Unique Selling Proposition (USP)

Unique Selling Proposition (USP)

Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now?  Why should I choose your business, your product, or your service vs. any other competitive option available to me?”

To assist in constructing you USP we have created this “fill in the blank” formula.

For example:

Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads.  We create and execute a marketing plans that is customized for each client to increase our client’s sales.

USP Formula: (copy below and fill out)


__________________ is a __________________ for

Name of company                          expertise

________________ who want to _______________

whoever you serve                                     do what?


__________________    ____________________

Name of company                      the verb of the process

to or for  ________________________________

for what purpose / in order to do what


Need assistance with our USP?  Get on my calendar and I’d be more than happy to help.

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