Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. Today we’re going to make our marketing video short and sweet. When it comes to a lot of our client’s websites, or any other website for that matter, we’re often left wondering where their call to action is. The main point I want to talk about today is your call to action.
There are a couple of points I want to make about your call to action. First of all, every website should have one and every marketing team should have a call to action, but what you don’t want to do is bury the call to action. You want to make your call to action so obvious that it’s very apparent what you want your prospect to do. Remember, you want to convert your prospect to a lead and the quickest way to do that is let them know what the call to action is and how they can participate in it; basically, where to call or click on your website or whatever else your call to action states. Make it very obvious and apparent, but do not bury your call to action.
Again, my name is Granison Shines with Direct Business Marketing. I’d like to invite you to join us every Wednesday at 10am PST for our Get Direct live marketing webinars. Each week we cover an important topic in regards to successfully marketing your business. You can also check out our Marketing Assessment Questionnaire at DirectBusinessMarketing.com/ma to help you determine what type of marketing plan is best for your business and which avenues will work for you. Thanks again for joining me today and I look forward to seeing you next week on our Get Direct live webinar.