Why Should I Market Real Estate Through Direct Business Marketing?

If you already use an IDX solution to market your real estate listings, you may be wondering why you should switch to Direct Business Marketing’s IDX solution. We can tell you in one simple answer what makes our IDX service, and the ability to market real estate, better: we provide search engine friendly content whereas most other IDX services don’t. If you’re using an IDX service to begin with, you obviously are interested in getting more leads and more traffic to your website. Why not take it one step further then and also work with a business that uses SEO technology to get you even more leads than the other guys.

When we utilize SEO with our IDX service, it ensures that your website gets the highest ranking possible within a search engines results. Of course, everyone wants this and everyone knows the higher you are in the results, the more likely you are to get the website traffic you’re looking for. If you want to market real estate and get the word out about your real estate services, IDX solutions with Direct Business Marketing is the way to go.

You may also be wondering why you can’t just use your MLS solutions to market your real estate and take advantage of SEO. That’s an easy answer as well. Most MLS solutions aren’t SEO-user friendly, so there’s no guarantee that you’ll get a good ranking in a search engine’s results list.

There’s one thing to remember about Direct Business Marketing and what they can do to help you market real estate: they offer a search engine friendly design that has proven to other real estate agents time and again that it does get results that people are looking for. To find out more information about more ways to successfully market real estate effectively and how you can promote your services further, check out our marketing evaluation online.

Your Call To Action: What’s In It For Your Customer?

Hello again, my name is Granison Shines at Direct Business Marketing. Thanks for coming to our Get Direct live webinar series where today we are going to continue our conversation about your call to action. One of the main questions you want to address that the client is asking themself is, “What’s in it for me?”

Let’s go through three points that I really want to emphasize about your call to action. One, your client is asking, “What is in it for me?” They’re not going to give you the exchange of their name and email address so you can convert them from a prospect to a lead until they answer that question for themself. When you take that into consideration, you also want to consider that a call to action should give or should have some value to the client or prospect; all they care about is what they’re going to get out of it. If you really want to make it valuable to the client give them some really good information, something tangible. Third, can they use this today or right away? It has more value or more weight if they can answer this question right away and know if it’s valuable to them.

Again, I am Granison Shines with Direct Business Marketing. Please feel free to contact me at 602.369.8119 or [email protected] I would like to remind you to join us every Wednesday for our Get Direct live webinar series where we provide you with information relevant to running a successful marketing campaign for your business. Please also feel free to download our marketing assessment from htto://DirectBusinessMarketing.com/ma. Our marketing assessment will ask you a simple series of questions to help you determine which types of marketing you should use in regards to your business and customer base.

Make Your Call To Action Obvious On Your Marketing Website

Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. Today we’re going to make our marketing video short and sweet. When it comes to a lot of our client’s websites, or any other website for that matter, we’re often left wondering where their call to action is. The main point I want to talk about today is your call to action.

There are a couple of points I want to make about your call to action. First of all, every website should have one and every marketing team should have a call to action, but what you don’t want to do is bury the call to action. You want to make your call to action so obvious that it’s very apparent what you want your prospect to do. Remember, you want to convert your prospect to a lead and the quickest way to do that is let them know what the call to action is and how they can participate in it; basically, where to call or click on your website or whatever else your call to action states. Make it very obvious and apparent, but do not bury your call to action.

Again, my name is Granison Shines with Direct Business Marketing. I’d like to invite you to join us every Wednesday at 10am PST for our Get Direct live marketing webinars. Each week we cover an important topic in regards to successfully marketing your business. You can also check out our Marketing Assessment Questionnaire at DirectBusinessMarketing.com/ma to help you determine what type of marketing plan is best for your business and which avenues will work for you. Thanks again for joining me today and I look forward to seeing you next week on our Get Direct live webinar.

Facebook Marketing Screw-Up #1

So many business owners are frustrated about marketing on Facebook.  Why? Because it’s been like pulling teeth to get “Likes“, let alone “Leads“.  They’ve been sold a bill of good that all they had to do was set up a Facebook Business Page, throw up a few posts, and an army of traffic would bust down the door to buy their products and services. Well, nothing could be further from the truth!!!

Sadly, no one took the time to tell them about a “social business” strategy, COBRAs, or eWOMs, plus which techniques to use to get to “third party Friends”, and so much more.  All they’ve been doing up to date is mouthing off about their business thinking that some actually cares… Well, the results speak for themselves!

So, here’s the deal!  We’ve set up a Limited Seating seminar where they’re going to share Facebook Marketing information to a hand-full of qualified business owners – 30 to be exact.  And you’ll want to be one of the 30 or you can keep doing what you’re doing and getting the same dismal results – the choice is yours.

Below is the seminar information, then 1-by-1 over the next few days, I’m going to share a 5-part video series called – “The 5 Biggest Facebook Marketing Screw-Ups Businesses Make, Plus How You Can Avoid Them.”  I’m going tell you the very common screw-ups business owners make when marketing on Facebook. Finally, Drew’s going to tell you how to debunk every single one at the seminar.

BTW – the seminar is NOT free!!  You’re going to have to invest $40 (if you register early enough).  But when you get to the seminar, we’re going to give you the opportunity to get back DOUBLE the money you invested in the seminar…  OK?  No worries!  No fine print here – we’re serious…

Seminar Information:

  • Date: Tuesday, October 30th
  • Time: 9:00am – 11:00am
  • Location: Itericom Technologies – 250 S. Arizona Ave, Chandler, AZ
  • Investment: Early Bird Registration – $40 before 10/23/2012.    $50 on or after 10/24/2012.

Ok – so times-a-tickin’!  Register today here –  http://directbusinessmarketing.com/class 

 

To your marketing success,

Granison Shines – Chief Marketing Officer

 

PS – “Like” us on Facebook at http://Facebook.com/DirectBusinessMarketing and we will “Like” your Facebook business page also.  From there, we are going to launch a “Follow-the-Leader” Facebook marketing campaign.  We’ll explain in a separate email…

Free Online Marketing Ideas – Backlinking

Today we’d like to talk about another free online marketing idea, backlinking. We include backlinking with our free online marketing plan because you can do it very easily.

Backlinking is simply creating a link to your website from another website. When doing this, you should keep in mind that using keywords in the link and title will help your SEO or Google rank.

If you have other websites, use them. Blog websites, twitter sites, facebook, etc. can all work. Start linking those sites back to your call to action. One error commonly made is in using the phrase “click here”. That phrase has no SEO value. So consider linking an actual keyword phrase. When using a banner or image, use a keyword phrase in the link code.

Finally, the other important reason to use backlinking is to help out your users. There are people looking for your services on other pages. So, give them what they’re looking for.

Free Marketing Plans | Video Blogging

Thanks again for tuning in to our free marketing webinar. Today we’re going to continue with our series of free marketing plans that you can implement today.

Video blogging is one of the best ways to market yourself or your business. It does so much for your SEO and for your credibility.

Keep these things in mind as you video blog…

  • Make the video short, 2-3 minutes
  • Post your video on Youtube. Google owns Youtube. So naturally, the Google search results will include content that they own.
  • Use appropriate keywords and phrases in your title, tags, and description
  • Put a hyperlink in the description box.
  • Video blog frequently, at least once per week.For more great information, reference our Video Best Practices pdf http://directbusinessmarketing.com/downloads/sos/SoS-Videos-Best-Practices.pdf

Free Business Marketing | Emailing Past Clients

Talking about free marketing plans again, we’re discussing emailing past clients.

When we email past clients, there are certain things that you should always do. First, you should continually building your list so that you have a pool of clients that you can email at any given time. Secondly, we should stick to a schedule in emailing past clients. Also, it’s important to seperate your lists between past clients and leads.

When you’re sending emails out, keep them very plain so that the recipient can pay attention to what we are trying to convey. Also, keep in mind that subject of your email should be attention grabbing.

With the body copy, keep it at four to six sentences. Add a bullet point list to grab their attention and always include a hyperlink at the end of the email that will direct the recipient to a specific page. Don’t direct them to your home page. Send them to the specific page that you want them to find.

And lastly, configure the email to make it appear that it is a personal email from you. Avoid graphics and the look of a sales pitch.

Video Marketing Madness – Online Marketing Tools

Video Marketing Madness – Online Marketing Tools

Today, we’d like to announce a new package that will help with video marketing as a part of your online marketing plan. We receive lots of questions about video marketing and video blogging. So, today, we’re going to talk about an interesting new product that we are creating with Kevin Kauffman and Fred Weaver called Video Marketing Madness. For those that don’t know Kevin and Fred, they have been running a very successful real estate business in Arizona and it has been aided by the use of video marketing.

We’ve taking a behind the scenes look at how Kevin and Fred use video marketing and packaged it up into a step by step process. Basically, the steps that it takes to effectively use video marketing. Be sure to sign up at http://KevinAndFred.com for more information about the release of this package. In the meantime, you can also check out http://kevinandfred.com for more information on video blogging. We’re putting the finishing touches on a video marketing package that will give you a specific process to follow in effectively using video marketing as part of your online marketing package.

Marketing Strategy Development Method – DIET PLAN

The Marketing Methodology Designed to Trim Every Ounce of Fat Out of Your Marketing Efforts to Produce a Lean, Profit-Producing Marketing Machine.

More about the DIET PLAN

Muscle Up Your Marketing

With all of the recent attention being brought to professional athletes taking performance enhancing drugs, it occurred to us that “being on the juice” has taken on a negative connotation.  But what about your online marketing?  Did you know that you can muscle up your online marketing with a little “Google Juice.”

What does “Google Juice” mean?

“Google Juice” is a slang term that simply means your website is liked by Google and gets high placement for the specific key terms it was targeting.

With the Targeted Niche Traffic (TNT) Lead Generation system you can generate your own “Google Juice” by having a network of websites that are all designed to focus on one business niche.  We refer to this as the Starbucks effect, because like Starbucks, you’ll be found everywhere!

Two Key Ingredients to “Google Juice”

#1 = Relevance
Notice the last two words of the previous sentence “Aiming at.”  The two most common reasons why online marketing fails are either (1) you are targeting too many key terms or (2) you aren’t targeting any terms at any.  A search engine, like Google, is looking at how relevant your web page is to the searched phrase. Google and all of the other search engines out there are focusing on every aspect of the web page in order to give the searcher the most relevant information available. Some items to check for relevance are:

  • Domain Name – does your domain name have your target key terms in it?
  • Meta – does your site’s meta data (keywords, title, description) contain your key terms?
  • Content – does the text or copy on the web page contain your key terms?

#2 = Backlinks
Backlinks are simply links from other websites back to your website. So, you should consider what alliances you can form or what organizations you belong to that can link from their website to yours.  When you create these links, don’t just link your business name.  Create a link with purpose by having the link contain a key term – that simple trick will give you more “Google Juice.”

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