Unique Selling Proposition (USP)
Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now? Why should I choose your business, your product, or your service vs. any other competitive option available to me?”
To assist in constructing you USP we have created this “fill in the blank” formula.
Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads. We create and execute a marketing plans that is customized for each client to increase our client’s sales.
USP Formula: (copy below and fill out)
__________________ is a __________________ for
Name of company expertise
________________ who want to _______________
whoever you serve do what?
Name of company the verb of the process
to or for ________________________________
for what purpose / in order to do what
Need assistance with our USP? Get on my calendar and I’d be more than happy to help.