This month, we’re going to introduce our Marketing Consulting Series. Marketing consulting is one of Direct Business Marketing’s forte when it comes to services offered to our clients. We firmly believe that at some point in your business, all need an outside eye focused on the marketing campaign, even to give it a complete once-over. Why? Because if the marketing consultant is worth his/her salt, then they can definitely see the potential holes in your campaign that can save and make you a lot of money.
What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.
In this video, Andrew, Dustin and I discuss what you should look for when hiring a marketing consultant. There are quite a few intangibles that far surpasses the knowledge and insight of the consultant. In fact, one should consider what we discuss in this video as the leading determining factor of the hiring process.
Watch the video to find out more…