Class 20170827 – How To Use Video In Your Marketing for Realtors

If you’ve ever wondered, “How I can use video to boost your Real Estate Business to get more seller leads and listings?” Then this lunch-n-learn seminar is your answer.

How to Build Value in an Offer

In continuing our conversation on offers, watch this video to get more information regarding building value in your offers.

Here are a few pointers I discuss in the video:

  • Show it in parts
  • Compare APPLES to ORANGES
  • Build value with bullet points

Questions? Contact me directly at [email protected] or set an appointment with me here – https://directbusinessmarketing.com/scheduler/ 

Overcoming Marketing Campaign Challenges – Part 2

How to turn marketing campaign challenges into business by focusing on our marketing process – Generate, Capture, Store, and Nurture:
– Make sure you have the right marketing message
– Make sure you have a call to action
– Make sure your webform works properly
– Make sure you have an automated follow-up sequence

Overcoming Marketing Campaign Challenges – Part 1

How to turn marketing campaign challenges into business:

– Reduce the risk to buy your product, service, or program
– Make it easy to buy your product, service, or program
– Add value to your product, service, or program by adding more of what they’ll receive

How to Turn Marketing Campaign Challenges into Business

How to turn marketing campaign challenges into business

  • Reduce the risk to buy your product, service, or program
  • Make it easy to buy your product, service, or program
  • Add value to your product, service, or program by adding more of what they’ll receive

Unique Selling Proposition (USP)

Unique Selling Proposition (USP)

Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now?  Why should I choose your business, your product, or your service vs. any other competitive option available to me?”

To assist in constructing you USP we have created this “fill in the blank” formula.

For example:

Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads.  We create and execute a marketing plans that is customized for each client to increase our client’s sales.

USP Formula: (copy below and fill out)

 

__________________ is a __________________ for

Name of company                          expertise

________________ who want to _______________

whoever you serve                                     do what?

 

__________________    ____________________

Name of company                      the verb of the process

to or for  ________________________________

for what purpose / in order to do what

 

Need assistance with our USP?  Get on my calendar and I’d be more than happy to help.

Strategy: The Most Important Feature of Any Marketing Campaign

Quick tips via video regarding a sound marketing strategy.

Follow us on YouTube – DBM Channel

5 Steps to Launching A Successful Digital Marketing Campaign

Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?

Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe.  Entre nous –  It can happen if you know the initial and paramount steps to setting one up.

In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.

Watch the video and reach out to us if you have any inquiries.

Your 2017 Marketing Planning and Budget Strategy – Piecing It All Together

In this final video in this series, Granison Shines – CMO of Direct Business Marketing, summarizes the past 5 videos on how you should go about your marketing budget and strategy for 2017.

Take a look at the video and let us know if you have any questions.  Be sure to take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Campaign Identification

One aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch.  Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need.  Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.

In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Where To Market

When you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture.  This will help you lay the proper path for marketing success.

Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget.  I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here.  Especially, if you’re running a large marketing campaign.

In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Budget Allocation

To further discuss the budget aspect of your marketing campaign, business owners are asking themselves, “How much should we allocate to our marketing budget?”  Since many have experienced their marketing dollars not returning the investment they wanted or expected, the topic of a business’ marketing budget has become taboo. However, if you’re in business and your marketing, you’re going to have this conversation – period!

In this video, Granison Shines – CMO of Direct Business Marketing, discusses the question of marketing budget allocation and how to make sure you’re not taken to the cleaners.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.