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Inbound Marketing Series – How to Use Social Media As Part of Your Inbound Marketing Strategy

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Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Ok – so in this video, the boys and I talk about using social media to further your inbound marketing plan. You can also check Fanexplosion.de website.  In all efforts of being straight to the point and not beating around the bush, I’m going to give you one of the best marketing ideas to get free social media traffic to your website so you can educate them and grow your list at the same time.

Now I do want to add one caveat! Please, please, make sure that your content is entertaining to some degree. Meaning, if it remotely has an entertainment value to it, people will pay attention longer. Hey, we all want to be entertained, right? Anywho, here’s the scoop!

First, create a video or an image post. I personally like video. Remember, if it’s remotely entertaining, it can really get some attention.

Second, when writing the content, only tease the information on which you are speaking. On the social media medium, you only want to whet the appetite so you can send them to the landing page that has more content, or the full range of content.

Third, add a “jump URL” to the actual landing page. This is what I was alluding to in the second point. Here you want them to view the full extent of the content, as well as, get nosy and start snooping around looking at other stuff you have to offer on your website. Believe it or not, if you content is good, they’re going to check out other posts you’ve put up about the subject matter.

Forth, make sure you have a call-to-action (CTA) on “that” landing page somewhere. Take the opportunity to get them to opt-in for some soft or hard offer they can get right away. This way, it’s a win-win for both of your; they get something they want, you offer, and you get something you want, their name and email at the very least.

“Fif” (I know it’s “fifth), and this should go without saying but I’m going to say it anyway, make sure you have a CRM to manage the contacts in the list you’re building. There – I said it!!!

Well, here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy the rest of your day!!!

Inbound Marketing Series – Why This Is A Good Marketing Strategy For Small Businesses

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Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Typically, the top brass at Direct Business Marketing enjoys making videos and sharing those videos on their company’s blog, as well as, social media. It’s been proven to get the best results for them as part of their content marketing strategy. However, this may not be entirely true for you depending on how your audience likes to receive their information.

Other content marketing pieces for a complete inbound marketing strategy include the use of longer video formats such as webinars. About once a quarter, the team will schedule a webinar that is typically 45 to 60 minutes. This allows the team to expound on a subject for a longer duration, therefore, delivering even more juicy content.

There’re a lot of buzz going on right now in the area of inbound marketing. And if you’ve had your ear to the ground, you’d find that inbound marketing, or even content-driven marketing, can do wonders for any small business. The big hang-up most small businesses are having is what to write about on a continual basis.

In this video, Andrew, Dustin, and Granison discuss some of the top-level particulars of inbound marketing. Information like:

  1. The definition of inbound marketing
  2. What’s the first things businesses should do after determining this is the marketing strategy they’d like to deploy
  3. How to discover if Inbound Marketing is for you
  4. And other facts…

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Website Health Check – Are You Mobile-Geddon Ready?

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armageddonSomething happened on Tuesday, April 21st that you should be aware of….MOBILE-GEDDON!!!

I know it sounds a little corny—but that’s what the Google insiders are calling it. Mobile-Geddon is simple a major update by Google to change its search algorithm that changed the order in which websites are ranked when users search for something from their phone.

Google’s search algorithm will now favor mobile friendly websites. So, things like large text, links that are easy to click on, and pages that resize automatically to fit whatever screen they’re being viewed on are all factors in how high your website will rank. If your website isn’t mobile friendly, it will be demoted.

The drive behind this change is obviously. Sixty percent (60%) of online traffic now comes from mobile devices and Google’s intention has always been to give the user a positive experience when searching.

The update was announced in February to give webmasters a chance to make any necessary changes. Fortunately, if your website was built by Direct Business Marketing, you shouldn’t have anything to worry about.

The big concern with this change is the effect on small businesses, and since we work exclusively with small businesses, we’re passing that information on to you.
To check on the mobile-friendly nature of your website, we suggest you jump on Google’s mobile-friendly test site. You’ll find it here…

https://www.google.com/webmasters/tools/mobile-friendly/

If you should find that you website isn’t mobile-friendly, give us a call immediately or email Granison at [email protected].  We can help with that.

 

 

Does Your Marketing Connect With The Senses And Emotions Of Your Customer?

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Hello everyone Granison Shines, CMO with Direct Business Marketing, talking with your today about the ten appeals of copywriting. I use this blog to help clients and small business owners reassess their marketing strategy and find ways to improve their overall strategy. Please take a minute to download the free marketing assessment tool from the Direct Business Marketing website to get started today on growing your business through smarter, more efficient marketing.

When talking about marketing and how we connect with people, whether past, present, or future, there are always ten ways to catch their eye. This is information that will be on the frontline of all your major marketing including how you structure the words used. This starts with the physical aspect of marketing, what I like to call the third dimension, and includes all five senses that we possess. You want to give a visual perspective, just like a graphic novelist would, that evokes the smell, taste, touch, sight, and hearing of your customer. For example, if you are running a restaurant you would want to demonstrate the smells or tastes of your food through your marketing. It is also important to connect with the fourth dimension of marketing that involves your mind, will, emotion, and intellect. These characteristics will speak to a customers decision making, their dreams and goals, and their emotional reaction. Making sure your marketing is including the third and fourth dimension will help connect with current and future customers in a way that has a lasting affect.

If you have questions about copywriting or your current marketing strategies please give me a call or e-mail me anytime. Also make sure to download our free marketing assessment tool to gain a fresh perspective on your marketing strategy. Thank you for your time and I look forward to hearing from you in the future.

Copywriting – Things To Consider Before You Start Writing

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Today we’re going to continue our conversation on copywriting, the aspect of words of your frontline marketing materials or direct response marketing materials. When we talk about the words on your marketing materials, it can make all the difference in the response and even the sales that you get from your marketing. In light of that, we’ll talk about the person you have in mind when writing your marketing materials.

The person that I want to talk about is who you are writing to. What the copywriter does is put an exact person in their mind before writing the marketing materials. So, first of all, get this person as a picture in your head. Some things to think about are the demographics and psychographics of this particular person. Next, put yourself in this person’s shoes. This is the very important part because you want them to wonder what’s in it for them. What is their emotional state and what do they know about your product or service?

To recap, consider who you are writing to, their demographics, hobbies, likes and dislikes, and put yourself in that person’s shoes. Lastly, what’s in it for them? This is all they really care about and think about their emotional state because they are going to buy out of emotion. Also, what do they already know about your product or service. If you think about these things before beginning the copywriting for your marketing materials you will see a better response and in return better sales.

Go to our website, https://directbusinessmarketing.com/MA and download our free marketing assessment to help you formulate a better marketing campaign. Also feel free to call me or email me to learn more about our marketing assessment or what else Direct Business Marketing can do to help you with your business’s marketing campaign.

A Successful Marketing Strategy Starts With The Proper Mediums For Your Target Audience

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies such as interior signage and the like. If you have questions or are just getting started make sure to download our free marketing assessment tool or contact me directly to get started.

So today we are talking about the all important mediums that are used when writing your marketing materials. One good aspect of a copywriter is that they are going to choose the biggest medium, or masterpiece, that the copy is going to be written on. While there are several different mediums, whether online or paper, it is important to tackle your largest medium first. This will likely be your website and given the growth in online marketing it can make a huge difference. Before starting, make sure to use an effective Marketing Productivity method. By started with our biggest medium we can also use bits and pieces of this overall piece to help tie in our other copy and marketing materials. There are numerous forms of medium out there with the three most common being traditional media, field marketing, and on-line.

There are hundreds of different mediums to choose from, but starting with the basics is your best bet. When selecting your medium, you should be answering the question of how you are going to gain your target audience. Remember that all forms of medium will intersect with each other, whether print or online, and should have a common goal. I generally use a maximum of five different mediums for a particular marketing campaign in order to keep things focused. This will also help you keep your message pointed to your particular target audience, integrating methods such as custom signs where appropriate.

For more information please download the free marketing assessment off the direct business marketing website. If you have questions please give me a call or e-mail me today. Thanks for your time and I look forward to hearing from you soon.

Capture The Global Perspective Before You Put Together Your Call To Action

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Hello everyone Granison Shines here, chief marketing officer at Direct Business Marketing talking with you today about the copywriting. This blog is part of a series on copywriting so make sure to check out my previous blog as well in order to get the entire message. Understanding what copywriting is and how to execute it correctly can make a huge impact in the succcess of your marketing strategy.

In this blog we will be discussing the call to action that is brought on through copywriting. Every single piece of marketing that you put out should involve some kind of call to action. This is very important to remember in order to develop and improve a successful marketing strategy. You want a specific action to be performed from your marketing and this should be mentioned or clearly spelled out at the beginning and end. This call to action should tell the viewer what to do next and also what they will receive by following your steps. This can be as simple as a free download of your product or entry to a seminar you are hosting but it needs to be made clear to every person that views it. When developing your marketing strategy make sure your offer is prepared and easily accessibly so that way there is no disconnect or confusion when a view follows through. By having this call to action in place you can better assess the results of your marketing campaign in order to make improvements in the future. This is also a great way to get returning clients or viewers to develop a habit of following through on your offers every time.

Once again make sure to view the entire series put together on copywriting in order to better plan your next marketing strategy including a call to action. My call to action for you is to download our free marketing assessment planning document and questionare to learn where your marketing shortcomings may exist. Thank you for your time today and I look forward to hearing from you soon at Direct Business Marketing.

Want To Get A Physical Document Into Consumer’s Hands? Add Offline Marketing Into Your Marketing Process

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As a marketing manager for a small business have you considered adding offline strategies into your marketing process? Although many marketing processes are internet-based these days, by adding an offline marketing process into your business’s campaign, it can help you get a physical document into consumer’s hands and help your brand get recognized. There are many different types of offline marketing avenues that you can choose to pursue; as a marketing manager, it’s important to know which ones will best fit the needs of both your business and your target market.

Some of the more popular documents that small business marketing managers choose for their marketing campaigns are postcards, a digital business card, flyers and brochures. These are just a few of the ways to put a physical document into the hands of the public and get them to either check your business out in person, or online if you have a website.

If you need a marketing firm to help you design, produce and print these offline documents, Direct Business Marketing can do that for you. Not only do they offer the previously mentioned offline services, they also can create letterheads, door hangers, envelopes and banners for your business. They have an in-house print shop that will create your documents for you while keeping them aligned with your online marketing processes.

One last thing to keep in mind is that offline documents, such as business cards or brochures, can be a good tool to have when meeting with your customers face-to-face; you want to leave a lasting impression on them and provide them with a high-quality document is the way to do that.

If you’ve spoken with other marketing managers in your industry, they’ll tell you that DBM is the company to go to for your printing services. We can help you update your marketing processes, reach out to more customers and make your job as a marketing manager much easier with our offline marketing services. Contact Direct Business Marketing today to learn more about how we can provide you with marketing process solutions for your marketing manager duties.

Have You Tried To Use SEO And Didn’t See Results? Work With DBM And You’ll See The Results You Desire

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Have you tried to use SEO and didn’t really see any results? Do you want to learn how to use SEO successfully and implement it into your business’s marketing process? If either of these situations applies to you, Direct Business Marketing has an SEO service to help you and your marketing process.

If you want optimize your website for search engines, it’s first important that you understand the different ways to actually use SEO. The first technique is call on-page SEO and consists of actually placing keywords, video, title tags and relevant content on your website. When a consumer types any of the words or phrases you have on your website into a search engine, your website shows up in the results. The other technique for using SEO is off-page SEO. This technique mainly uses backlinks on such things as press releases or blogs that directs the customer to your website.

One thing that you should know about working with DBM as mentioned and published on Mac J Web is that they will create large amounts of SEO items for your website, and show you how to use them correctly in order to get the best results. The strategies and techniques that we use are white hat, meaning they follow all of the terms and conditions outlined by the search engines. This ensures that your website won’t get banned or blocked, eliminating the purpose of learning how to SEO altogether.

We have a variety of different SEO packages to fit the needs of your business; it typically takes about a month to see the results from your SEO campaign, so it’s important to be patient. You will see results as long as you stick to the SEO practices that we’ve taught you about. For more information on how DBM can help you increase traffic to your website and improve your business’s visibility, contact Direct Business Marketing today to learn how to successfully use SEO as part of your marketing process. Marketing is a crucial part of any company and growth can only be determined by your reach and, you will be able to understand the right way to target your customers and market.

Are You A Marketing Manager Looking To Implement A Website Into Your Marketing Process?

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Are you a small business owner or marketing manager for a small business that’s looking to launch your online presence with a website? A website can do a number of things for your small business, such as help you reach customers around the world to market your products and services. It’s a very good strategy to implement into your marketing process to help grow your business. If you’re seeking guidance from business experts, don’t hesitate to tap into valuable resources available to you.

As a marketing manager, the important thing when creating your website is to encourage consumers to take a certain action, such as purchase a product or sign up for a newsletter. Direct Business Marketing can help you with this by helping you plan and develop a website that will get consumers to take that action and keep them coming back. We’ll build it with sound SEO techniques and provide you the capability to update the content of your website on a regular basis as well as add any video, text or images that you desire. One thing you won’t have to worry about as a marketing manager is manually tracking the results. We build in real-time reporting capabilities so you are always up-to-date on how your website is performing. As the marketing manager for your business, we constantly work with you to make sure that your business’s goals are being met.

Not only will we help you implement your website into your marketing process, we’ll also offer you our Marketing Truths to help you keep your campaign as successful as possible as well as weekly webinars discussing various aspects of marketing. Other marketing managers and their small businesses have really benefitted from our Marketing Truths and our weekly webinars and we’d like to encourage you to do the same. For further information on how working with DBM on your building your business’s website can make your marketing manager duties much easy, explore our website at https://directbusinessmarketing.com.

Our Variety Of Services Can Make Your Job As A Marketing Manager Easier

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If you’re the marketing manager for a small or medium sized business, we’d like to tell you about some of the services that we have to provide you at Direct Business Marketing to help you streamline your marketing process and energize your business’s marketing campaign. Being a marketing manager is, at times, no easy task. Competition is fierce these days, especially among small businesses; that’s why DBM is here to help you. We want to make your job as a marketing manager as stress-free as possible with our technologically advanced services and reporting capabilities.

One of the services that we provide to help you generate traffic to your website is Search Engine Optimization. By using SEO, such as keywords, title tags, relevant content and video content, on your website it can improve the rankings that your website gets in search engines and improves your visibility. The SEO techniques that we employ are white hat, meaning they follow the guidelines outlined by search engines; we strive to get the best results possible for your marketing process.

Another service that we can add to your website is mobile optimization. When we mobile optimize your website, it caters to those consumers using a mobile device to view your page. With some marketing firms, you have to have two different websites, but not with DBM. We build a special code into your URL that automatically detects what kind of device the consumer is using and sends them to the correct website. If you’re thinking about this option, it’s important as a marketing manager that you know that over half of all local searches begin on a mobile device of some type. Wouldn’t this be a great way to energize your marketing campaign and reach out to new customers?

At DBM we’re here to help you all marketing managers by providing them with sound marketing processes to help them grow their businesses. Please contact us today for further information on how we can help make your job as a marketing manager easier.

Starting A New Business? DBM Can Provide You With A Marketing Manager To Get Off On The Right Foot

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Are you starting a new business and you’re not sure what types of strategies you should implement into your marketing process to get a good start? If you fall into this category, be reassured that there is a marketing firm waiting to help you and that’s Direct Business Marketing. If you’re unsure of what services are available to you and what avenues might be best for the longevity of your business, you can always consult with one of the experienced marketing managers at DBM. They’ll tell you what services we have to offer your marketing process as well as walk you through our marketing assessment to help you determine which strategies are the best for your business and customer type.

One of the services that you may be interested with DBM is our Chief Marketing Officer (CMO) services, especially if you’ve just started out and want to focus on growing your business. When you use our CMO services, DBM basically provides you with your own marketing manager for your business and marketing campaign. The only involvement that you really need to have in our marketing manager services is at the beginning when we plan and strategize what’s best for your business. After that, our marketing managers will implement the campaigns that you have previously discussed and touch base with you on a regular basis so you always know how well your marketing campaigns are going.

Getting all the help that you need is important when you’re starting a new business and Direct Business Marketing wants to make sure that you get off on the right foot. By using our marketing managers to help you out, it provides you with a solid marketing campaign to get your brand awareness out there, yet you still have the time to focus on other things, like growing your business. If you would like more information on getting a successful start to your business and letting DBM’s marketing managers help you with that, please contact us today or explore our website for more information.

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