Adding A Deadline To Your Copywriting Offer

We’re talking about copywriting, offers and the deadline pertaining to your offers today. This is true for the four different campaigns that you should have running within your marketing campaign right now; they are for existing clients, new clients, existing leads and new leads. These should be coming from your email system and going out to your database meaning that you’re dripping on them at least once a month regarding specific offers or upsells or other items that are an important piece of the nurture marketing campaign. This is the part that gets neglected the most within organizations, so make sure you have this in order so you can write copywriting that will effectively turn leads into paying clients.

Adding a deadline to your offer helps position your offer so that you can make more sales within a certain period of time or grab as much as you can from your database so they don’t miss out on the benefits that you’re offering. If you don’t have a deadline in your offer, you essentially don’t have an offer. Multiple deadlines are very effective because you can tier it in order to make sure that you have certain nuances for certain downloads or pricing. This can get more complicated but it can be more effective. Add a date and time to your deadline making it clear what the deadline is. If they miss out, you want them to understand why they missed out; because they didn’t partake in an offer that was available only for a certain time.

If you would like to look at the nurture marketing campaigns on our website, see what we have to offer and what you should be communicating within these different campaigns I would like to encourage you to check it out. You can also contact me via email or phone with any additional questions you might have on nurture campaigns or creating a deadline for your copywriting offer.

Does Your Marketing Connect With The Senses And Emotions Of Your Customer?

Hello everyone Granison Shines, CMO with Direct Business Marketing, talking with your today about the ten appeals of copywriting. I use this blog to help clients and small business owners reassess their marketing strategy and find ways to improve their overall strategy. Please take a minute to download the free marketing assessment tool from the Direct Business Marketing website to get started today on growing your business through smarter, more efficient marketing.

When talking about marketing and how we connect with people, whether past, present, or future, there are always ten ways to catch their eye. This is information that will be on the frontline of all your major marketing including how you structure the words used. This starts with the physical aspect of marketing, what I like to call the third dimension, and includes all five senses that we possess. You want to give a visual perspective, just like a graphic novelist would, that evokes the smell, taste, touch, sight, and hearing of your customer. For example, if you are running a restaurant you would want to demonstrate the smells or tastes of your food through your marketing. It is also important to connect with the fourth dimension of marketing that involves your mind, will, emotion, and intellect. These characteristics will speak to a customers decision making, their dreams and goals, and their emotional reaction. Making sure your marketing is including the third and fourth dimension will help connect with current and future customers in a way that has a lasting affect.

If you have questions about copywriting or your current marketing strategies please give me a call or e-mail me anytime. Also make sure to download our free marketing assessment tool to gain a fresh perspective on your marketing strategy. Thank you for your time and I look forward to hearing from you in the future.

Copywriting – Things To Consider Before You Start Writing

Today we’re going to continue our conversation on copywriting, the aspect of words of your frontline marketing materials or direct response marketing materials. When we talk about the words on your marketing materials, it can make all the difference in the response and even the sales that you get from your marketing. In light of that, we’ll talk about the person you have in mind when writing your marketing materials.

The person that I want to talk about is who you are writing to. What the copywriter does is put an exact person in their mind before writing the marketing materials. So, first of all, get this person as a picture in your head. Some things to think about are the demographics and psychographics of this particular person. Next, put yourself in this person’s shoes. This is the very important part because you want them to wonder what’s in it for them. What is their emotional state and what do they know about your product or service?

To recap, consider who you are writing to, their demographics, hobbies, likes and dislikes, and put yourself in that person’s shoes. Lastly, what’s in it for them? This is all they really care about and think about their emotional state because they are going to buy out of emotion. Also, what do they already know about your product or service. If you think about these things before beginning the copywriting for your marketing materials you will see a better response and in return better sales.

Go to our website, and download our free marketing assessment to help you formulate a better marketing campaign. Also feel free to call me or email me to learn more about our marketing assessment or what else Direct Business Marketing can do to help you with your business’s marketing campaign.

A Successful Marketing Strategy Starts With The Proper Mediums For Your Target Audience

Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies such as interior signage and the like. If you have questions or are just getting started make sure to download our free marketing assessment tool or contact me directly to get started.

So today we are talking about the all important mediums that are used when writing your marketing materials. One good aspect of a copywriter is that they are going to choose the biggest medium, or masterpiece, that the copy is going to be written on. While there are several different mediums, whether online or paper, it is important to tackle your largest medium first. This will likely be your website and given the growth in online marketing it can make a huge difference. By started with our biggest medium we can also use bits and pieces of this overall piece to help tie in our other copy and marketing materials. There are numerous forms of medium out there with the three most common being traditional media, field marketing, and on-line.

There are hundreds of different mediums to choose from but starting with the basics is your best bet. When selecting your medium you should be answering the question of how you are going to gain your target audience. Remember that all forms of medium will intersect with each other, whether print or online, and should have a common goal. I generally use a maximum of five different mediums for a particular marketing campaign in order to keep things focused. This will also help you keep your message pointed to your particular target audience no matter the medium.

For more information please download the free marketing assessment off the direct business marketing website. If you have questions please give me a call or e-mail me today. Thanks for your time and I look forward to hearing from you soon.

Eliciting Emotion In Your Copywriting

We’re going to address the factor of emotions in copywriting; copywriting being the text of your frontline marketing materials whether it be a direct marketing campaign or a direct mail campaign. Whatever it may be, emotions and addressing emotions can be very important. When you’re writing copy there are several things you want to factor in and dominate resident emotion is one of those things that should be a front lying factor. Emotions help people make buying decisions; people buy from an emotional aspect so you want to tap into that appropriately to sell your product or service.

If we look at the information for today, what dominate resident emotion do you want to evoke? Frustration? Happiness? Whatever emotion it may be that is related to the problem that you are trying to solve with your product or service. It can be a good experience or a negative experience. There could be a mix of emotions depending on how long your marketing piece is. Understand that has a very front lying part of your marketing piece. The copywriter that you’re going to hire should understand how to tap into emotions.

Not only do you want to tap into their emotions, you want to use emotional trigger words for that emotion. There are words that will hone into that emotion even more or initiate an emotion that you want to communicate to that particular audience. You also want to savor that emotion in order to persuade them to make an emotional buying decision.

It’s very cut, dry and to the point when talking about emotions. Your product or service needs to provide the resolution to a problem they may have or want. You want to tap into that desire. I’d also like to have you download the marketing assessment for free to help you tighten up your marketing campaign.

Lead Nurturing Webinar

Remember the easiest lead to convert is a client you already have… Take advantage of your current list and past clients and nurture them into referrals and new sales.

Lead Nurturing: How to Set Up Your Lead Nurture Campaign to Grow Your Real Estate Business

Take a wild guess as to how many Real Estate Agents we engage with that DO NOT have a lead nurturing campaign!!! 3 outta 10 – Wrong! 6 outta 10 – Nope! How about 8 outta 10! Yep – you read it right, 8 out of 10 Real Estate Agents do not have a lead nurturing campaign for – their existing clients, existing leads, and new leads generated. Just imagine how much money you’re leaving on the table if this is you!!!

Email Campaign Example

Hello, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about email campaigning. Remember you should always be building your list; you should have a list of potential clients and/or clients stored in your CRM that has the auto responder connected to it so you can email. Now, the whole philosophy or the mindset is that you want to keep top of mind awareness so that you are always in front of them. Now, if you look at the email campaign, remember we have the four step campaign process such as generate, capture, store and nurture. This whole campaign is all about nurturing. We do have some generate items here we are going to talk about. There should be six emails with five of them non-business, and one of them business. We will talk about this a little more in another video series. The five emails that go out are non-business so they could be community related topics. Then you are going to hit them with an offer. So if you look all the way to the store portion here, this is where the email is going to come out of your auto responder and then pushing it out to your clients. What you want to do is make sure your clients to go to your website. You want them to see the information on your blog post. We will elaborate on this on a different series that we are going to do. We will talk about what type of email to send, plain text email or html email so you can track it. It looks like a plain text email with no graphics, leading them back to your website that has all the graphics and the video on it for your email campaign. This diagram is a very nurturing mindset for your email campaign so keep in mind this graphic information here. If you would like to contact me, you can reach me at 602-369-8119 or you can email me at [email protected] Don’t forget to download our free Marketing Assessment. It will tell you how you could be marketing for your marketing campaign.

Nurture the Relationship – Marketing Campaign Flow

Hi, this is Granison Shines again, the Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about the last portion of our four step process. To recap we have five leads or items and generate the eyeballs for the client type or market type you are going after then push them to some sort of capture source which could be a website, phone call or chat. Then you have to store that data somewhere so that you keep accurate data on how we can nurture. Nurture is one of my favorite parts here because there are so many nuances that can go on. First of all we want to make sure that this process is automated as much as we can so having some sort of auto responder will be very sufficient within your business and tying them to a drip campaign so that you can automatically, based on the number of days you schedule out that you want them to receive emails. Now one of the most important pieces about this is to make sure you immediately start doing that. there are a lot of times when we engage with a client and they haven’t nurtured their database in a long time, then we turn on an email campaign and they have all these unsubscribes. That happens because they haven’t nurtured the relationship at all. So you want to make sure you continue to nurture the relationship at least by automating the process for auto responders.

Now, when we talk about nurture there are two different types of nurturing that we can do. One is sales information, but even more important and something you want to do even more frequently is non-sales information. Give them good, useful information that they can use in their business or day to day lives. This is important to nurture the relationship. Nurturing items can be phone calls, you can also do other print depending on the information you captured such as physical addresses. For every sales piece you put out there, put about 7 to 10 non-sales pieces out there. Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or you can email me directly at [email protected] Don’t forget to download our free marketing assessment at Thanks and I’ll talk to you later.

Appropriately Storing Your Contacts In Your Marketing Campaign Flow

Today we’re going to continue our conversation on the marketing campaign flow. This is the third video in the series where we’ve been talking about the four parts of the marketing campaign flow, Generate, Capture, Store and Nurture. The first video in this series was an overview of the flow, so if you haven’t checked it out yet, please do so.

You want to have at least five lead generating items at the front of your marketing campaign; we provide a number of services for our clients to make sure we generate the leads send them to the capturing the source. Once the lead is captured, you want to ensure that you store it. We suggest you store it in a CRM, email or your system’s backend. Storing your lead’s information is very important as well as the tracking portion of your marketing campaign flow. Each different type of marketing medium that you use to generate leads should have its own database so that you can track exactly where your leads are coming from. This is very important so that we can calculate the ROI and know what part of your marketing campaign is working the best for you; this allows us to adjust your marketing campaign if we need to. If you’re using email to store your lead information, make sure that it’s appropriately stored in the right place and is integrated somewhere else to ensure that your data doesn’t get lost.

On the next video of our Get Direct marketing webinar we’ll talk about the fourth part of the marketing campaign flow, Nurturing the Lead. I’d also like to encourage you to go to and download our marketing assessment. This valuable, free tool can help you determine what marketing avenues are best for your business so you can get the most out of your marketing dollars.

Capture Prospect Information To Develop In To Leads

Hello everyone Granison Shines with Direct Business Marketing here to share some tips on making sure your marketing campaign flows together. Every small business has some kind of marketing campaign but if it’s not efficient it cannot help you capture more leads. Today I wanted to share with you a simple system I like to use to make sure all parts of my marketing campaign are moving me the right direction.

This system is a four step process that will keep your big picture marketing goals in focus. We talked previously about step one, generating leads, and today I wanted to discuss how to capture those leads and make them productive. When generating a lead that intitial contact greats what we call a prospect but until we can capture that personal information and reach out we haven’t accomplished much of anything. Whether this is performed through the use of a contact form on your website or a confirmation phone call capturing this information will allow us to build our database of information. This is important because the better we understand how are prospective customers interact with us the more focused we can make or marketing campaign flow. One easy way to convert these prospects to actual leads is by providing some kind of incentive. The best incentive is to provide the prospect an offer, something free that they can access immediately is best, that will show the value of your product or service for them. This can be performed by simply listing this incentive on your marketing materials or website when capturing this information.

This is just one of the four important steps in making sure your marketing campaign is working correctly for you. Make sure to download the free marketing assessment tool on my website to find other ways to improve your campaign. Thank you for your time today and be on the look out for my next blog where we discuss the next step in your marketing campaign.

Generate Eyeball – Marketing Campaign Flow

I’m Granison Shines here the Chief Marketing Officer here at Direct Business Marketing. Today we are going to continue our conversation on Marketing Campaign Flow. Now we are going to dissect each one of these and talk about them individually. So, just to have a quick overview, we went through generate, capture, store, nurture which is our four step process of how we developed this marketing campaign flow. Today we are just going to talk about the generate section. Our rule of thumb is to pick five lead generating items. When I say five lead generating items, that can be a mix of marketing activities that you want to incorporate into the campaign. So services that we provide like SEO, pay per click, video marketing or blog, and designing print materials. I just listed four here to make sure you get the idea. These four activities will be your lead generating items. These are the items that you are going to put in front of your target market that will actually drive them to the next point we are going to talk about later on. Making sure that you have each of these outlined and making sure they sing the same message because your campaign wants to have a general message that each of these mediums are going to talk about our communicate to the target audience. So whatever client type you are going after, make sure that each one of these is tailored towards that client type and from there we are going to drive them to the next section which is capture. I’m Granison Shines and my number is 602-369-8119. You can email me directly at [email protected] Remember to download our free marketing assessment at Thanks and have a great day.