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Is Social Media a Good Traffic Source? – Traffic Generation Blab Replay

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There are many companies that are tying up a significant amount of their marketing budget into social media marketing.

Is this a good thing?

Well, we’ve found that you can lose your shirt if you’re not intentional about your marketing.

On the flip side, if you have your ducks in a row, you can rake in leads and sales.

BUT, you have to have certain components in order to maximize your marketing efforts. In example:

  • A carefully selected target market.
  • Something desirable from the prospect looking at the ad
  • Your website with an irresistible lead magnet and web form to capture names and emails at the very least.
  • A true CRM in order to store the leads once they convert.
  • An automated nurture campaign to disseminate emails automatically

These few items, at the very least, will point your campaign in the right direction.

There’s more to be told so watch the video as Andrew, Dustin, and I talk about social media and its ability to be a good traffic source.

 

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Does Content Matter? – Traffic Generation Blab Replay

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If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.

We’re talking about website content, inbound content, outbound content, you name it.

When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.

Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.

While website content and online platforms play a pivotal role, the power of consumer mailing lists should not be underestimated. These carefully curated lists offer marketers the opportunity to deliver customized messages directly to potential customers, providing a tangible and individualized experience that complements their digital endeavors.

In an era where online channels are inundated with content, direct mail emerges as a standout medium, capturing attention through its tactile nature.

Whether it’s a personalized postcard unveiling exclusive offers or a targeted email newsletter featuring tailored recommendations, consumer mailing lists empower marketers to deliver precise messages to their intended audience, thereby driving traffic and nurturing enduring customer relationships.

Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.

Watch the video as Andrew, Dustin, and I talk about lead generating content.

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Free Tool Helps Businesses Find Marketing Needs Tailored To Their Client

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Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about understanding where you should be marketing. Growing your business includes numerous obstacles and it can sometimes be hard to determine the best locations to market your product or service. Today in my blog I am going to show you how our free marketing assessment tool can help you find the answer to this question.

It is important to remember that all businesses have different clients that they are targeting and figuring out how and where to reach them is one of the most important steps. A business also needs to have a goal in place for what they want to achieve through their marketing. Certainly the goal is to increase sales but your marketing goal generally will not be that cut and dry. You may have a retail store front or simply operate online and this needs to be considered when planning your marketing goals. Our marketing assessment tool will also help you look at your current marketing and determine if it meets your expectations. This involves simple questions like do I have a website? Is it effective? Or do I need to consider making changes so it drives more sales lead. Our assessment will also get you thinking about how your clients make their decisions and what that will mean for your business. For some industries this doesn’t make sense but for others creating relationships and creating content online will help grow your bottom line. This free marketing assessment tool has already helped numerous business owners better understand how to make their marketing dollars stretch a little farther.

Simply stop by the direct business marketing website today to download it for free and find out how to capture your clients attention with an efficient marketing strategy. This is Andrew Houglum with Direct Business Marketing thank you for your time and I look forward to helping you soon with all of your marketing needs.

Am I Indexed? How to See Your Pages

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Hello, my name is Andrew Houglum with Direct Business Marketing and today we are going to do a screen capture video on how to check to see if your site is indexed by Google. Google has a number of keyword codes that you can use in the search bar and it will return specific results. For example, to see how many pages are indexed, you can you click the word site and then a colon and then your domain without any www’s in front of it. So this is a domain that we have owned for a while but we haven’t really done anything with as of yet. It is Business Marketing TV.com. So as you can see there are no pages indexed for that domain. Here is another search for a domain for a client that we created. It is a free mlssearch.com. As you can see there are about 36,000 pages indexed by Google and they are all listed here. Another thing you can do with this is You can put a key word after this for example Scottsdale and see all the pages that are indexed under the Scottsdale keyword for my website. So it’s kind of a handy trick you can use in Google to check out how many pages you have indexed. So that’s it for today. Here is my contact information: 602-571-5803, and my email is [email protected]. I wanted to direct you to our marketing assessment. Go directly to https://directbusinessmarketing.com/MA for marketing assessment. Download it today.

QR Codes – When to Use Them

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Hello, my name is Andrew Houglum, with Direct Business Marketing and today we are going to talk about a topic that annoys me. It is QR codes. QR codes are the little squares with the little boxes and you can use your cell phone and point it at the boxes and it will jump you right to a website. QR actually stands for Quick Response Code. Today we are going to talk about when to use them.

I might end up going off on my soap box here because I see them used wrong so many times. When should you use them? You should use them on print materials only. Don’t put it in the signature of your email. Why is that? A click on the link in the signature of the email is so much easier. I already have my mouse, I am already in your email, and you might as well give me a link instead of a QR code. If you’re thinking I’m going to get out my cell phone and point it at the screen to go to a website when at one instant I can click on my mouse. Don’t put it on your website. QR codes are intended for mobile use with your smart phone so that you can point at the QR code and jump to that specific website for more information. Another helpful tip for QR codes is, don’t link it to your home page. You know where the QR code is being used and what specific instance it’s being used. Most of our home pages are appealing to many different types of people for many different products and services that we are selling. For example on our website we talk about real estate marketing, we talk about SEO, we talk about print marketing, and we talk about all different topics. If I was using a print ad, I would know where they want to go and send them to a landing page. I want to send them to a landing page so I can capture their information. Again, use the QR codes properly. Don’t use them digitally on a signature of your email, it doesn’t make any sense. I can just click on a link rather than get out my cell phone to use it. Again, my name is Andrew Houglum with Direct Business Marketing and my phone number is 602-571-5803. My email address is [email protected]. I want to draw your attention to our marketing assessment. Go to DirectBusinessMarketing.com/ma for marketing assessment. You can download it today. Thanks and have a great day.

XML Sitemap: Nerdy Concept With Valuable Results For Search Engine Exposure

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Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time today. In working with clients every day to improve their online presence I have developed some simple guidelines for doing just that. One of those guidelines involves the use of an XML Sitemap in order to help search engines like Google search all of your web pages more efficiently.

I know sometimes these blogs can be a little nerdy but in all honesty an XML sitemap is a very important part of improving your online marketing. An XML sitemap simply put is a coding file on your webpage that will list individually all of the pages on your website. Large search engines like Google simply cannot handle every single websites data on their servers and this is one way to avoid that. As someone who is marketing their site this makes it much easier for Google to index your site. Through a great service called Google Webmaster Tools you can claim your website and start uploading all of your web pages in just a few clicks. If you are using a content manager like WordPress there are plenty of plug-ins that will actually do this for you. By employing an XML sitemap you will allow Google to search your webpage much faster and index all of that relevant content you’re sharing. I have submitted thousands of web pages to the Google Webmaster Tools at one time and even with that enormous amount of data it was indexed in only a few days.

So even if the idea of an XML sitemap is a little nerdy for most it is certainly an important part of maximizing your websites potential. For more helpful hints make sure to download the marketing assessment tool from my website to grow your online presence. This is Andrew with Direct Business Marketing thank you for your time and I look forward to hearing from you in the future.

Pay-Per-Click: Don’t Take Every Keyword Suggestion that Google Gives You

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Hello, my name is Andrew Houglum with Direct Business Marketing. I want to talk about a mistake that a lot of people make when they are managing their pay-per-click account. If you have a pay-per-click account through Google Ad Words, up at the top they have a lot of suggestions to help your campaign along. Now, something to keep in mind with these suggestions is Google’s whole goal in life is to spend your money that you have allocated for your budget as quickly as humanly possible. They want the money. Your goal is not to do that. Your goal is to have higher conversions or get the right clicks to your website or people that are looking for your products and services. From time to time, Google will make suggestions for keyword phrases telling you that you can get 20 more clicks if you use their keyword phrases. Again, our goal isn’t clicks, our goal is conversions. So, analyze every one of those suggested terms. There is a button that says, accept all suggestions. Don’t ever do that, because you want to go through the suggested terms and make sure they match for you. I’ll give you one example. Let’s say you are a realtor and maybe you are looking for people to sell their house, well some suggestions might be homes for sale. Well, those are buyers, that are someone looking to buy a house, not sell a house. So you don’t want to take those keywords. You have to weed through those keywords and don’t take every suggestion because what you will end up with is you will blow through your pay-per-click budget and not have the conversions that you want. You might want to find out more here!

Here’s my contact information and my name again is Andrew Houglum, with Direct Business Marketing. My phone number is 602-571-5803 and my email address is [email protected]. I want to draw your attention to https://directbusinessmarketing.com/ma for marketing assessment. It’s a great tool to use to assess your marketing today. Thanks and have a great day.