Breg, Inc. - Case Study - Direct Business Marketing

Breg, Inc. Case Study

Breg provides remarkably easy products, services, technology and consulting to improve the quality and lower the cost of the orthopedic episode, from conservative treatment to pre- and post-surgery. The second largest U.S. provider of orthopedic bracing, Breg is partner to 2,500 clinics, over 6,000 orthopedic surgeons and 1,500 Integrated Delivery Networks, providing sports medicine and rehabilitation products to one million patients annually.

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Social Media

Campaign
Increase visibility on social media, specifically for its B2B channel.
Implementation
We worked together to increase social media content through the use of original and curated content.
Results
257.6% increase in impressions and a 432.6% increase in engagements.

Email Marketing

Campaign
Create new conversations for sales representatives with possible clients.
Implementation
We worked together to create email messaging that fostered a relationship instead of a sales push.
Results
62% open rate on the email messaging and created 1.5% new clients.

Sales Support via Digital Marketing

Campaign
Create more interactive sales tools that can be leveraged by sales representatives and promoted via social media.
Implementation
We worked together to move from emailing lengthy “white papers” or “brochures” to a more interactive landing page model. In addition, DBM helped create social media and email content that funneled prospects to the landing page.
Results
Landing pages generate 20+ new conversations each month; not to mention the increased user experience for prospects who are in conversation with sales representatives.

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Breg, Inc. Case Study

Social Media

Email Marketing

Sales Support via Digital Marketing

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