Something happened on Tuesday, April 21st that you should be aware of….MOBILE-GEDDON!!!
I know it sounds a little corny—but that’s what the Google insiders are calling it. Mobile-Geddon is simple a major update by Google to change its search algorithm that changed the order in which websites are ranked when users search for something from their phone.
Google’s search algorithm will now favor mobile friendly websites. So, things like large text, links that are easy to click on, and pages that resize automatically to fit whatever screen they’re being viewed on are all factors in how high your website will rank. If your website isn’t mobile friendly, it will be demoted.
The drive behind this change is obviously. Sixty percent (60%) of online traffic now comes from mobile devices and Google’s intention has always been to give the user a positive experience when searching.
The update was announced in February to give webmasters a chance to make any necessary changes. Fortunately, if your website was built by Direct Business Marketing, you shouldn’t have anything to worry about.
The big concern with this change is the effect on small businesses, and since we work exclusively with small businesses, we’re passing that information on to you.
To check on the mobile-friendly nature of your website, we suggest you jump on Google’s mobile-friendly test site. You’ll find it here…
If you should find that you website isn’t mobile-friendly, give us a call immediately or email Granison at [email protected]. We can help with that.