Marketing Campaign to Help Sales Close More Deals – Part 3: Creating the Marketing Materials

Before we talk about how you can use TikTok likes, let’s quickly cover how the platform works.

The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds.

These were some of the best strategies and techniques you can implement to optimize your TikTok video content. It doesn’t matter if you’re a digital marketer or just another person looking to expand the number of followers, these pieces of advice should be viewed as guidelines that should be followed individually and according to personal aspirations. TikTok is still a social media platform on the rise, therefore, there its marketing professionals like the and social influence is yet to show their full potency, especially nowadays when we spend more time in front of the screen than ever.

One of the cool things about TikTok is it allows people to add all sorts of editing effects and background music to their videos. This has resulted in lots of dance videos going viral on the platform, as people can record a video of themselves dancing to a particular song.

When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct message or SMS and other apps, check this post to know how to be more productive in business.

Engagement figures are exceptionally high on the platform. According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes, be sure to learn more information about marketing go and see page here.

TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day. If  you are trying to learn about apps then you should keep in mind the price of an app largely depends on the complexity of its functionality. Contact Ecodelogic in Tampa and have them explain the nuances of app development to give you a better understanding of what is involved.

If you have a TikTok profile, people can follow your account and set up notifications so they’re alerted whenever you post a video.

The tricky part is working out how to create the kind of content that resonates with TikTok users. After all, the content and style of TikTok content are different from those on other social media platforms.

If you use the platform as an observer for a week or two, you’ll be able to develop a feel for things. This may then make things much easier when you use the platform as a marketing channel.

Marketing Campaign to Help Sales Close More Deals – Getting Your Sales Department on Board

In this video, Granison Shines, talks about getting your sales department to buy in on your marketing campaigns. A simple, yet proven, process that he’s used in his corporate days to synergize the departments and to experience more success with marketing campaigns and sales efforts.

The sales department buy-in:

• Set up a meeting with key sales personnel and key marketing personnel
• Identify the product, service, or program for the campaign
• Identify Key Performance Indicators (KPI)
• Outline the marketing strategy according to DBM’s Marketing Process – Generate, Capture, Store and Nurture

Watch the video and then view the case study, and the results, from the marketing campaign. Case study here –

Marketing That Helps Your Sales Department – Defining the Process

View the case study –


When it comes to your marketing activities assisting your sales department, you’ll have to start by clearly defining your marketing process.

The Marketing Process

  • Generate
  • Capture
  • Store
  • Nurture

In this video, Granison talks about Direct Business Marketing’s marketing process that you can use to outline your marketing activities.

Watch the video and then view our case study here to see the result from the marketing campaign for one of our clients.

Feel free to book a time on our calendar so we can talk about your marketing campaign.

Creating Effective Bullet Points in Your Offer

3 Important factors to remember when writing out your bullet points:

  1. Turn features into benefits
  2. Sell with benefits, prove with features
  3. Give a benefit and then add another benefit

Click here to download the FREE “Offer Checklist”,  Feel free to contact me directly if you have any questions.  I can be reached at 602 369-8119 or via email at [email protected].


Making Your Product, Service, or Program Easier to Purchase

3 Important factors for value building your offer:

  • Show it in parts
  • Compare APPLES to ORANGES
  • Build value with bullet points

Click here to download the FREE “Offer Checklist”

LIVE SEMINAR: Video Marketing for Real Estate Agents


In this video, Granison Shines – CMO of Direct Business Marketing, shares video marketing information to Real Estate Agents in the Phoenix Metro Area.

You can download his slide deck here –

For more information or to book a talk for your organization, click here –  or call Granison at 602.369.8119.

Class 20170827 – How To Use Video In Your Marketing for Realtors

If you’ve ever wondered, “How I can use video to boost your Real Estate Business to get more seller leads and listings?” Then this lunch-n-learn seminar is your answer.

How to Build Value in an Offer

In continuing our conversation on offers, watch this video to get more information regarding building value in your offers.

Here are a few pointers I discuss in the video:

  • Show it in parts
  • Compare APPLES to ORANGES
  • Build value with bullet points

Questions? Contact me directly at [email protected] or set an appointment with me here – 

Overcoming Marketing Campaign Challenges – Part 2

How to turn marketing campaign challenges into business by focusing on our marketing process – Generate, Capture, Store, and Nurture:
– Make sure you have the right marketing message
– Make sure you have a call to action
– Make sure your webform works properly
– Make sure you have an automated follow-up sequence

Overcoming Marketing Campaign Challenges – Part 1

How to turn marketing campaign challenges into business:

– Reduce the risk to buy your product, service, or program
– Make it easy to buy your product, service, or program
– Add value to your product, service, or program by adding more of what they’ll receive

How to Turn Marketing Campaign Challenges into Business

How to turn marketing campaign challenges into business

  • Reduce the risk to buy your product, service, or program
  • Make it easy to buy your product, service, or program
  • Add value to your product, service, or program by adding more of what they’ll receive

Strategy: The Most Important Feature of Any Marketing Campaign

Quick tips via video regarding a sound marketing strategy.

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