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Nurture Marketing Strategies – Types of Nurture Marketing Campaigns

Download our “Done-for-You!” Annual Nurture Marketing Campaign here – https://directbusinessmarketing.com/nurture/

This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

Some of the more common Nurture Campaigns are:

1.    Annual Nurture Campaigns
The objective of this campaign is to create continued awareness and foster a relationship utilizing non-sales based email and/or print mediums.

2.    New Lead Nurture Campaign
The objective of this campaign is to convert Customer’s new leads into new clients.

DBM understands that new leads are extremely important, and following up with the leads needs to happen immediately and automatically.

3.    New Client Nurture Campaign
The objective of this campaign is to assist Customer’s new clients in getting the most out of their recently purchased product/service.

4.    eMail Marketing Nurture Campaign
The objective of this nurture campaign is to cause the recipient to take action.

This campaign can be used to: reactivate clients, promote an event, new product launch, and many more.

5.    Existing Client Nurture Campaign
The objective of this campaign is to upsell Customer’s existing clients into purchasing more products/services that you currently offer.

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.

For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – https://directbusinessmarketing.com/nurture/

Enjoy the video!!

Inbound Marketing Series – 3 Most Effective Mediums You Can Start Using Today

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

In this video, the boys and I talk about which mediums we feel are the most effective.  Obviously, testing in your market is going to be the best judge of character in the long run, but in the short and immediate to spark some movement to get you off the fence, grab something to sip on, and click the play button to watch the video.

I’m sure you’ve heard of the following mediums –

  • eBooks – small, or big, electronic books that are available for immediate download from clients.
  • Online courses – whether they are email, audio, and even video (which I like the best)
  • Analytics

These are some good ones to name a few.  The only issue is, they take quite some time to generate, as well as, for Analytics at least, you have to have the proper systems in place in order for them to be effective.  But what if you’re time limited and want to kick start this Inbound Marketing in high gear.  Well,  here are 3 things that can you do RIGHT NOW in order to get the ball rollin’.

  1. SEO (Search Engine Optimization)

SEO is a good way to immediately start to target local, metro, and national clients.  For SEO Local, you’ll hear Dustin talk about setting you up with all of the appropriate online profiles.  If you have a brick and mortar business, you really should have this going for you – like now!!!  This involves getting you set up on Google+, Yelp, Merchant Circle, and several others.

  1. Value- based blogging

Blogging is one that I like that is under-rated if you ask me.  More organizations should do it on a regular basis.  This could include:

  1. Text blog
  2. Video Blog
  3. Audio Blog
  4. And the best one – A mix of all 3.

Obviously, text blogging includes words on your website / blog.  This should be done with your focused keywords in mind and use sporadically and strategically throughout your content.

Video blogging entails you, or someone, sitting in front of a video camera and shootin’ the breeze over a video.  You can also use narrative style videos also where it may just be a voice, or one of my favorites, using animation videos to deliver your message.  Either way, video is a powerful medium and should be included in your inbound marketing strategy.

Audio blogs can include your podcast or any other audio content.  Allowing your website visitors to download your mp3 right quick is a good way to get leads converted to paying clients.

Finally, eMail Marketing

eMail marketing is still a good way to go.  Especially, when you factor in the aspect that most of your target market can get to their emails from their smart phones and tables now is on point.  Every time we meet with a client, we tell them that the big target device that you have to get to now are tablets (or phablets) and smart phones.  Truth is, these little devices are married to the hands of most of the people whom they are targeting.

So there you have it, 3 mediums we feel you should start using right now to beef up your inbound marketing campaign.  Anything less, and you’d be shooting yourself in the foot and limping along to a successful marketing campaign.

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization.  Go to – https://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy!

Have You Tried To Use SEO And Didn’t See Results? Work With DBM And You’ll See The Results You Desire

Have you tried to use SEO and didn’t really see any results? Do you want to learn how to use SEO successfully and implement it into your business’s marketing process? If either of these situations applies to you, Direct Business Marketing has an SEO service to help you and your marketing process.

If you want optimize your website for search engines, it’s first important that you understand the different ways to actually use SEO. The first technique is call on-page SEO and consists of actually placing keywords, video, title tags and relevant content on your website. When a consumer types any of the words or phrases you have on your website into a search engine, your website shows up in the results. The other technique for using SEO is off-page SEO. This technique mainly uses backlinks on such things as press releases or blogs that directs the customer to your website.

One thing that you should know about working with DBM is that they will create large amounts of SEO items for your website, and show you how to use them correctly in order to get the best results. The strategies and techniques that we use are white hat, meaning they follow all of the terms and conditions outlined by the search engines. This ensures that your website won’t get banned or blocked, eliminating the purpose of learning how to SEO altogether.

We have a variety of different SEO packages to fit the needs of your business; it typically takes about a month to see the results from your SEO campaign, so it’s important to be patient. You will see results as long as you stick to the SEO practices that we’ve taught you about. For more information on how DBM can help you increase traffic to your website and improve your business’s visibility, contact Direct Business Marketing today to learn how to successfully use SEO as part of your marketing process.

Are You A Marketing Manager Looking To Implement A Website Into Your Marketing Process?

Are you a small business owner or marketing manager for a small business that’s looking to launch your online presence with a website? A website can do a number of things for your small business, such as help you reach customers around the world to market your products and services. It’s a very good strategy to implement into your marketing process to help grow your business.

As a marketing manager, the important thing when creating your website is to encourage consumers to take a certain action, such as purchase a product or sign up for a newsletter. Direct Business Marketing can help you with this by helping you plan and develop a website that will get consumers to take that action and keep them coming back. We’ll build it with sound SEO techniques and provide you the capability to update the content of your website on a regular basis as well as add any video, text or images that you desire. One thing you won’t have to worry about as a marketing manager is manually tracking the results. We build in real-time reporting capabilities so you are always up-to-date on how your website is performing. As the marketing manager for your business, we constantly work with you to make sure that your business’s goals are being met.

Not only will we help you implement your website into your marketing process, we’ll also offer you our Marketing Truths to help you keep your campaign as successful as possible as well as weekly webinars discussing various aspects of marketing. Other marketing managers and their small businesses have really benefitted from our Marketing Truths and our weekly webinars and we’d like to encourage you to do the same. For further information on how working with DBM on your building your business’s website can make your marketing manager duties much easy, explore our website at https://directbusinessmarketing.com.

Looking To Offer More Payment Options? As A Marketing Manager You Should Choose eCommerce With DBM

Is the small business you work for as a marketing manager looking to improve its online presence by providing customers with more payment options via its website? If it is and you’re interested in a little help with your marketing manager duties by adding something such as this to your marketing process, you should look into an eCommerce package with Direct Business Marketing. Gone are the days when your customers had to phone in their orders or come directly to your store to purchase your products; with DBM’s eCommerce services, it allows your business the capability to accept credit cards as payment via your website.

As a marketing manager, we understand that you have many goals and objectives that you try to meet through your marketing process and with eCommerce through DBM we can help you do that by providing your customers ease and accessibility in their online transactions with you. DBM’s eCommerce services use safe and secure payment processing so your customers never have to worry about their personal information being stolen. We also build you an SEO friendly website to generate more traffic and the best search results possible; again, helping you meet more of the objectives you have as a marketing manager.

Using eCommerce in your marketing process can be a very beneficial thing for your business and it helps you to reach out to consumers around the world. If you have more questions regarding how DBM can assist you with your marketing manager duties by helping you implementing an eCommerce campaign into your business strategy, please contact one of our experienced marketing professionals today. You can also feel free to check out our website at https://directbusinessmarketing.com. There’s an abundance of marketing tips and suggestions waiting for you there to help you be the best marketing manager you can possibly be and help you run the most successful marketing campaign possible.

Use Our Content Submission Services As A Web Solution To Boost Your Online Presence

Are you searching for a web solution that will not only provide you with current content on a regular basis but also improve your organic search results? If so, Direct Business Marketing has their Content Submission Service that you should consider adding to your marketing process. DBM’s Content Submission Service can help improve your online presence and your marketing process. So, what do you need to do to take advantage of this web solution?

In order for you to take advantage of DBM’s Content Submission Service, all you need to do is submit your content to them. We’ll explain further; you can either record a video or audio file and submit it to Direct Business Marketing. We then turn it into text that is filled with keywords and post it to your website along with the video that you created. When we do this, we add a title, tags and an SEO friendly URL in order to get it the best search engine ranking possible. We also submit it to a number of different search engines to generate the most traffic to your site possible and to get you the best results possible for your web solution.

While our Content Submission Service may not seem a viable web solution, that’s hardly the case; once more content gets submitted, your rankings will improve over time because more of your pages are being indexed by search engines.

When you use this service as a web solution for your business, it shows search engines that your website has relevant and current content, boosting your website to the top of the search engine’s rankings. You always have access to the data and statistics regarding your web solutions so you know what keywords and web pages are being viewed the most often, as well as other results from your campaign. When you add a web solution such as Content Submission to your marketing process, it allows you the time to work on other aspects of your business because Direct Business Marketing is taking care of everything for you. Contact us today for more information on how we can help your online presence through our web solutions.

How Can Marketing eCommerce Help Your Small Business?

If you’ve thought about marketing eCommerce for your small business, you may have wondered exactly what the positive impacts are. If you talk to any marketing professional, they’ll tell you that eCommerce is a trend that has really taken off in recent years. Every year for the past few years, eCommerce sales have increased by more than 10%, making it a very appealing marketing process for small business owners to tap into.

When you market eCommerce on your website, it allows you to increase the number of customers that you target because an eCommerce website can be viewed and used by consumers around the world. If a consumer isn’t interested in your business or products, this also saves you from having wasted your time, money and efforts on them. Basically, an eCommerce website helps you manage your marketing processes more effectively by helping reach only those consumers you wish to target. Lastly, when you market eCommerce on your website, it allows you to have an entire product and service catalog out there for consumers to view; you don’t have to pick and choose which products you want to showcase on your website.

If you’d like help starting an eCommerce website, or if you have an existing website that you would just like to add eCommerce to, Direct Business Marketing can provide you with the eCommerce services that you are looking for. They offer a few different comprehensive packages to meet the needs of your small business. When you work with DBM, they can provide you with an eCommerce website built with white hat SEO techniques and ensure its secured via SSL. To find out more information about the professional services that Direct Business Marketing has to offer your small business, visit their website at https://directbusinessmarketing.com or give them a call today.

eCommerce Sales Are Continually Increasing, So Why Not Add This To Your Marketing Process?

Are you looking for a way to boost sales and profit for your business by adding something new to your marketing process? If so, you should look into marketing eCommerce for your website. eCommerce gives you the ability to sell your products and services directly through your website from anywhere in the world. If you’re hesitant to start marketing eCommerce, you should know that in 2001, eCommerce sales added up to almost $195 billion; that’s a 16% increase from 2010. For 2012, eCommerce sales were projected to reach $226 billion; don’t you want your business to be part of this growing trend and take advantage of these profits?

If marketing eCommerce is something you’d like to add to your marketing process, Direct Business Marketing can help you get started by offering you their experienced, technologically advanced services. When you work with DBM, they’ll build you an eCommerce website that utilizes white hat SEO techniques to ensure that you get the best search engine rankings possible to make your site more visible and generate more traffic to it. They also use a secure payment system to provide your customers the safest transaction possible.

If you already are marketing eCommerce but would like to begin working with us, we can help you transfer your products and services to a new website that we build that’s tailored to your business’s specific needs. With us, the number of products and services that you can offer on your eCommerce website is unlimited. Many other marketing firms don’t offer this advantage but we feel you shouldn’t have to limit what you provide to consumers on your website; this only hinders the profitability of your business.

Working with Direct Business Marketing on your eCommerce campaign is something that can only boost your marketing process and benefit your business. Please contact us today or check out our website at https://directbusinessmarketing.com to find out more about how we can help you.

Make Your Products More Accessible By Using eCommerce With DBM

If you are trying to determine a new marketing process to implement that makes your website more user-friendly, you can always consider marketing eCommerce. “What is marketing eCommerce?” you may be wondering. Well, we’d like to tell you. Marketing eCommerce is the buying and selling of a product or service via the internet; it can be a very good marketing process for a small business to utilize to increase their sales.

If this sounds like something you may be interested in to boost sales and draw more people to your website, Direct Business Marketing has an eCommerce website add-on that they’d like to offer you. When you choose to implement eCommerce into your marketing process and allow DBM to help you, their service allows you to accept credit cards as payment via your website. All you need to get started is a merchant account, such as PayPal, but even if you don’t have one of those, Direct Business Marketing can help you get started with that process as well. Direct Business Marketing builds all of their eCommerce websites with sound SEO principles and a secure payment system so you can offer your customers the safest shopping experience possible.

When you choose marketing eCommerce, it increases the availability of your products, thus catering to the needs of consumers. If a consumer is browsing your site and sees that they can purchase your product or service immediately on your website without any hassle, they’re more likely to buy it then instead of thinking about it, which could cause you to lose a sale. Adding eCommerce to your marketing process is a solution that you don’t really want to ignore; when you use eCommerce it can bring you in a consistent amount of sales and repeat customers that have enjoyed the ease of purchasing through your website. Contact Direct Business Marketing today if you’d like to find out more information about their eCommerce marketing services.

DBM’s eCommerce Service Is Like No One Else’s

Do you want to provide your customers with various payment options but aren’t sure what’s available to you and your marketing process? There is one service provided by Direct Business Marketing that you can use, eCommerce. When you use eCommerce in your marketing process, it provides you the opportunity to let your customers pay via credit card on your website. An eCommerce campaign with Direct Business Marketing is unlike any other eCommerce service for a number of reasons.

First, when you choose to work with Direct Business Marketing, we build your website with white hat SEO techniques and SEO friendly URLs to ensure that you get the best search engine rankings possible. We also always use a secure payment system when building your site. With Direct Business Marketing, we also save you money by hosting your website; you don’t have to pay hundreds of dollars a year to host your own.

If you already have an existing eCommerce website, we can transfer your products to the new eCommerce website that we build for you. With us, there’s an unlimited number of products that you can upload, so there’s no need to pick between products to showcase online. We can even help you get started on your uploading or provide you with a tool to help you do so.

As with all of our services at Direct Business Marketing, our eCommerce website is designed with the capability to track results and statistics. We’ll communicate these results to you via email on a regular basis so you’re always in the loop as to how well your eCommerce website is doing. eCommerce is a great strategy to add into your marketing process to satisfy the needs of your customers. Our services our unrivaled by our competitors and we can only offer you the most technologically advanced marketing processes available today.

People Love Video So Why Not Use Video SEO As Part Of Your Marketing Process

Did you know that YouTube streams over 100 million videos every single day and 3 billion hours of video are watched each month on their site? When you see a statistic like this, it’s hard not to believe that video has really taken off as a way to reach out to the general public. With that being said, why wouldn’t you try to implement video SEO into your marketing process?

It’s apparent from the aforementioned statistics that people love watching video; when you use video on your website, it only attracts consumers more. When you use video on your website as part of your marketing process it also allows you to take advantage of video SEO. Video SEO is a marketing technique that you can use to improve your search engine rankings and generate more traffic to your website. It’s a marketing process that has proven successful for many small business owners because it can sometimes garner a first page ranking and isn’t that what everyone strives for?

If you’re interested in using video SEO, there a few things you can do along with it to ensure the best search rankings possible. First of all, use keywords in your video title and description. Search engines can’t tell what kind of content your video contains so it’s important to show this through the title and description. It’s important to really think about what types of keywords and phrases a consumer might type into a search engine to get your video to show up in the results.

Video SEO is a great way to generate more traffic, leads and sales on your business’s website. With the number of people that are now choosing to watch video instead of read text, one can assume that this trend isn’t going anywhere any time soon. Use video SEO as part of your marketing process today and you’ll see that it can help you get the results you’re looking for.

Direct Business Marketing Can Help You Implement Video SEO Into Your Marketing Process

Have you recently started a business and are looking for different strategies to use in your marketing process to generate traffic and leads on your website? If so, Direct Business Marketing is here to provide you with some easy solutions for your website. One of the most common strategies that small businesses implement into their marketing process is the use of SEO, or more specifically, video SEO.

SEO, or Search Engine Optimization, means using keywords, title tags, meta tags and content to boost your rankings within a search engine. Video SEO is pretty self-explanatory; when you use video content on your website to boost your natural search engine rankings, you’re utilizing video SEO. This is one of the most common ways to get traffic to your website because when you use video SEO it makes your site more visible.

If you still feel like you have some questions on how you can implement this into your marketing process, remember that Direct Business Marketing is here to help you with that. They offer a few different comprehensive SEO packages to help you with improving the amount of traffic that your website receives, which in turn can increase your leads and sales. When you work with Direct Business Marketing on your video SEO campaign, they can provide you with tips, suggestions and proven methods to help make your campaign as successful as possible. There are a few different ways that you can make the most of video SEO when you use it in your marketing process and Direct Business Marketing would like to share that information, and their expertise, with you. If you would like more information on how you can improve your marketing processes or how video SEO can help you grow your business, contact Direct Business Marketing or check out their website at https://directbusinessmarketing.com today.

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