Your 2017 Marketing Planning and Budget Strategy – Piecing It All Together

In this final video in this series, Granison Shines – CMO of Direct Business Marketing, summarizes the past 5 videos on how you should go about your marketing budget and strategy for 2017.

Take a look at the video and let us know if you have any questions.  Be sure to take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Campaign Identification

One aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch.  Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need.  Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.

In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Where To Market

When you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture.  This will help you lay the proper path for marketing success.

Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget.  I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here.  Especially, if you’re running a large marketing campaign.

In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Budget Allocation

To further discuss the budget aspect of your marketing campaign, business owners are asking themselves, “How much should we allocate to our marketing budget?”  Since many have experienced their marketing dollars not returning the investment they wanted or expected, the topic of a business’ marketing budget has become taboo. However, if you’re in business and your marketing, you’re going to have this conversation – period!

In this video, Granison Shines – CMO of Direct Business Marketing, discusses the question of marketing budget allocation and how to make sure you’re not taken to the cleaners.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy

I’d say that the marketing budget is one of the most important and least attractive components of your marketing campaign(s) that most business owners do not want to discuss. It can be scary at times, especially when you’re a small business and your operating on limited funds, but you want the best bang for your buck.
So, the question becomes, “how much should I allocate to the marketing budget?”
In this video, Granison Shines – CMO of Direct Business Marketing, discusses this question and more on how you should think about your marketing from a budgetary perspective.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy

Marketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results.  Every year businesses toil over what and how their marketing plan should look like.  Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.

In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction.  Using DBM’s marketing process – Generate, Capture, Store, and Nurture.

Be sure to schedule your FREE consultation with Granison here – https://directbusinessmarketing.com/scheduler .

Marketing Plans – Out with The Old, In with the New Marketing Plan

It stands to reason that EVERY business could/should have a marketing plan. But it doesn’t have to be overly complicated. Granison shares some great ideas in this video, but we strongly suggest gleaning some knowledge from him or another one of our marketing consultations by signing up for a free marketing consultation. No cost to you, you pick the time, just 30 minutes or less that could change the future and direction of your business.

Remember, Failing to plan is planning to fail.

Finding Focus with Your Marketing – Who are you REALLY selling to?

Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.

Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.

When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place.

What problem does your organization solve? Answer that question and work backwards from there!

Getting Leads and Sales TOMORROW! – MUST SEE TV

Check out this video full of great nuggets regarding Pay Per Click. If you want sales and leads tomorrow, Pay per click can do that for you. If you don’t like pay per click..you might be crazy. Virtually EVERY business can make money from a pay per click campaign. You should contact DBM right now if you’re not using Pay Per Click. Seriously….you should contact them RIGHT NOW!

Is Social Media a Good Traffic Source? – Traffic Generation Blab Replay

There are many companies that are tying up a significant amount of their marketing budget into social media marketing.

Is this a good thing?

Well, we’ve found that you can lose your shirt if you’re not intentional about your marketing.

On the flip side, if you have your ducks in a row, you can rake in leads and sales.

BUT, you have to have certain components in order to maximize your marketing efforts. In example:

  • A carefully selected target market.
  • Something desirable from the prospect looking at the ad
  • Your website with an irresistible lead magnet and web form to capture names and emails at the very least.
  • A true CRM in order to store the leads once they convert.
  • An automated nurture campaign to disseminate emails automatically

These few items, at the very least, will point your campaign in the right direction.

There’s more to be told so watch the video as Andrew, Dustin, and I talk about social media and its ability to be a good traffic source.

 

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Does Content Matter? – Traffic Generation Blab Replay

If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.

We’re talking about website content, inbound content, outbound content, you name it.

When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.

Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.

Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.

Watch the video as Andrew, Dustin, and I talk about lead generating content.

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Good Traffic vs. Bad Traffic – Traffic Generation Blab Replay

When it comes to traffic generation to your website, we believe there is such a thing as good website traffic and bad website traffic.

Good traffic would be considered as website traffic that is actually looking for what your company has to offer, opts in for your lead magnet, thus converting to a lead, or purchases your product / service.

Bad traffic would be considered as website traffic that stumbles onto your website but is NOT interested in what you have to offer and furthermore, does NOT convert into a lead by opting in for your lead magnet or purchase your product / service.

It’s not rocket science that you obviously want the best traffic you can generate to make its way to your website.

So the questions become:

  • “Who is my ideal client-type that I want to see my website?”
  • “How do I get laser targeted in who I want to come to my website?”
  • “Where do I place my ads so that I can get the most qualified traffic possible?”
  • “How do I institute qualification measures into my marketing process so that I continue to get the right traffic”
  • “What would be the perfect lead magnet to get them to convert into a lead?
  • And others we can ask…

Take a moment to watch the video where Andrew, Dustin, and I blab about good traffic vs. bad traffic.

Register now for our upcoming webinar on 5/26/2016 “Best Traffic / Lead Generation Techniques for Your Business”.