Hi, I’m Granison Shines the Chief Marketing Officer at Direct Business Marketing. Now that you have created the information that you will need to market the event, now it’s time to start driving traffic. We are still in the generate and capture phase. One of the things you should have is your own database. From there you also want to write the information out. You want to take the information that you have written out and you want that information to be delivered to your sponsor’s database and your JV partner’s database. You want their people on their list to come to your event. So we are going to kill two birds with one stone here because we should be using social media as we stated earlier. So in the email you will have the subject, the frequency which the first one is going to be the launch email introducing everything and it will probably have the most information in it. Next is the body copy and the social media post you should put online also. You will take a snippet of your body copy and post it on the social media post again driving them to the event page. That information should have the link in it where they can sign up for the event. Next you have to get people to go to your landing page to register. Emails are going to be very handy in your marketing process.
First you will have your launch email, then emails 2 – 4 will be reminder emails then your social media copy. You want to make sure and change it every time you go online and put a link to where the event page is so they can sign up. Then there is the final notice email. Now you have successfully created your email campaign and this information can and should be emailed to your sponsors and your JV partners so they can email something too. Remember to write it out for them and make it easy to copy and paste into their email. This is Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or email me at [email protected] Thanks and have a great day.