If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.
We’re talking about website content, inbound content, outbound content, you name it.
When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.
Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.
Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.
Watch the video as Andrew, Dustin, and I talk about lead generating content.