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SEO Will Help Your Website Generate More Traffic, Leads And Sales

If you’re trying to get your website the very best search engine results possible, there’s a technique called Search Engine Optimization (SEO) that you need to know about. SEO is a collection of tasks that need to be completed to ensure the best outcome for your website in search engine rankings. There are a few different ways to do this, and Direct Business Marketing is an expert at all of them.

The first way to get your website to the top of a results list is to use video on your website. Video can consist of a video you made yourself, a PowerPoint presentation or other animated graphic. Some websites, such as Google, actually place websites with video at the top of the results list over those that don’t. Another way to take advantage of SEO is by using items located on your website, such as content, meta tags, keywords and title tags. When a consumer searches for these words in the search engine, it will pull your website if the phrase matches. Another way to utilize SEO is by back linking your website to another blog, presentation, news clip, etc.

If you’re not sure if using Direct Business Marketing’s SEO services is right for your business or not, read through our online marketing evaluation. Some of the questions on there to help you determine if SEO is right for you are: “Does your client type research your product online?” and “Does your client type search for answers to questions relevant to your product?” If you answer yes to either of these questions on our marketing evaluation, chances are that using SEO is a good fit for you.

The bottom line is that by using SEO for your website will generate more traffic and leads, which in turn means more sales. If this is something you’re interested in adding to your existing DBM website, give us a call. If you don’t have a website with us, we can provide a check for you to see if these important SEO items exist.

Tips And Tricks With Video SEO

If you have recently done a marketing evaluation for you company, or you’re thinking about doing one in the near future and would like to know more about how video SEO can benefit you, there are a few tips and tricks to know before you get started. One important thing to remember with video SEO is that Google accepts video footage, PowerPoint slides and screen captures and considers it to be video, so if you’re hesitant to post a video of yourself speaking about your product, there’s no need to worry about that.

Another thing to keep in mind is that you’ll have more success with video SEO if you target longer search terms rather than short ones. Being very specific with your video title can never hurt your chances of getting to the top of the search results list. Direct Business Marketing even suggests posting the same video more than once, but changing the title each time. This can help match you up with more search terms that consumers are using.

One last thing that is to the advantage of the small business owner as well as those just starting out on their websites is that with video SEO, Google doesn’t care about the size or age of the website they’re pulling the video from, unlike with traditional SEOs.

The main thing to remember when doing your marketing evaluation and employing video SEO into your business strategy is that the best thing you can do to generate consumers to your website is to have video on it. We live in a society where technology rules and is becoming more sophisticated by the day. Because video is technologically more advanced than text, video SEO will always have the advantage over traditional SEO. When doing your next marketing evaluation, make sure that you use video on your website to take advantage of the many benefits of video SEO and ensure your website gets to the top of those search results.

What Kinds Of Videos Will Google Use For Video SEO

When we talk about using video SEO as a technique to move your website to the front of a search engine’s results list, what types of videos are actually deemed acceptable by Google? As we’ve stated before, when redoing your marketing evaluation, you want to make sure that you fully understand all the right ways to use video on your website if you’re taking advantage of the many benefits of video SEO. Many small business owners wonder what types of video they have to use and are often hesitant to create a video of themselves. Although there’s no need to be apprehensive about this, and it’s worth it in the long run because you’ll be using video SEO to get more traffic to your website, there are other ways you can take advantage of video SEO without creating a video of yourself in it. Google actually accepts other video clips, slide shows and animated PowerPoint presentations as video; using these means will also get you bumped to the top of the list and help you use video SEO to market your business.

You may be wondering how and why this works. Although Google can recognize a video on a website, it doesn’t actually know what the content of the video is. It relies on the title of the video as well as other tags to decipher what your video is actually about. From this, it determines which videos are worthy of video SEO.

If you’re curious to learn more about video SEO and how it works, you can always check out the marketing evaluation that Direct Business Marketing has on their website. If can help you determine if video is a medium for you to put into play with your business’ marketing campaign, and if so, how you can utilize video SEO to optimize the number of leads being driven to your website.

Google Featuring Websites That Utilize Video; Take Advantage Of Video SEO Today!

Recently it was found that videos were more likely to receive a first page search result listing over traditional web pages. This should convince you to take advantage of video SEO by using videos as a marketing medium for your business, right? When doing a marketing evaluation for your business, it is important to know what strategies are going to get your website noticed and one of those strategies is by using Search Engine Optimization (SEO). In this case, more specifically, let’s talk about video SEO. Video SEO is a set of techniques to ensure that Google helps you out a little bit and gets you to the top of their search results list.

How does it work? Basically, Google finds your video content, indexes it and then displays it when keywords linked to your video and content are entered into their search engine by the consumer. When a term is typed in by the consumer that matches a keyword, meta tag, title tag, or anything else that is linked to your video, it places your video at the top of the search results list on Google.

As of late, Google has even been featuring websites that use video over websites that don’t. If you’re not using video on your website, now is probably the time to start and take advantage of video SEO to drive more traffic to your website. If you would like to learn other ways to employ and utilize video SEO and how it can move your website to the top of Google results and improve the success of your business, Direct Business Marketing can help you with that. They’ll provide you with a marketing evaluation tool to see if using video on your website and taking advantage of video SEO is the right path for you.

Using Video SEO To Move Your Website To The Top Of Google’s List

Are you looking for a new Search Engine Optimization technique for your webpage? Direct Business Marketing suggests using video SEO for a number of reasons. First of all, if you’re not using video as one of your marketing techniques, you should really do a marketing evaluation of your company and try to implement video into your marketing campaign. “Why?” you may be asking. It’s simple: people love to watch video and would rather simply watch a video rather than read a block of text. Using videos and video SEO as part of your marketing strategy also puts you on a more personal level with the consumer. They’ll hear your tone of voice, see your body language and facial expressions. Using video in your marketing evaluation helps the consumer come to know you and trust you. It’s for these reasons that you should do a marketing evaluation and see if using video would fit into your business model.

But what does this have to do with video SEO? When you use videos on your website, it actually moves your webpage to the top of the search engine’s results and showcases your video along with the link to your website. Is there a better way to get you noticed on Google or Yahoo and drive traffic to your site? Direct Business Marketing specializes in video SEO. We have you create a video, upload it to your website as well as YouTube. In the comments section of YouTube, we always encourage you to put your website link. By doing this, it ensures that your video (and website link) will be indexed into Google’s search engine and lets Google know your content exists.

Because of the ever changing search algorithms that Google uses for its search results, it’s impossible to know what type of text and content will get your website on the first page of their results. One thing we do know, though, is that by utilizing video on your website and employing video SEO techniques, your website and video suddenly are towards the beginning of the consumers search result list.

Am I Indexed? How to See Your Pages

Hello, my name is Andrew Houglum with Direct Business Marketing and today we are going to do a screen capture video on how to check to see if your site is indexed by Google. Google has a number of keyword codes that you can use in the search bar and it will return specific results. For example, to see how many pages are indexed, you can you click the word site and then a colon and then your domain without any www’s in front of it. So this is a domain that we have owned for a while but we haven’t really done anything with as of yet. It is Business Marketing TV.com. So as you can see there are no pages indexed for that domain. Here is another search for a domain for a client that we created. It is a free mlssearch.com. As you can see there are about 36,000 pages indexed by Google and they are all listed here. Another thing you can do with this is You can put a key word after this for example Scottsdale and see all the pages that are indexed under the Scottsdale keyword for my website. So it’s kind of a handy trick you can use in Google to check out how many pages you have indexed. So that’s it for today. Here is my contact information: 602-571-5803, and my email is [email protected] I wanted to direct you to our marketing assessment. Go directly to https://directbusinessmarketing.com/MA for marketing assessment. Download it today.

Research Your Keywords To Find Your Customer Base Online

Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time. Today I wanted to share some basic information on getting started with choosing the right search keywords for your service or product. Utilizing search engines can be a huge help to driving leads and traffic to your website if done correctly.

In order to make this successful it is important to do some research on what keywords will work best for you. This can easily be attained by using the Google keyword tool to find out how often keywords that pertain to your product or service are searched. Simply go to Google and search Google Keyword Tool. This tool can give you search results for the entire globe or just the United States and is a great research tool. When starting your research I would suggest using very common or general terms that match your product or service to get started. Once you have researched a handful of these general terms you can add locations or the names of people to your keyword to focus your research to key terms. The Google Keyword Tool will allow you to sort through all of these results and find the information you are looking for. Just by browsing around on this tool will give you a good idea of what people, whether in your town or across the globe, or most commonly searching for. It is also important to remember that Google localizes your search to where it thinks you are. So it is not always important to have your location included in the keyword in order to be successful.

Make sure you are utilizing this keyword research any time you blog or create content for your websites. For more helpful hints stop by the Direct Business Marketing website and try our Marketing Assessment tool today. Thank you for your time and feel free to contact me anytime with your marketing questions.

What Are The Advantages Of Using Social Media Marketing?

When doing a marketing evaluation on their business, many business owners often wonder why they even need a social media marketing account and what the benefits of it are. For some, especially old business owners, it’s hard to understand how powerful Facebook, Twitter and Google+ have become, but in a technologically driven world, they are the way to communicate with a large amount of people at the same time.

If you implement social media marketing into your marketing evaluation there are many advantages to having a social media account. It allows you to reach out to your clients on a daily basis and offers you, the business owner, the opportunity to learn more about your clients and their interests. When you get on a more personal level with your customer base, they’re more likely to put their trust in you and refer you to friends and family. Not only will your customers refer you by word of mouth, but their social media friends will see that they have liked your business and chances are they’ll look into your product or service and see what you have to offer. Ultimately, more leads will be generated as well as more revenue when you choose to add social media marketing to your marketing strategy.

If you use social media marketing the right way, use it effectively and create good, current content, it can do tremendous things for your business. The number of people joining Facebook, Twitter and Google+ only keeps growing, so the next time you are doing a marketing evaluation and trying to determine what’s best for your company, consider social media marketing to be an avenue that will be very much to the advantage of your business. Make sure you have all of your bases covered and you’ll love how much social media marketing helps grow your business.

What Is Social Media Marketing?

One marketing avenue that is relatively new, but becoming quite successful and popular, is social media marketing. If you have been doing a marketing evaluation and are looking for a fresh new medium to pursue, social media marketing is it. Essentially, social media marketing entails marketing by using Facebook, Twitter and Google+ to connect with clients and potential clients on a daily basis. All three of these social mediums are used by millions of people around the world each day and adding them into the marketing evaluation for your business allows you to reach potential clients that you may not have been able to connect with on other marketing avenues.

If you use social media marketing effectively, it can help your business tremendously. For example, if you create a Facebook page for your business and get a certain number of people to like your page, each time one of those people comments or likes something that you have posted on your business page will be seen by friends of those people. This in turn brings in more fans of your Facebook page, builds your customer list and grows your network of qualified leads. If you put your logo on your Facebook page, people will come to recognize it when they see it in other places and raise brand awareness for your product.

The next time you do a marketing evaluation for your business, make sure you see if social media marketing is a good fit for your business. The benefits of using social media marketing can be extremely powerful for your company if you use it the correct way. If you’re new to social media or don’t understand how it works, just know this: by leveraging your social media presence new sources of revenue will be generated for your business.

What Is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO) and how do you use it in regards to your business website? This is a very common question among business owners that are just delving into internet marketing. Typically, these business owners have done a marketing evaluation and determined that they need another avenue to pursue. With online marketing being the most popular in this technical age, it’s the obvious choice, but there are some important things to know before just creating a website and sticking it online.

If you’re going to take the time to do a marketing evaluation and create a website for your business, it’s important to know all of the ways that you can ensure the success of your website. One of these ways is through SEO. Essentially, SEO is used to improve the visibility of a website in search engine, such as Google or Yahoo, results. When a website appears at the top of the search results list, it generally receives more traffic to it than those that are listed towards the end of the search results.

When starting out with your business website, knowing how to use SEO is perhaps the most important thing to put into play in order to get you started successfully. When you know how to use SEO and generate more traffic to your website, obviously this will lead to prospects actually becoming customers. There are a few different types of SEOs that you can utilize when building your website, so make sure that you do your research while doing your marketing evaluation to ensure that you get your website right from the very start. Doing a marketing evaluation of your business website is a good way to determine how you want to use SEOs to move your website to the top of the search result list.

XML Sitemap: Nerdy Concept With Valuable Results For Search Engine Exposure

Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time today. In working with clients every day to improve their online presence I have developed some simple guidelines for doing just that. One of those guidelines involves the use of an XML Sitemap in order to help search engines like Google search all of your web pages more efficiently.

I know sometimes these blogs can be a little nerdy but in all honesty an XML sitemap is a very important part of improving your online marketing. An XML sitemap simply put is a coding file on your webpage that will list individually all of the pages on your website. Large search engines like Google simply cannot handle every single websites data on their servers and this is one way to avoid that. As someone who is marketing their site this makes it much easier for Google to index your site. Through a great service called Google Webmaster Tools you can claim your website and start uploading all of your web pages in just a few clicks. If you are using a content manager like WordPress there are plenty of plug-ins that will actually do this for you. By employing an XML sitemap you will allow Google to search your webpage much faster and index all of that relevant content you’re sharing. I have submitted thousands of web pages to the Google Webmaster Tools at one time and even with that enormous amount of data it was indexed in only a few days.

So even if the idea of an XML sitemap is a little nerdy for most it is certainly an important part of maximizing your websites potential. For more helpful hints make sure to download the marketing assessment tool from my website to grow your online presence. This is Andrew with Direct Business Marketing thank you for your time and I look forward to hearing from you in the future.

Pay Per Click May Reward You With Page One On Google

Hello everyone Andrew Houglum with Direct Business Marketing here today to talk about some search engine improvements you can make. I am talking with business owners every day about ways to improve their Google search results and have come up with some simple guidelines to get you started. By following these guidelines you can better position your company to be exposed to the largest audience available.

Nearly every day I am asked how to get to page one of Google. One of the easiest ways is to pay for it through Pay-Per-Click marketing. The first step to a successful PPC is doing keyword research. Google provides a free search called Google Keyword Tool that will show you how many people search on those words every month. This tool will also give you suggestions for other keywords to consider that pertain to your business. Once you have established your keywords make sure to group them by topic. Doing this will give you a better quality score on Google and help you find different kinds of clients. Finally, once you have loaded up your keywords make sure to use broad matches in order to give you the most bang for your buck. This will give you a better understanding of what works and what doesn’t in the beginning. Once you have that established you can focus these keywords or phrases around the results you have seen in the past.

These three steps will help you better utilize the Google search engine through Pay-Per-Click advertising. For more information on improving your reach make sure to download the free marketing assessment tool on my website and contact me with any questions you have. Once again I’m Andrew with Direct Business Marketing thank you for your time and I look forward to speaking with you in the future.