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Marketing That Helps Your Sales Department – Defining the Process

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View the case study – https://directbusinessmarketing.com/case-study/breg/

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When it comes to your marketing activities assisting your sales department, you’ll have to start by clearly defining your marketing process.

The Marketing Process

  • Generate
  • Capture
  • Store
  • Nurture

In this video, Granison talks about Direct Business Marketing’s marketing process that you can use to outline your marketing activities.

Watch the video and then view our case study here to see the result from the marketing campaign for one of our clients.

Feel free to book a time on our calendar so we can talk about your marketing campaign.

LIVE SEMINAR: Video Marketing for Real Estate Agents

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In this video, Granison Shines – CMO of Direct Business Marketing, shares video marketing information to Real Estate Agents in the Phoenix Metro Area.

You can download his slide deck here – https://directbusinessmarketing.com/wp-content/uploads/2017/09/Video-Marketing-v2.pdf

For more information or to book a talk for your organization, click here – https://directbusinessmarketing.com/scheduler  or call Granison at 602.369.8119.

Unique Selling Proposition (USP)

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Unique Selling Proposition (USP)

Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now?  Why should I choose your business, your product, or your service vs. any other competitive option available to me?”

To assist in constructing you USP we have created this “fill in the blank” formula.

For example:

Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads.  We create and execute a marketing plans that is customized for each client to increase our client’s sales.

USP Formula: (copy below and fill out)

 

__________________ is a __________________ for

Name of company                          expertise

________________ who want to _______________

whoever you serve                                     do what?

 

__________________    ____________________

Name of company                      the verb of the process

to or for  ________________________________

for what purpose / in order to do what

 

Need assistance with our USP?  Get on my calendar and I’d be more than happy to help.

5 Steps to Launching A Successful Digital Marketing Campaign

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Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?

Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe.  Entre nous –  It can happen if you know the initial and paramount steps to setting one up.

In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.

Watch the video and reach out to us if you have any inquiries.

seoexperts360
Phone: +13036301380
Url:
720 S Colorado Blvd Tower 1120, Denver, CO 80246, United States
denver, CO 80246

Your 2017 Marketing Planning and Budget Strategy – Piecing It All Together

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In this final video in this series, Granison Shines – CMO of Direct Business Marketing, summarizes the past 5 videos on how you should go about your marketing budget and strategy for 2017.

Take a look at the video and let us know if you have any questions.  Be sure to take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

seoexperts360
Phone: +13036301380
Url:
720 S Colorado Blvd Tower 1120, Denver, CO 80246, United States
denver, CO 80246

Your 2017 Marketing Planning and Budget Strategy – Campaign Identification

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One aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch.  Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need.  Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.

In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Where To Market

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When you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture.  This will help you lay the proper path for marketing success.

Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget.  I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here.  Especially, if you’re running a large marketing campaign.

In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Budget Allocation

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To further discuss the budget aspect of your marketing campaign, business owners are asking themselves, “How much should we allocate to our marketing budget?”  Since many have experienced their marketing dollars not returning the investment they wanted or expected, the topic of a business’ marketing budget has become taboo. However, if you’re in business and your marketing, you’re going to have this conversation – period!

In this video, Granison Shines – CMO of Direct Business Marketing, discusses the question of marketing budget allocation and how to make sure you’re not taken to the cleaners.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy

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I’d say that the marketing budget is one of the most important and least attractive components of your marketing campaign(s) that most business owners do not want to discuss. It can be scary at times, especially when you’re a small business and your operating on limited funds, but you want the best bang for your buck.
So, the question becomes, “how much should I allocate to the marketing budget?”
In this video, Granison Shines – CMO of Direct Business Marketing, discusses this question and more on how you should think about your marketing from a budgetary perspective.
If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler. There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy

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Marketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results.  Every year businesses toil over what and how their marketing plan should look like.  Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.

In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction.  Using DBM’s marketing process – Generate, Capture, Store, and Nurture.

Be sure to schedule your FREE consultation with Granison here – https://directbusinessmarketing.com/scheduler .

Marketing Consulting and Processes For Business Success

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What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss why a marketing process put in place is a good thing for your business. Here at Direct Business Marketing, we adhere to the Generate, Capture, Store, and Nurture, process which is “THE” marketing process for every industry. Think about it, every marketing campaign has to generate leads, capture those leads, store those leads, and nurture those leads to the sale of your product or service.

What a process does is allow you to execute tasks in a systematic way. Meaning, it allows you and those in your business to be productive, efficient, and profitable. Marketing plans work out great when there is a process in place that allows the business to be flexible and streamlined at the same time.

Watch the video to find out more…

5 Things to Look for When Hiring a Marketing Consultant

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This month, we’re going to introduce our Marketing Consulting Series.  Marketing consulting is one of Direct Business Marketing’s forte when it comes to services offered to our clients.  We firmly believe that at some point in your business, all need an outside eye focused on the marketing campaign, even to give it a complete once-over.  Why?  Because if the marketing consultant is worth his/her salt, then they can definitely see the potential holes in your campaign that can save and make you a lot of money.

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss what you should look for when hiring a marketing consultant.   There are quite a few intangibles that far surpasses the knowledge and insight of the consultant.  In fact, one should consider what we discuss in this video as the leading determining factor of the hiring process.

Watch the video to find out more…