If you have already started using a video SEO campaign to move your website up in search engine rankings and to help you meet some of your marketing objectives then you have made a fantastic decision for your company. It is projected that the benefits and advantages of a video SEO campaign will stick around for quite some time because the popularity of video, and YouTube, is a fairly new trend. The competition may become fiercer to achieve first page search rankings, but the total number of websites on the internet still greatly outweighs those that contain video and because of this there’s still the possibility to take advantage of a video SEO campaign.
There are a few important things to know when trying to stay competitive with your video SEO campaign and if you stick to these tips, you may have the advantage over other business’s and their video SEO campaigns. First, remember that video SEO caters more towards long tail search terms. If you use a longer search term it’s likely to do better with Google’s algorithms. Another tip is to upload the video multiple times with different titles. Google doesn’t actually know the content of the video, so whatever you put in the title is what it is going to pull off of. One other suggestion to obtain a higher ranking is to have the title of your video match the title tag of your page because, again, Google bases their results off of the title of the video.
Using a video SEO campaign and applying it to your marketing objectives can help you gain more leads, traffic and sales to your website. It’s a marketing strategy that can provide you with great success for your business and will continue to provide results for the foreseeable future.