Marketing Campaign to Help Sales Close More Deals – Part 3: Creating the Marketing Materials

 

In this video, we’ll talk about the first part of creating your marketing campaign which will help your sales department close deals – Creating the Lead Generation Items.  You’ll need to strategically pick these items and place them where your audience views their information.

Watch the video to get more details. Then view our case study here to see the result from the marketing campaign.

Enjoy!

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Video outline info:

Creating the marketing materials to assist sales close deals

  • Generate
    • Digital marketing items
      • Social media
      • eMail
      • Etc.
    • Offline marketing items
      • Trade shows
      • Brochures
      • Postcards
      • Etc.
  • Capture
    • Landing pages
  • Store
    • CRM
  • Nurture
    • Nurture emails and texts

Marketing Campaign to Help Sales Close More Deals – Getting Your Sales Department on Board

In this video, Granison Shines, talks about getting your sales department to buy in on your marketing campaigns. A simple, yet proven, process that he’s used in his corporate days to synergize the departments and to experience more success with marketing campaigns and sales efforts.

The sales department buy-in:

• Set up a meeting with key sales personnel and key marketing personnel
• Identify the product, service, or program for the campaign
• Identify Key Performance Indicators (KPI)
• Outline the marketing strategy according to DBM’s Marketing Process – Generate, Capture, Store and Nurture

Watch the video and then view the case study, and the results, from the marketing campaign. Case study here – http:directbusinessmarketing.com/case-study/breg

Marketing That Helps Your Sales Department – Defining the Process

View the case study – https://directbusinessmarketing.com/case-study/breg/

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When it comes to your marketing activities assisting your sales department, you’ll have to start by clearly defining your marketing process.

The Marketing Process

  • Generate
  • Capture
  • Store
  • Nurture

In this video, Granison talks about Direct Business Marketing’s marketing process that you can use to outline your marketing activities.

Watch the video and then view our case study here to see the result from the marketing campaign for one of our clients.

Feel free to book a time on our calendar so we can talk about your marketing campaign.

Creating Effective Bullet Points in Your Offer

3 Important factors to remember when writing out your bullet points:

  1. Turn features into benefits
  2. Sell with benefits, prove with features
  3. Give a benefit and then add another benefit

Click here to download the FREE “Offer Checklist”,  Feel free to contact me directly if you have any questions.  I can be reached at 602 369-8119 or via email at [email protected].

 

How to Turn Marketing Campaign Challenges into Business

How to turn marketing campaign challenges into business

  • Reduce the risk to buy your product, service, or program
  • Make it easy to buy your product, service, or program
  • Add value to your product, service, or program by adding more of what they’ll receive

Unique Selling Proposition (USP)

Unique Selling Proposition (USP)

Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now?  Why should I choose your business, your product, or your service vs. any other competitive option available to me?”

To assist in constructing you USP we have created this “fill in the blank” formula.

For example:

Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads.  We create and execute a marketing plans that is customized for each client to increase our client’s sales.

USP Formula: (copy below and fill out)

 

__________________ is a __________________ for

Name of company                          expertise

________________ who want to _______________

whoever you serve                                     do what?

 

__________________    ____________________

Name of company                      the verb of the process

to or for  ________________________________

for what purpose / in order to do what

 

Need assistance with our USP?  Get on my calendar and I’d be more than happy to help.

Finding Focus with Your Marketing – Who are you REALLY selling to?

Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.

Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.

When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place.

What problem does your organization solve? Answer that question and work backwards from there!

Marketing Consulting and Processes For Business Success

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss why a marketing process put in place is a good thing for your business. Here at Direct Business Marketing, we adhere to the Generate, Capture, Store, and Nurture, process which is “THE” marketing process for every industry. Think about it, every marketing campaign has to generate leads, capture those leads, store those leads, and nurture those leads to the sale of your product or service.

What a process does is allow you to execute tasks in a systematic way. Meaning, it allows you and those in your business to be productive, efficient, and profitable. Marketing plans work out great when there is a process in place that allows the business to be flexible and streamlined at the same time.

Watch the video to find out more…

5 Things to Look for When Hiring a Marketing Consultant

This month, we’re going to introduce our Marketing Consulting Series.  Marketing consulting is one of Direct Business Marketing’s forte when it comes to services offered to our clients.  We firmly believe that at some point in your business, all need an outside eye focused on the marketing campaign, even to give it a complete once-over.  Why?  Because if the marketing consultant is worth his/her salt, then they can definitely see the potential holes in your campaign that can save and make you a lot of money.

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss what you should look for when hiring a marketing consultant.   There are quite a few intangibles that far surpasses the knowledge and insight of the consultant.  In fact, one should consider what we discuss in this video as the leading determining factor of the hiring process.

Watch the video to find out more…