What My Contact Lens Has In Common With Your Marketing

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Marketing Campaign to Help Sales Close More Deals – Part 3: Creating the Marketing Materials

Before we talk about how you can use TikTok likes, let’s quickly cover how the platform works.

The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds.

These were some of the best strategies and techniques you can implement to optimize your TikTok video content. It doesn’t matter if you’re a digital marketer or just another person looking to expand the number of followers, these pieces of advice should be viewed as guidelines that should be followed individually and according to personal aspirations. TikTok is still a social media platform on the rise, therefore, there its marketing professionals like the https://indexsy.com/best-seo-companies/ and social influence is yet to show their full potency, especially nowadays when we spend more time in front of the screen than ever.

One of the cool things about TikTok is it allows people to add all sorts of editing effects and background music to their videos. This has resulted in lots of dance videos going viral on the platform, as people can record a video of themselves dancing to a particular song.

When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct message or SMS and other apps, check this post to know how to be more productive in business.

Engagement figures are exceptionally high on the platform. According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes, be sure to learn more information about marketing go and see page here.

TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day. If  you are trying to learn about apps then you should keep in mind the price of an app largely depends on the complexity of its functionality. Contact Ecodelogic in Tampa and have them explain the nuances of app development to give you a better understanding of what is involved.

If you have a TikTok profile, people can follow your account and set up notifications so they’re alerted whenever you post a video.

The tricky part is working out how to create the kind of content that resonates with TikTok users. After all, the content and style of TikTok content are different from those on other social media platforms.

If you use the platform as an observer for a week or two, you’ll be able to develop a feel for things. This may then make things much easier when you use the platform as a marketing channel, as there are some great marketing services like therankway that could help you in the different platforms online.

Marketing Campaign to Help Sales Close More Deals – Getting Your Sales Department on Board

In this video, Granison Shines, talks about getting your sales department to buy in on your marketing campaigns. A simple, yet proven, process that he’s used in his corporate days to synergize the departments and to experience more success with marketing campaigns and sales efforts.

The sales department buy-in:

• Set up a meeting with key sales personnel and key marketing personnel
• Identify the product, service, or program for the campaign
• Identify Key Performance Indicators (KPI)
• Outline the marketing strategy according to DBM’s Marketing Process – Generate, Capture, Store and Nurture

Watch the video and then view the case study, and the results, from the marketing campaign. Case study here – http:directbusinessmarketing.com/case-study/breg

Marketing That Helps Your Sales Department – Defining the Process

View the case study – https://directbusinessmarketing.com/case-study/breg/

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When it comes to your marketing activities assisting your sales department, you’ll have to start by clearly defining your marketing process.

The Marketing Process

  • Generate
  • Capture
  • Store
  • Nurture

In this video, Granison talks about Direct Business Marketing’s marketing process that you can use to outline your marketing activities.

Watch the video and then view our case study here to see the result from the marketing campaign for one of our clients.

Feel free to book a time on our calendar so we can talk about your marketing campaign.

Creating Effective Bullet Points in Your Offer

3 Important factors to remember when writing out your bullet points:

  1. Turn features into benefits
  2. Sell with benefits, prove with features
  3. Give a benefit and then add another benefit

Click here to download the FREE “Offer Checklist”,  Feel free to contact me directly if you have any questions.  I can be reached at 602 369-8119 or via email at [email protected].

 

Making Your Product, Service, or Program Easier to Purchase

3 Important factors for value building your offer:

  • Show it in parts
  • Compare APPLES to ORANGES
  • Build value with bullet points

Click here to download the FREE “Offer Checklist”

LIVE SEMINAR: Video Marketing for Real Estate Agents

 

In this video, Granison Shines – CMO of Direct Business Marketing, shares video marketing information to Real Estate Agents in the Phoenix Metro Area.

You can download his slide deck here – https://directbusinessmarketing.com/wp-content/uploads/2017/09/Video-Marketing-v2.pdf

For more information or to book a talk for your organization, click here – https://directbusinessmarketing.com/scheduler  or call Granison at 602.369.8119.

Class 20170827 – How To Use Video In Your Marketing for Realtors

If you’ve ever wondered, “How I can use video to boost your Real Estate Business to get more seller leads and listings?” Then this lunch-n-learn seminar is your answer.

How to Build Value in an Offer

In continuing our conversation on offers, watch this video to get more information regarding building value in your offers.

Here are a few pointers I discuss in the video:

  • Show it in parts
  • Compare APPLES to ORANGES
  • Build value with bullet points

Questions? Contact me directly at [email protected] or set an appointment with me here – https://directbusinessmarketing.com/scheduler/ 

Overcoming Marketing Campaign Challenges – Part 2

How to turn marketing campaign challenges into business by focusing on our marketing process – Generate, Capture, Store, and Nurture:
– Make sure you have the right marketing message
– Make sure you have a call to action
– Make sure your webform works properly
– Make sure you have an automated follow-up sequence

Overcoming Marketing Campaign Challenges – Part 1

How to turn marketing campaign challenges into business:

– Reduce the risk to buy your product, service, or program
– Make it easy to buy your product, service, or program
– Add value to your product, service, or program by adding more of what they’ll receive

How to Turn Marketing Campaign Challenges into Business

How to turn marketing campaign challenges into business

  • Reduce the risk to buy your product, service, or program
  • Make it easy to buy your product, service, or program
  • Add value to your product, service, or program by adding more of what they’ll receive

Imagine how easy it would be to market your startup with an unlimited budget.

It’s a nice dream, but unfortunately, it’s far from reality.

Most startups operate under tight budgets, which makes it almost impossible for them to invest large sums in advertising.

So, if you must stretch your dollars as far as they can go, you need to be very careful and knowledgeable when creating your marketing budget to get your finances streamlined and your financing running.

However, knowing how much your marketing costs should be isn’t the only challenge you need to face.

Once you’ve determined your budget, you need to decide the right investments to make. For example, should you focus more on bringing organic traffic or attracting customers from paid ads?

Or both?

How to overcome the challenge: While there’s no magic one-size-fits-all formula to determine your marketing budget, considering the following factors may help you throughout the process:

Growth goals – If your marketing strategy generates lots of leads, will you be able to fulfil that demand?
Cost per lead – How many people do you need to reach to convert them into customers?
Price of products – For example, if you’ve implemented a premium pricing strategy, you will be able to invest more in marketing as each sale could be worth thousands of dollars.
Annual revenue – To make your marketing budget a percentage of revenue, you need to know your estimated or gross annual revenue.
Startup stage – Some suggest that fresh-faced startups should invest more in marketing to speed up growth (for example, WordStream suggests that new companies should allocate at least 12%-20% of their gross revenue to marketing).