Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.
You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.
In today’s topic, Dustin, Andrew and I discuss the topic of Scenario-Based Nurture Marketing.
Scenario-Based Nurture Marketing involved nurture a prospect according to how they initially interfaced with your organization. For example, if you met someone at a networking event, then you, or someone within your organization, would take their card and enter their information into a list which contains a series of emails for people you meet at networking events. It may begin like this, “ (their name ), it was a pleasure meeting you at last night’s event. I appreciate your offering up some of your time to speak to me. I’d love to get to know more about you and your business…” See what I mean. Make sure the email talks more about THEM; therefore, resist the urge to dive-bag your products and services. The time will come when they will ask you more about yours.
Of course, the above example is just one scenario in which you may meet with a potential prospect. For that reason, you may want to sit with a marketing consultant like that ones we have to in order to outline all of the possible scenarios in which you meet client-types.
Listen intently to this video and if you have any question, please feel free to contact me directly at 602 369-8119. Or email me at [email protected]
At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign. For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – http://directbusinessmarketing.com/nurture/
Enjoy the video!!