighting the importance of effective online promotion in today’s business landscape. Businesses awarded with the Two Comma Club recognition often serve as inspirational examples for others striving to excel in the digital marketplace.
Marketing may also use market research and analysis to determine where to target content and analytics—this can help with accurately tracking performance or engagement. For example, completing and analyzing market research may help a company determine where to place promotional ads, and later, marketing and sales analytics can provide information about the effectiveness of those ads. You can also look into software, depending on your company or niche. When a brand uses 3D animations for advertising its products, it exudes a sophisticated and professional image in the market.
When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place. Use promotional products that your customers can use for a long time. Such quality products help keep customers engaged with your brand. For expert guidance on effective lawyer marketing services, click here to explore comprehensive strategies that align with your client’s needs and enhance your brand visibility.
What problem does your organization solve? Answer that question and work backwards from there!
https://directbusinessmarketing.com/wp-content/uploads/2016/07/finding-focus-with-your-marketing-8211-who-are-you-really-selling-to.jpg7201280Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-07-19 12:30:102024-04-15 08:37:49Finding Focus with Your Marketing - Who are you REALLY selling to?
Check out this video full of great nuggets regarding Pay Per Click. If you want sales and leads tomorrow, Pay per click can do that for you. If you don’t like pay per click..you might be crazy. Virtually EVERY business can make money from a pay per click campaign. You should contact DBM right now if you’re not using Pay Per Click. Seriously….you should contact them RIGHT NOW!
https://directbusinessmarketing.com/wp-content/uploads/2016/06/getting-leads-and-sales-tomorrow-8211-must-see-tv.jpg7201280Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2016-06-23 11:29:162016-06-23 11:29:16Getting Leads and Sales TOMORROW! - MUST SEE TV
Unique Selling Proposition (USP)
/0 Comments/in Marketing Campaign, Marketing Consulting, Marketing Process /by WebmasterUnique Selling Proposition (USP)
Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now? Why should I choose your business, your product, or your service vs. any other competitive option available to me?”
To assist in constructing you USP we have created this “fill in the blank” formula.
For example:
Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads. We create and execute a marketing plans that is customized for each client to increase our client’s sales.
USP Formula: (copy below and fill out)
__________________ is a __________________ for
Name of company expertise
________________ who want to _______________
whoever you serve do what?
__________________ ____________________
Name of company the verb of the process
to or for ________________________________
for what purpose / in order to do what
Need assistance with our USP? Get on my calendar and I’d be more than happy to help.
Strategy: The Most Important Feature of Any Marketing Campaign
/0 Comments/in Granison Shines, Marketing Campaign, Marketing Truths /by WebmasterQuick tips via video regarding a sound marketing strategy.
Follow us on YouTube – DBM Channel
5 Steps to Launching A Successful Digital Marketing Campaign
/0 Comments/in Content Marketing, Digital Marketing, Granison Shines /by WebmasterWouldn’t you like to launch successful digital marketing campaigns every time you initiated one?
Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe. Entre nous – It can happen if you know the initial and paramount steps to setting one up.
In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.
Watch the video and reach out to us if you have any inquiries.
Your 2017 Marketing Planning and Budget Strategy – Piecing It All Together
/0 Comments/in Marketing Solutions /by WebmasterIn this final video in this series, Granison Shines – CMO of Direct Business Marketing, summarizes the past 5 videos on how you should go about your marketing budget and strategy for 2017.
Take a look at the video and let us know if you have any questions. Be sure to take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
Your 2017 Marketing Planning and Budget Strategy – Campaign Identification
/0 Comments/in Marketing Solutions /by WebmasterOne aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch. Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need. Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.
In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
Your 2017 Marketing Planning and Budget Strategy – Where To Market
/0 Comments/in Marketing Solutions /by WebmasterWhen you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture. This will help you lay the proper path for marketing success.
Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget. I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here. Especially, if you’re running a large marketing campaign.
In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
Your 2017 Marketing Planning and Budget Strategy – Budget Allocation
/0 Comments/in Marketing Solutions /by WebmasterTo further discuss the budget aspect of your marketing campaign, business owners are asking themselves, “How much should we allocate to our marketing budget?” Since many have experienced their marketing dollars not returning the investment they wanted or expected, the topic of a business’ marketing budget has become taboo. However, if you’re in business and your marketing, you’re going to have this conversation – period!
In this video, Granison Shines – CMO of Direct Business Marketing, discusses the question of marketing budget allocation and how to make sure you’re not taken to the cleaners.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
Your 2017 Marketing Planning and Budget Strategy
/0 Comments/in Marketing Solutions /by WebmasterI’d say that the marketing budget is one of the most important and least attractive components of your marketing campaign(s) that most business owners do not want to discuss. It can be scary at times, especially when you’re a small business and your operating on limited funds, but you want the best bang for your buck.
So, the question becomes, “how much should I allocate to the marketing budget?”
In this video, Granison Shines – CMO of Direct Business Marketing, discusses this question and more on how you should think about your marketing from a budgetary perspective.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.
Your 2017 Marketing Planning and Budget Strategy
/0 Comments/in Marketing Solutions /by WebmasterMarketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results. Every year businesses toil over what and how their marketing plan should look like. Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.
In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction. Using DBM’s marketing process – Generate, Capture, Store, and Nurture.
Be sure to schedule your FREE consultation with Granison here – https://directbusinessmarketing.com/scheduler .
Marketing Plans – Out with The Old, In with the New Marketing Plan
/0 Comments/in Marketing Solutions /by WebmasterIt stands to reason that EVERY business could/should have a marketing plan. But it doesn’t have to be overly complicated. Granison shares some great ideas in this video, but we strongly suggest gleaning some knowledge from him or another one of our marketing consultations by signing up for a free marketing consultation. No cost to you, you pick the time, just 30 minutes or less that could change the future and direction of your business.
Remember, Failing to plan is planning to fail.
Finding Focus with Your Marketing – Who are you REALLY selling to?
/0 Comments/in Andrew Houglum, How to Market Real Estate, Marketing Consulting, Marketing Objective, Marketing Process, Marketing Truths /by WebmasterGetting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.
Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market with help from services provided by SEO agency experts. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.
The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness. Marketing and promotions can be traditional, digital or both. Traditional marketing refers to print media, and digital marketing refers to digital media. Two Comma Club award application recognizes businesses that have successfully leveraged digital marketing strategies to achieve significant revenue milestones, highlighting the importance of effective online promotion in today’s business landscape. Businesses awarded with the Two Comma Club recognition often serve as inspirational examples for others striving to excel in the digital marketplace.
Marketing may also use market research and analysis to determine where to target content and analytics—this can help with accurately tracking performance or engagement. For example, completing and analyzing market research may help a company determine where to place promotional ads, and later, marketing and sales analytics can provide information about the effectiveness of those ads. You can also look into software, depending on your company or niche. When a brand uses 3D animations for advertising its products, it exudes a sophisticated and professional image in the market.
When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place. Use promotional products that your customers can use for a long time. Such quality products help keep customers engaged with your brand. For expert guidance on effective lawyer marketing services, click here to explore comprehensive strategies that align with your client’s needs and enhance your brand visibility.
What problem does your organization solve? Answer that question and work backwards from there!
Getting Leads and Sales TOMORROW! – MUST SEE TV
/0 Comments/in Dustin Fickbohm, How to PPC, Internet Marketing, Pay-Per-Click Strategies, Traffic Generation /by WebmasterCheck out this video full of great nuggets regarding Pay Per Click. If you want sales and leads tomorrow, Pay per click can do that for you. If you don’t like pay per click..you might be crazy. Virtually EVERY business can make money from a pay per click campaign. You should contact DBM right now if you’re not using Pay Per Click. Seriously….you should contact them RIGHT NOW!