Hello and welcome to Direct Business Marketing’s Get Direct live webinar series. Thanks for joining me again today for another helpful video on how to better the marketing plan of your business. Today we’re going to talk about a simple trick to ensure all of your blog posts are as targeted as possible.
I was actually talking to a client the other day that asked about Google analytics and looking at the stats of their website to see what they should blog about. This is actually the opposite of what you want to do. Google analytics are great to see who’s coming to your site, where they’re coming from and how you can improve user experience on your website. What you want to do with new content is grab new people, people who are searching for things that aren’t already driving them to your site.
A great tool to do that is called the Google Keyword Tool. You can use this tool to search around and find what people are searching on. I would encourage you to use it, find what people are searching on in your business and use those search phrases to target them in the titles and body content of your blog posts. Of course, if you’re not blogging, you should be to give a great user experience, to showcase your expertise and drive more business to your site.
Again, I’m Andrew Houglum and here’s my contact information; you can reach me via telephone at 602.571.5803 or send me an email at [email protected]. I’d encourage you to go to our website, DirectBusinessMarketing.com/ma, and download our marketing assessment to start advancing your business marketing today. Thank you again for joining me and I look forward to seeing you next week for our continuing Get Direct live webinar marketing series.