Have you considered using video on your website but aren’t sure if it’s going to help you meet your marketing objectives and bring in more traffic? You should know that posting video on your website can be one of the best things you can do to improve your marketing campaign and meet your business’s marketing objectives. When you post video to your website, it helps you take advantage of a marketing technique known as video SEO. SEO, or search engine optimization, is the process of improving your ranking in a search engine’s organic, or unpaid, results list. SEO is one of the most well-known types of marketing techniques to get your website the best rankings possible, increase traffic to your website and promote brand awareness. Lately, video SEO has also taken off as a great way to improve your rankings. Video SEO is simply using video on your website to improve your search engine rankings. Lately, Google and other popular search results have been placing those websites with video higher in their rankings than they previously were when they didn’t have video. One research company reported that when you use video SEO for your website, you’re 53 times more likely to receive a natural first page ranking than if you didn’t have video on your website. Do you need any more convincing to use video SEO for your business? If so, here are a few more items to convince you that video SEO can help you achieve more of your marketing objectives.
Using video SEO can help you target long tail searches; it’s also possible to submit your video several times with a new title each times to meet all potential search terms. Also, if you’re only using regular SEO techniques, Google takes different things into consideration such as the age of your website, number of pages and number of links. None of these things important when you use video SEO. So, if your business’s website is old or new, large or small, it has as good of a chance to receive a high ranking as every other website out there.