You may have already learned how to use search engine optimization for your small business website by using keywords, meta tags and content, but there is another strategy that you can use to meet your marketing objectives and generate more traffic to your website and that’s by using video SEO. If you’re familiar with SEO, than you should already know that video SEO is as it sounds; you use video on your business website to improve its search result rankings.
There are a few different types of video SEO techniques that you can use as search engines accept different forms of video and can’t actually tell what the content of your video is. Many search engines, like Google, consider PowerPoint presentations and animated graphics, among other things as video content so even if you don’t want to post a video of yourself or your product online, you can consider these alternatives to take advantage of video SEO and the benefits it can offer your business and its marketing objectives.
If you are hesitant to utilize video SEO you should also know that many websites that now use video content receive first page rankings when, prior to using video SEO, they did not. It’s important to keep in mind, as previously mentioned, that search engines can’t actually tell what the content of your video is, so when titling your video use keywords and phrases that are applicable to what your customers may be searching for in regards to your product. Some marketing firms even suggest uploading your video multiple times with different titles to make the most of video SEO.
If you are interested in a simple and easy way to improve the search engine rankings of your website and in turn generate more traffic to it to help you meet your marketing objectives, consider using video SEO to do all of these things.