Marketing Campaign to Help Sales Close More Deals – Getting Your Sales Department on Board

In this video, Granison Shines, talks about getting your sales department to buy in on your marketing campaigns. A simple, yet proven, process that he’s used in his corporate days to synergize the departments and to experience more success with marketing campaigns and sales efforts.

The sales department buy-in:

• Set up a meeting with key sales personnel and key marketing personnel
• Identify the product, service, or program for the campaign
• Identify Key Performance Indicators (KPI)
• Outline the marketing strategy according to DBM’s Marketing Process – Generate, Capture, Store and Nurture

Watch the video and then view the case study, and the results, from the marketing campaign. Case study here – http:directbusinessmarketing.com/case-study/breg

How to Turn Marketing Campaign Challenges into Business

How to turn marketing campaign challenges into business

  • Reduce the risk to buy your product, service, or program
  • Make it easy to buy your product, service, or program
  • Add value to your product, service, or program by adding more of what they’ll receive

Imagine how easy it would be to market your startup with an unlimited budget.

It’s a nice dream, but unfortunately, it’s far from reality.

Most startups operate under tight budgets, which makes it almost impossible for them to invest large sums in advertising.

So, if you must stretch your dollars as far as they can go, you need to be very careful and knowledgeable when creating your marketing budget to get your finances streamlined and your financing running.

However, knowing how much your marketing costs should be isn’t the only challenge you need to face.

Once you’ve determined your budget, you need to decide the right investments to make. For example, should you focus more on bringing organic traffic or attracting customers from paid ads?

Or both?

How to overcome the challenge: While there’s no magic one-size-fits-all formula to determine your marketing budget, considering the following factors may help you throughout the process:

Growth goals – If your marketing strategy generates lots of leads, will you be able to fulfil that demand?
Cost per lead – How many people do you need to reach to convert them into customers?
Price of products – For example, if you’ve implemented a premium pricing strategy, you will be able to invest more in marketing as each sale could be worth thousands of dollars.
Annual revenue – To make your marketing budget a percentage of revenue, you need to know your estimated or gross annual revenue.
Startup stage – Some suggest that fresh-faced startups should invest more in marketing to speed up growth (for example, WordStream suggests that new companies should allocate at least 12%-20% of their gross revenue to marketing).

5 Steps to Launching A Successful Digital Marketing Campaign

Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?

Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe.  Entre nous –  It can happen if you know the initial and paramount steps to setting one up.

In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.

Watch the video and reach out to us if you have any inquiries.