Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.
Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.
When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place.
What problem does your organization solve? Answer that question and work backwards from there!