Hello, my name is Andrew Houglum with Direct Business Marketing and today we are going to do a screen capture video on how to check to see if your site is indexed by Google. Google has a number of keyword codes that you can use in the search bar and it will return specific results. For example, to see how many pages are indexed, you can you click the word site and then a colon and then your domain without any www’s in front of it. So this is a domain that we have owned for a while but we haven’t really done anything with as of yet. It is Business Marketing TV.com. So as you can see there are no pages indexed for that domain. Here is another search for a domain for a client that we created. It is a free mlssearch.com. As you can see there are about 36,000 pages indexed by Google and they are all listed here. Another thing you can do with this is You can put a key word after this for example Scottsdale and see all the pages that are indexed under the Scottsdale keyword for my website. So it’s kind of a handy trick you can use in Google to check out how many pages you have indexed. So that’s it for today. Here is my contact information: 602-571-5803, and my email is [email protected] I wanted to direct you to our marketing assessment. Go directly to http://DirectBusinessMarketing.com/MA for marketing assessment. Download it today.
Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time. Today I wanted to share some basic information on getting started with choosing the right search keywords for your service or product. Utilizing search engines can be a huge help to driving leads and traffic to your website if done correctly.
In order to make this successful it is important to do some research on what keywords will work best for you. This can easily be attained by using the Google keyword tool to find out how often keywords that pertain to your product or service are searched. Simply go to Google and search Google Keyword Tool. This tool can give you search results for the entire globe or just the United States and is a great research tool. When starting your research I would suggest using very common or general terms that match your product or service to get started. Once you have researched a handful of these general terms you can add locations or the names of people to your keyword to focus your research to key terms. The Google Keyword Tool will allow you to sort through all of these results and find the information you are looking for. Just by browsing around on this tool will give you a good idea of what people, whether in your town or across the globe, or most commonly searching for. It is also important to remember that Google localizes your search to where it thinks you are. So it is not always important to have your location included in the keyword in order to be successful.
Make sure you are utilizing this keyword research any time you blog or create content for your websites. For more helpful hints stop by the Direct Business Marketing website and try our Marketing Assessment tool today. Thank you for your time and feel free to contact me anytime with your marketing questions.
Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time today. In working with clients every day to improve their online presence I have developed some simple guidelines for doing just that. One of those guidelines involves the use of an XML Sitemap in order to help search engines like Google search all of your web pages more efficiently.
I know sometimes these blogs can be a little nerdy but in all honesty an XML sitemap is a very important part of improving your online marketing. An XML sitemap simply put is a coding file on your webpage that will list individually all of the pages on your website. Large search engines like Google simply cannot handle every single websites data on their servers and this is one way to avoid that. As someone who is marketing their site this makes it much easier for Google to index your site. Through a great service called Google Webmaster Tools you can claim your website and start uploading all of your web pages in just a few clicks. If you are using a content manager like WordPress there are plenty of plug-ins that will actually do this for you. By employing an XML sitemap you will allow Google to search your webpage much faster and index all of that relevant content you’re sharing. I have submitted thousands of web pages to the Google Webmaster Tools at one time and even with that enormous amount of data it was indexed in only a few days.
So even if the idea of an XML sitemap is a little nerdy for most it is certainly an important part of maximizing your websites potential. For more helpful hints make sure to download the marketing assessment tool from my website to grow your online presence. This is Andrew with Direct Business Marketing thank you for your time and I look forward to hearing from you in the future.
Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about the importance of using off-page search engine optimization tools. Today we are going to talk about a couple of off-page SEO pages that can be a great form of advertising for your business. When I use the term off-page I am referring to something that is not on your actual website but other directory or specialized websites.
There are numerous places to find your business throughout the internet using off-page SEO but today I wanted to focus on a couple that I find work the best for a business. The first one is Google Places and it can be found easily by searching for your business on Google Maps. Once you have located your business on Google Maps you can claim that location on their map in order to control the data and information that is associated with it. The next option is a website called Yelp. Stop by Yelp.com to claim your business or create a profile for your business if one does not already exist. Yelp is a website used by consumers to post pictures and reviews of your business so keeping your information accurate is very important. When using both Google Places and Yelp it is important to encourage your happy customers to post comments and reviews to boost your business profile.
These are just two of the many off-page SEO options you can find online that can be a great asset if your information is up to date and accurate. Once again my name is Andrew Houglum with Direct Business Marketing please contact me with any questions about developing your marketing strategy. Also, make sure to download my Marketing Assesment tool from my website to get a good understanding of how to development your marketing strategy. Thank you for your time and I look forward to speaking with you soon.
Hello my name is Andrew Houglum, the chief technical officer of Direct Business Marketing. Today we are going to talk about two on-page or on your actual website SEO things that you need to be aware of. The first one is called title tag and this is in actual code of your site. your title can be seen at the top of your browser and you need to make sure that it has some key words in it. for example some people in their title tags they just have their business name. Well your business name a lot of times doesn’t actually have key words like for example, say my business is McDonald’s. If I just have McDonald’s in my title tag that doesn’t tell me that McDonald;s is a restaurant or that they serve hamburgers and those types of things.
Also in the code there is a meta tag called description and I’m not going to go into too much detail you can google it. The description tag is important so you need to make sure that there is a nice solid couple of sentences in the description meta tag for each of the pages of your website. Finally just to dispose of any myths there is also a meta tag called keywords. You can completely ignore that. Google has published many, many times and for many years totally ignores the keyword tag so you can ignore that as well. That’s basically what I wanted to cover today. Take a look at your title tags and your description tags for your website. Here’s my contact information. My name is Andrew Houglum and my phone number is 602-571-5803. I also want to bring your attention to our marketing assessment. Go to DirectBusinessMarketing.com/MA and you can download it there. It’s a great tool to double check your business and make sure you are marketing where you need to be. Thanks and I’ll talk to you soon.
Hello and welcome to Direct Business Marketing’s Get Direct live webinar series. Thanks for joining me again today for another helpful video on how to better the marketing plan of your business. Today we’re going to talk about a simple trick to ensure all of your blog posts are as targeted as possible.
I was actually talking to a client the other day that asked about Google analytics and looking at the stats of their website to see what they should blog about. This is actually the opposite of what you want to do. Google analytics are great to see who’s coming to your site, where they’re coming from and how you can improve user experience on your website. What you want to do with new content is grab new people, people who are searching for things that aren’t already driving them to your site.
A great tool to do that is called the Google Keyword Tool. You can use this tool to search around and find what people are searching on. I would encourage you to use it, find what people are searching on in your business and use those search phrases to target them in the titles and body content of your blog posts. Of course, if you’re not blogging, you should be to give a great user experience, to showcase your expertise and drive more business to your site.
Again, I’m Andrew Houglum and here’s my contact information; you can reach me via telephone at 602.571.5803 or send me an email at [email protected] I’d encourage you to go to our website, DirectBusinessMarketing.com/ma, and download our marketing assessment to start advancing your business marketing today. Thank you again for joining me and I look forward to seeing you next week for our continuing Get Direct live webinar marketing series.