Does Content Matter? – Traffic Generation Blab Replay

If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.

We’re talking about website content, inbound content, outbound content, you name it.

When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.

Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.

While website content and online platforms play a pivotal role, the power of consumer mailing lists should not be underestimated. These carefully curated lists offer marketers the opportunity to deliver customized messages directly to potential customers, providing a tangible and individualized experience that complements their digital endeavors.

In an era where online channels are inundated with content, direct mail emerges as a standout medium, capturing attention through its tactile nature.

Whether it’s a personalized postcard unveiling exclusive offers or a targeted email newsletter featuring tailored recommendations, consumer mailing lists empower marketers to deliver precise messages to their intended audience, thereby driving traffic and nurturing enduring customer relationships.

Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.

Watch the video as Andrew, Dustin, and I talk about lead generating content.

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”