Overview Of Direct Business Marketing’s Four Step Marketing Campaign Flow

Right now we’re going to talk about Direct Business Marketing’s four step process when you develop a marketing campaign. There’s a certain flow that you want to abide by, so we’re going to teach you our method. It’s very simple and I’m going to give a brief overview of the marketing campaign flow in this video and then there will be subsequent videos that focus on each step individually.

First, let’s talk about Generate; you want to generate traffic to the marketing piece, your website for example, to make sure we have traffic for the actual marketing campaign. After generating the traffic, you want to Capture the information of the prospect; it’s not a lead until they provide you with their name and email address. From there, you want to Store their information. We suggest you use some type of CRM, email or use some type of database that allows you to store their information so you have access to it, allowing you to Nurture the relationship. You can nurture the relationship with that prospect through phone, email or a drip campaign, for example.

To recap, this is the four step process for our marketing campaign flow, Generate, Capture, Store and Nurture. In future videos we’ll focus on each step individually and what you can do to make the most of each part of the marketing campaign flow chart. I’d also like to encourage you at this time to check out our free Marketing Assessment at https://directbusinessmarketing.com/ma to help you find out which types of marketing mediums are best for your business and client-type. It’s a simple questionnaire and planning document that can really help you maximize the ROI on your marketing campaign, so please check it out. I look forward to seeing you again next week on Direct Business Marketing’s Get Direct live marketing webinar.

Who are You Selling to? Know Your Client Types

Hello, this is Granison Shines, chief marketing officer here at Direct Business Marketing. Today we are going to talk about your client types. I want to focus on three different client types or three different things you should focus on when you are talking about client types. First of all, point number one, is your client type a business or business to consumer? Of course that is something that you know automatically because you have a product that you are offering to a specific market. Sometimes you can have a product that offers both. Most of the time you are going to have a product that is going to relate to a business to business product or service that you are selling to a company or a business to consumer. The difference is the masses of course. There are more individuals then there are businesses.

Point number two is to understand that each of the client types have different motives as to why they buy. It could be a need vs. a want. Most of the business purchases end up being in a need category to make sure something can be done more efficiently within the business. With consumers we focus on the wants. So however there are some needs that you have to buy also.

Making sure the motivations are clearly understood which will bring us to number three. Number three is the message. Once we know who we are targeting, we know the motives for buying your service, making sure the message from there is conveyed across all the mediums and different messages or different client types have different messages that you have to address. It’s very important to clearly address what that message is. This is where all the ideas of what you are promoting to the consumer to make sure you have all the bases covered as to why they are going to buy from you.

Again, I’m Granison shines, here is my information. My email address is [email protected] My number is 602-369-8119. Make sure you download our free Marketing Assessment which will definitely help you out and put you in the right direction for marketing. Go to DirectBusinessMarketing.com/ma to get the free marketing assessment.

Video Marketing: Make Sure Your Viewer Always Knows What’s Next

Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about video marketing. Using video marketing is a great way to connect and engage your customer base and today I wanted to share some information on making this a successful tool. Anyone can throw a video up on their website but we want your videos to end with the question ‘What’s Next?’.

This means your videos should end with a call to action for your viewers. The last thing you want to do is leave your customer hanging so to speak and have them start watching other videos or navigate to a different page. For this reason make sure your videos end with a clear call to action for your viewer to follow through to the next step. If you don’t tell your viewer what to do they will make that decision on their own. At the end of video you should be telling your viewer exactly what to do whether it is through a link to a new page or content to download. The value of using video is showing your customers that you are a real person and building a connection through that interaction. In order to capture that connection make sure your videos always provide a clear call to action for each and every viewer. In doing so you will answer the question of ‘What’s Next?’ for each and every customer who watches your video.

With that in mind, go to my website, directbusinessmarketing.com/ma , and make sure to download our free marketing assessment tool today. If you have any questions about video marketing you can also reach me at 602-571-5803 or via e-mail. Thank you for tuning in today and I hope to hear from you soon.

E-Mail Marketing: A Call To Action Can Drive Your Success

Hello everyone Granison Shines here again to wrap up our discussion about e-mail marketing and reaching clients. In this series of videos we have covered each of the essential steps needed to make sure your e-mail marketing is successful. If you have not seen the first installment on e-mail marketing please make sure to check it out on my website.

E-mail marketing is something that a lot of companies use but are not always utilizing this e-mail to its full potential. In order to make your e-mail marketing successful day in and day out make sure you are using short informative paragraphs, making use of bullet points to drive home a point, and most importantly close the e-mail with a call to action. The first impression of your e-mail is very important and one way to capture your client’s attention is with easy to read short paragraphs full of information. One way to share a lot of information without lengthy paragraphs is the use of bullet points. Using bullet points keeps your client focused on the main subject of your e-mail while also conveying your entire message. Most importantly the reason we want that focus is to deliver a call to action at the end of the e-mail. Whether this is a link to your website or a product that is the subject of the e-mail make sure you are motivating them to follow through.

These are three tips to e-mail marketing that will help you keep your clients focus while also delivering your message and the result you had hoped to gain. To consider other ways you can improve reaching your clients make sure to download my free marketing assessment at directbusinessmarketing.com. Once again I am Granison Shines, thank you for your time today and feel free to contact me with all of your marketing questions.

Email Marketing: When You Should Use Text Vs. Graphics

Sending email to clients, should you do graphical or text? Hello and thank you for joining me today, I am Granison Shines with Direct Business Marketing. At this time I am going to cover email marketing; this is the first of a three part series on this. Today we’ll cover graphical vs. text emails. Here at DBM, we usually talk to you about text emails but today we’re going to go through a couple of points as to when you should use text vs. graphics in your email marketing.

When you look like you’re writing to the customer, you want to make sure you send out a plain text email because it comes across as more personal to the receiver; you don’t want it to come across as a blast email that got sent out to everyone. Make sure that you send out text emails if you are updating your consumer on something or are trying to relay more information on something.

When should you use graphic emails? When you want it to look like a blast, but when do you want it to look like a blast? If you’re sending out a message, such as Happy Thanksgiving or Merry Christmas, this is okay; you can put some graphics in there because they are probably aware it is a blast email.

Thanks again for joining me today. Here is my information; again, I am Granison Shines with Direct Business Marketing. You can contact me at 602.369.8119 or email me at [email protected] with any marketing questions you may have for your business. I’d like to remind you to download our Marketing Assessment at https://directbusinessmarketing.com/ma to help you determine which types of marketing strategies are best for your business and customer type. Lastly, please join me again next week for our continuing Get Direct live webinar series.

Two Simple Rules For Properly Utilizing Social Media

Hello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.

In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.

So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.

Social Media: Have a Plan and Marketing Assessment

Hello this is Granison Shines with Direct Business Marketing, Chief marketing officer here. Today we wanted to talk about social media and you having a plan. These are two major points I want to make here is to one, not dive into social media without having a plan. You must have a plan, don’t just randomly post content. Let there be a rhyme to the reason. Make sure that every piece of information you put out there is trickling them down the rabbit hole to the end goal which is eventually purchasing your product or service. However you want to do this, you have to make sure you have completely outlying plan to make sure your social media campaign is effective and making sure you get the results that you desire. Point number two that I want to make is focus on the goal. The goal is to get a like or a comment and continuously put information in front of your audience so that you can give them the right information that will again, lead them down the rabbit hole so they can engage in your product or service. That’s the end goal, so let’s stay focused on what we are talking about with social media and making sure we have a plan and then focus on the goal. Run as fast as you can towards the goal that makes sense for your audience. Again, this is Granison Shines and 602-369-8119 is my number. You can also email me at [email protected] and I would be happy to answer any questions you may have. Don’t forget to download our free marketing assessment at DirectBusinessMarketing.com/ma for marketing assessment. We’ll be talking to you soon, thanks and have a great day.

Using Social Media Marketing? Let Your Personality Show!

Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing and today we’re going to talk about social media marketing. I would like to make a few different points about this with a major one being to be social. When we talk about social media, you want to make sure you are personal; it’s called social media for a reason. Make sure you’re social with the community that you are targeting and wanting to generate leads and sales from; you want to engage with this community on a personal level, not always on a business level. Point number two is to use your personality; let your personality flourish and come out when you’re writing and posting content. Make sure that you’re having your personality come across the internet in the social media sites that you’re using for your social media marketing campaigns.

Again, my name is Granison Shines with Direct Business Marketing. If you’d like to contact me you can call me at 602.369.8119 or email me at [email protected] I’d also like to call your attention to our free marketing assessment located on our website at https://directbusinessmarketing.com/ma. If you download this great tool it can help you determine which types of marketing strategies are best for your business type and customer base. We offer services such as website creation, mobile optimization, eCommerce, PPC campaigns and offline marketing materials. On our marketing assessment you can also find out more about our nine marketing truths that we apply to every marketing campaign that we undertake. We have proven success when using these marketing truths and we’d like to share them with you. Again, thanks for joining me today. I look forward to seeing you next Wednesday, and every Wednesday, for another segment of our Get Direct live webinar series.

Understanding The Importance Of Bridging The Search/Offer Gap

Hello there this is Granison Shines, chief marketing officer with Direct Business Marketing, thank you for your time today. Today I wanted to talk with you about an important part of properly utilizing your websites found through search engines. Whether through an organic online search or a suggested result it is important to bridge the search or offer gap to best capture your audience.

When you have clients who have prospects found through a search engine we want to make sure we bridge this gap between the search engine and the product. The two major parts of this is finding out what your customer base wants and second making sure we provide that in the best possible format. Whatever is being entered in to the search engine is the main focus of your customer and therefore needs to be readily available. Whether your product is found through an organic search or a paid advertisement it is important that we follow through when they land on your webpage. Simply put, the information that was originally searched for needs to be easily viewed in the best possible format. Nothing will throw off potential customers faster than a confusing website that is not directly related to their original product search. In order for SEO to be an important part of your marketing strategy these two simple steps must be followed in order to drive quality traffic to your site.

If you have any questions on the value of SEO marketing to your business please e-mail or give me a call today. Whether you are developing a new business or just revamping your marketing strategy Direct Business Marketing wants to help your customer base find you fast. Once again this is Granison Shines, thank you for your time and I hope you have a great day.

Your Call To Action: What’s In It For Your Customer?

Hello again, my name is Granison Shines at Direct Business Marketing. Thanks for coming to our Get Direct live webinar series where today we are going to continue our conversation about your call to action. One of the main questions you want to address that the client is asking themself is, “What’s in it for me?”

Let’s go through three points that I really want to emphasize about your call to action. One, your client is asking, “What is in it for me?” They’re not going to give you the exchange of their name and email address so you can convert them from a prospect to a lead until they answer that question for themself. When you take that into consideration, you also want to consider that a call to action should give or should have some value to the client or prospect; all they care about is what they’re going to get out of it. If you really want to make it valuable to the client give them some really good information, something tangible. Third, can they use this today or right away? It has more value or more weight if they can answer this question right away and know if it’s valuable to them.

Again, I am Granison Shines with Direct Business Marketing. Please feel free to contact me at 602.369.8119 or [email protected] I would like to remind you to join us every Wednesday for our Get Direct live webinar series where we provide you with information relevant to running a successful marketing campaign for your business. Please also feel free to download our marketing assessment from htto://DirectBusinessMarketing.com/ma. Our marketing assessment will ask you a simple series of questions to help you determine which types of marketing you should use in regards to your business and customer base.

Social Media Marketing: Where Do You Begin?

Hello again, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we’re going to talk about social media and when you should get started. I’m glad you asked this question because I’m going to tell you some really good advice. First, pick one social site to start with and stay active with it. Get it really underneath your wings so you can elevate your company, status and industry; learn the rules and nuances of just one social media site first. For example, if you choose Facebook first, set up your page, make sure it’s appropriately monitored and know how to look at the statistics. Once you’ve gotten completely comfortable with this, then you can branch out to the next social media site of your choosing.

It’s important that you follow these steps for each social media site that you want to have a business account for. The set up should be a lot easier the second time around because all of the same information from your first account is available for you to us. The best advice I can give you for mastering social media marketing is to pick one social media site, become a pro at it and then move on to the next social media site that you’d like to target.

Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602.369.8119 or email me at [email protected] Remember, you can always download our free marketing assessment at https://directbusinessmarketing.com/ma to help you determine which marketing avenues may be best for your business. I’d also like to encourage you to join us each Wednesday at 10am PST for our Get Direct live webinar series where we discuss all things relevant to the marketing industry. Thanks for joining me today and I look forward to speaking with you again soon.

Make Your Call To Action Obvious On Your Marketing Website

Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. Today we’re going to make our marketing video short and sweet. When it comes to a lot of our client’s websites, or any other website for that matter, we’re often left wondering where their call to action is. The main point I want to talk about today is your call to action.

There are a couple of points I want to make about your call to action. First of all, every website should have one and every marketing team should have a call to action, but what you don’t want to do is bury the call to action. You want to make your call to action so obvious that it’s very apparent what you want your prospect to do. Remember, you want to convert your prospect to a lead and the quickest way to do that is let them know what the call to action is and how they can participate in it; basically, where to call or click on your website or whatever else your call to action states. Make it very obvious and apparent, but do not bury your call to action.

Again, my name is Granison Shines with Direct Business Marketing. I’d like to invite you to join us every Wednesday at 10am PST for our Get Direct live marketing webinars. Each week we cover an important topic in regards to successfully marketing your business. You can also check out our Marketing Assessment Questionnaire at DirectBusinessMarketing.com/ma to help you determine what type of marketing plan is best for your business and which avenues will work for you. Thanks again for joining me today and I look forward to seeing you next week on our Get Direct live webinar.