Did you know that YouTube streams over 100 million videos every single day and 3 billion hours of video are watched each month on their site? When you see a statistic like this, it’s hard not to believe that video has really taken off as a way to reach out to the general public. With that being said, why wouldn’t you try to implement video SEO into your marketing process?
It’s apparent from the aforementioned statistics that people love watching video; when you use video on your website, it only attracts consumers more. When you use video on your website as part of your marketing process it also allows you to take advantage of video SEO. Video SEO is a marketing technique that you can use to improve your search engine rankings and generate more traffic to your website. It’s a marketing process that has proven successful for many small business owners because it can sometimes garner a first page ranking and isn’t that what everyone strives for?
If you’re interested in using video SEO, there a few things you can do along with it to ensure the best search rankings possible. First of all, use keywords in your video title and description. Search engines can’t tell what kind of content your video contains so it’s important to show this through the title and description. It’s important to really think about what types of keywords and phrases a consumer might type into a search engine to get your video to show up in the results.
Video SEO is a great way to generate more traffic, leads and sales on your business’s website. With the number of people that are now choosing to watch video instead of read text, one can assume that this trend isn’t going anywhere any time soon. Use video SEO as part of your marketing process today and you’ll see that it can help you get the results you’re looking for.