Increase visibility on social media, specifically for its B2B channel.
We worked together to increase social media content through the use of original and curated content.
257.6% increase in impressions and a 432.6% increase in engagements.
Create new conversations for sales representatives with possible clients.
We worked together to create email messaging that fostered a relationship instead of a sales push.
62% open rate on the email messaging and created 1.5% new clients.
Sales Support via Digital Marketing
Create more interactive sales tools that can be leveraged by sales representatives and promoted via social media.
We worked together to move from emailing lengthy “white papers” or “brochures” to a more interactive landing page model. In addition, DBM helped create social media and email content that funneled prospects to the landing page.
Landing pages generate 20+ new conversations each month; not to mention the increased user experience for prospects who are in conversation with sales representatives.