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Website Health Check – Are You Mobile-Geddon Ready?

armageddonSomething happened on Tuesday, April 21st that you should be aware of….MOBILE-GEDDON!!!

I know it sounds a little corny—but that’s what the Google insiders are calling it. Mobile-Geddon is simple a major update by Google to change its search algorithm that changed the order in which websites are ranked when users search for something from their phone.

Google’s search algorithm will now favor mobile friendly websites. So, things like large text, links that are easy to click on, and pages that resize automatically to fit whatever screen they’re being viewed on are all factors in how high your website will rank. If your website isn’t mobile friendly, it will be demoted.

The drive behind this change is obviously. Sixty percent (60%) of online traffic now comes from mobile devices and Google’s intention has always been to give the user a positive experience when searching.

The update was announced in February to give webmasters a chance to make any necessary changes. Fortunately, if your website was built by Direct Business Marketing, you shouldn’t have anything to worry about.

The big concern with this change is the effect on small businesses, and since we work exclusively with small businesses, we’re passing that information on to you.
To check on the mobile-friendly nature of your website, we suggest you jump on Google’s mobile-friendly test site. You’ll find it here…

https://www.google.com/webmasters/tools/mobile-friendly/

If you should find that you website isn’t mobile-friendly, give us a call immediately or email Granison at [email protected].  We can help with that.

 

 

Need More Traffic To Your Website? Try Video SEO

Do you already utilize SEO as part of your business’s marketing process, but are looking for further ways to generate more traffic to your website and improve your search result rankings? If so, you can always consider using video content on your website in order to take advantage of video SEO. Recently, it seems that search engines, such as Google, have been giving websites that use video SEO better result rankings than websites that don’t. If you know anything at all about the success of YouTube, over 100 million videos are streamed everyday on their website; more consumers every day are choosing to watch videos rather than read text. In fact, in a recent study it was shown that when a website uses video SEO as part of their marketing process, they are 53 times more likely to get their website listed on the first page of search results over those websites that don’t use video SEO. This seems like something you should consider for your marketing process, isn’t it?

There are a few tips and suggestions we can offer you to take advantage of the benefits of SEO. First, if you’re hesitant to get in front of a camera and record yourself, there are other ways that you can reap the benefits of video SEO. Search engines also consider animated graphics or PowerPoint presentations as video as well, so rather than showing a video of yourself, you can always create something instead. One thing to keep in mind, however, is that if you do record yourself, it can garner you more bonus points with consumers in that it builds on the relationship you have with them because they can physically see you, your body language and facial expressions.

If you’re looking to generate more traffic to your website and would like to get the best search engine rankings possible, we highly recommend that you add video SEO into your marketing process. The results you could see to your business will astound you.

What Is SEO And How Can I Implement It Into My Marketing Process?

Do you want to improve the marketing processes of your business and generate more traffic to your website by learning how to use SEO, but you’re not really even sure what SEO is? If this is the case, we’re here today to help you with all of that.

First of all, SEO, or Search Engine Optimization, is the process of improving a website’s organic search result ranking by completing certain tasks. It is common sense that the better search engine results a website receives, and the more frequently it shows up in search results, the more traffic is generated to the website. Many small business owners have learned how to use SEO for exactly this purpose because when more a website receives more traffic, it typically receives more leads and more sales.

Now, let’s talk about how you can successfully use SEO on your business’s website. There are a few different techniques to take advantage of, one of them being on-page SEO techniques. On-page SEO includes using meta tags, keywords, relevant content and title tags on that particular website. When a search phrase or keyword is entered into a search engine by the consumer and it matches a keyword on your website, your link is shown in the search engine’s results. Another technique to use when implementing SEO into your marketing process is off-page SEO. This involves backlinking, which places your website link on a different site and directs customers to your actual site. Lastly, you can also use video on your website to take full advantage of how to use SEO. Some websites, such as Google, have been placing websites with video content at the top of their search results lists to appeal to those consumers that would prefer watching video over reading text.

Search engines are forever changing the algorithms they use to determine search results; however you can ensure that your website will receive the best results possible by implementing all of the previously mentioned SEO techniques into your marketing process.

Need More Traffic To Your Website? Learn How To Use SEO

As a small business owner have you been reviewing your marketing process and you’ve noticed you need to draw more traffic to your business website? There may be a number of different reasons why your website isn’t receiving the traffic and generating the leads that you hoped it would, but one of the most common reasons as to why it’s not getting a decent amount of traffic is because it may be getting a poor search engine result ranking. As a small business owner, when you developed and implemented your marketing process, you may have never realized that search engine rankings would be such an important thing to your business, but we’re here today to tell you that they are. There’s no need to worry, though, because we have a solution for you: Search Engine Optimization, also known as SEO in the marketing world.

What exactly is SEO and how do you use SEO to generate more traffic to your business’s website? It’s quite easy, actually. You can use SEO on your website by placing keywords, meta tags, title tags and relevant content on it; when a consumer enters certain search phrases into a search engine, such as Google, if one of those keywords or phrases is located on your website, the search engine will recognize it and place it in their results list. The more keywords and relevant content you have on your sight, the higher the rankings you’ll receive within search engine results.

When you use SEO for your business’s website and implement its use into your marketing process, it can have tremendous results for your business. We highly recommend working with a company that is experienced with how to use SEOs and knows the various techniques and strategies to make using them as successful as possible. If you decide to use SEO for your website, the next time you review your marketing processes, we guarantee you’ll notice a positive difference.

Use Video SEO To Improve Your Organic Search Result Rankings

You may have already learned how to use search engine optimization for your small business website by using keywords, meta tags and content, but there is another strategy that you can use to meet your marketing objectives and generate more traffic to your website and that’s by using video SEO. If you’re familiar with SEO, than you should already know that video SEO is as it sounds; you use video on your business website to improve its search result rankings.

There are a few different types of video SEO techniques that you can use as search engines accept different forms of video and can’t actually tell what the content of your video is. Many search engines, like Google, consider PowerPoint presentations and animated graphics, among other things as video content so even if you don’t want to post a video of yourself or your product online, you can consider these alternatives to take advantage of video SEO and the benefits it can offer your business and its marketing objectives.

If you are hesitant to utilize video SEO you should also know that many websites that now use video content receive first page rankings when, prior to using video SEO, they did not. It’s important to keep in mind, as previously mentioned, that search engines can’t actually tell what the content of your video is, so when titling your video use keywords and phrases that are applicable to what your customers may be searching for in regards to your product. Some marketing firms even suggest uploading your video multiple times with different titles to make the most of video SEO.

If you are interested in a simple and easy way to improve the search engine rankings of your website and in turn generate more traffic to it to help you meet your marketing objectives, consider using video SEO to do all of these things.

Small Business Owners Should Know How To Use SEO

One of the most commonly asked questions of new small business owners is, “How do I use SEO to improve my search engine rankings and generate more traffic to my website?” This is, in fact, a very good question because the success of your business could depend a lot on where your website is showing up in search rankings. Most small business owners that have an online marketing campaign have similar marketing objectives, one of them being to generate more traffic to their website to widen their customer base and increase sales. When you learn how to use SEO, these marketing objectives can easily be met.

So, how do you use SEO? First of all, it’s important to know that a search engine, such as Google, is constantly changing their search algorithms, but when you use SEO, you should always take into consideration what keywords, phrases or titles your consumer may actually be searching for. When you place these keyword items on your website and have content that directly uses these phrases, it improves the chances of your website being placed higher up in a search engine’s results list.

There are other ways to use SEO as well. One of the more common ways is by using video on your website. Recently, Google and other search engines have been promoting websites that contain video to the top of their results list. It could be because people enjoy watching video over reading text, however if you’re interested in taking full advantage of how to SEO, you might want to consider putting video or animated content on your business’s website.

The bottom line is that if you correctly learn how to use SEO, the benefits to your business could be phenomenal. If you keep your marketing objectives in mind and are striving to meet them, using SEO for your website is the best choice you can make for your business.

Using Video SEO Is A Marketing Strategy That Will Continue To Provide Results

If you have already started using a video SEO campaign to move your website up in search engine rankings and to help you meet some of your marketing objectives then you have made a fantastic decision for your company. It is projected that the benefits and advantages of a video SEO campaign will stick around for quite some time because the popularity of video, and YouTube, is a fairly new trend. The competition may become fiercer to achieve first page search rankings, but the total number of websites on the internet still greatly outweighs those that contain video and because of this there’s still the possibility to take advantage of a video SEO campaign.

There are a few important things to know when trying to stay competitive with your video SEO campaign and if you stick to these tips, you may have the advantage over other business’s and their video SEO campaigns. First, remember that video SEO caters more towards long tail search terms. If you use a longer search term it’s likely to do better with Google’s algorithms. Another tip is to upload the video multiple times with different titles. Google doesn’t actually know the content of the video, so whatever you put in the title is what it is going to pull off of. One other suggestion to obtain a higher ranking is to have the title of your video match the title tag of your page because, again, Google bases their results off of the title of the video.

Using a video SEO campaign and applying it to your marketing objectives can help you gain more leads, traffic and sales to your website. It’s a marketing strategy that can provide you with great success for your business and will continue to provide results for the foreseeable future.

Using Video SEO On Your Website Makes You An Equal Player Vs. Other Websites

Have you considered using video on your website but aren’t sure if it’s going to help you meet your marketing objectives and bring in more traffic? You should know that posting video on your website can be one of the best things you can do to improve your marketing campaign and meet your business’s marketing objectives. When you post video to your website, it helps you take advantage of a marketing technique known as video SEO. SEO, or search engine optimization, is the process of improving your ranking in a search engine’s organic, or unpaid, results list. SEO is one of the most well-known types of marketing techniques to get your website the best rankings possible, increase traffic to your website and promote brand awareness. Lately, video SEO has also taken off as a great way to improve your rankings. Video SEO is simply using video on your website to improve your search engine rankings. Lately, Google and other popular search results have been placing those websites with video higher in their rankings than they previously were when they didn’t have video. One research company reported that when you use video SEO for your website, you’re 53 times more likely to receive a natural first page ranking than if you didn’t have video on your website. Do you need any more convincing to use video SEO for your business? If so, here are a few more items to convince you that video SEO can help you achieve more of your marketing objectives.

Using video SEO can help you target long tail searches; it’s also possible to submit your video several times with a new title each times to meet all potential search terms. Also, if you’re only using regular SEO techniques, Google takes different things into consideration such as the age of your website, number of pages and number of links. None of these things important when you use video SEO. So, if your business’s website is old or new, large or small, it has as good of a chance to receive a high ranking as every other website out there.

Using Video SEO To Increase Traffic To Your Website

You may already be using an SEO add-on for your business’s website but are still looking for additional ways to meet your marketing objectives and get more traffic to your website, you may want to consider adding video to your website to boost your search rankings even more. This technique is known as video SEO and can be very effective in getting your website even better search engine results than just a regular SEO campaign. You may be wondering why video SEO would have such better results than a regular SEO campaign and that’s a good question.

As of late, it’s seemed that Google and other popular search engines are giving their top ranking search results to websites that have video on them. These search engines are forever changing the algorithms that they use to search and index websites, but lately they seem to be catering to those that have video content on them. Video SEO can be used in conjunction with your regular SEO campaign to better meet your business’s marketing objectives. In the past few years, video trends on the internet have taken off. YouTube is one of the most popular websites in the entire world and it’s a marketing scheme that many business owners are taking advantage of to promote their brand awareness. Video is a new and exciting way to reach out to your customers on a more personal level; if you’re looking to expand your customer base, it shows the potential client exactly who you are and lets them see that you’re a person they can trust because you know what you’re talking about with regards to your products.

Taking advantage of video SEO is something that you should really consider for your business; some websites that would have never even received a first page ranking among search results were getting them after using video SEO to marketing their website. Using video SEO in conjunction with your regular SEO campaign is a good way to increase the traffic to your website, generate leads and sales and help meet the marketing objectives of your business.

What Type Of SEO Services Does DBM Offer And How Can I Use Them To Meet My Marketing Objectives?

You may have heard of Direct Business Marketing’s (DBM) Search Engine Optimization services and are interested in finding out more to help your business meet its marketing goals and objectives. Here are a few things that we can tell you about the SEO services that DBM provides for their clients. Before we get started though, let’s talk quickly about what SEO is and how to use SEO.

Basically using Search Engine Optimization is a technique that uses keywords, meta tags, title tags and content as well as backlinks to move a website up in a search engine’s results list. It’s a very common technique used by many small businesses to ensure the best search engine rankings.

If you choose to work with DBM and their SEO services, you should know that they only use white hat techniques; these are practices that follow the guidelines and rules of a search engine. Using other techniques, known as black hat, could potentially get your website banned and blocked from a search engine.

DBM also has three different SEO packages to offer their customers based on their business needs. Each package offers a different number of targeted keywords to use on their website, however the quality of service that you receive from DBM doesn’t change. No matter which SEO package you choose, they’ll show you how to use SEO and how it can increase the rankings of your website. It’s important that you know that DBM can’t guarantee a first page result every time a search matches one of your keywords; it’s impossible due to the fact that Google and other search engines are constantly changing their algorithms. Don’t let this discourage you from choosing an SEO service as one of your marketing objectives. You can expect to see results from your SEO campaign within a month or two.

It’s important to that your business’s website meets the marketing objectives of your company and by choosing one of DBM’s SEO services you can do just that.

Take Advantage Of The Many Benefits Of The SoS Marketing System And Market Your Real Estate Better

You may have recently visited another real estate agent’s website to see what strategies they use to market real estate; while Google doesn’t suggest doing the exact same thing as everyone else, if they use the Short or Stay Calculator to market real estate, you may want to consider following suit. The Short or Stay Marketing System was developed by Direct Business Marketing as a way for real estate agents to generate short sale leads. It’s a tool that many agents have started using to do this, as well as market their expertise as a real estate and short sale agent, and the results from using it have been great for them.

Here are a few things that our Short or Stay Marketing System can offer to you as a real estate agent. As we have already mentioned, it can generate many new leads for you. In fact, when the SoS system is paired with a pay-per-click campaign, many realtors see multiple short sale leads within the first week. How great is that? Also, when using the SoS Marketing system it puts you in a network with some of the most successful real estate agents throughout the entire nation. By being in this network, you can learn about other innovative ways to market real estate as well as share you own ideas and tips for success. One last thing to note is that if you’re really looking to move your website up to the top of search engine results, the SoS network is ranked number one in Google searches when a consumer searches for the phrase “short sale calculator.”

Using the Short or Stay Marketing System is a great way to get your product and brand out there; you will be showcased as the expert in how to market real estate when you utilize this system and people will look to you for assistance. If you’d like more information about the Short or Stay Marketing system, or you’d like to learn more about other techniques to improve your online presence and market your real estate better, check out the marketing evaluation on our website at https://directbusinessmarketing.com/ma.

Are You Using Only Standard SEO Techniques On Your Website? Employ Video SEO To Improve Your Rankings Even More

You may already be utilizing search engine optimization (SEO) techniques you learned about from a marketing evaluation to move your business’s website up in search engine rankings by using keywords, title tags and meta tags, but there is another SEO technique that you can use to ensure even better results than what keyword phrases will give you and it’s video SEO. Video SEO is an SEO technique that has been proven to move a website up in a search engine’s results list. Many search engines, such as Google and Yahoo, have stated that they tend to feature websites with video content in their search results over those websites that don’t have any video content. In fact, if you use video SEO as one of your SEO techniques, your website is 53 times more likely to get better search engine results than if you didn’t have any video content on your website at all.

This is one of the reasons that Direct Business Marketing always encourages their clients to utilize video content in their marketing campaigns. Why wouldn’t you want to take advantage of video SEO when it’s a simple thing to do? Even if you don’t want to make a video of yourself and post it online, you can use many different types of video, such as a PowerPoint presentation or animated graphics. Video is becoming more and more popular in the marketing world because consumers would much rather watch a video about a product over reading a paragraph about it. They get their information in a much quicker way and it’s possible that they even retain that information better.

If you want to move your website up in the rankings and get more traffic to your website, you really should begin a video SEO campaign for your business today. Check out the marketing evaluation located on our website to learn more about video SEO and if this is a good fit for your business.

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