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Your 2017 Marketing Planning and Budget Strategy

Marketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results.  Every year businesses toil over what and how their marketing plan should look like.  Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.

In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction.  Using DBM’s marketing process – Generate, Capture, Store, and Nurture.

Be sure to schedule your FREE consultation with Granison here – https://directbusinessmarketing.com/scheduler .

Marketing Plans – Out with The Old, In with the New Marketing Plan

It stands to reason that EVERY business could/should have a marketing plan. But it doesn’t have to be overly complicated. Granison shares some great ideas in this video, but we strongly suggest gleaning some knowledge from him or another one of our marketing consultations by signing up for a free marketing consultation. No cost to you, you pick the time, just 30 minutes or less that could change the future and direction of your business.

Remember, Failing to plan is planning to fail.

Finding Focus with Your Marketing – Who are you REALLY selling to?

Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.

Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.

When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place.

What problem does your organization solve? Answer that question and work backwards from there!

5 Things a Marketing Consultant Should Do for Your Company

What is a Marketing Consultant?  A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks.

The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin, and I talk about how we firmly believe a marketing consultant should do these top 5 things listed below:

  1. Instill set processes from which to work
  2. Hold your team accountable for tasks and action items
  3. Increase the knowledge of your team
  4. Help you carry out the vision for your company
  5. Help you solve your marketing problem

Watch the video as we explain more.

This will help you prepare so when you’re ready to talk to a marketing consultant, you’re well versed.

Marketing Consulting and Processes For Business Success

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss why a marketing process put in place is a good thing for your business. Here at Direct Business Marketing, we adhere to the Generate, Capture, Store, and Nurture, process which is “THE” marketing process for every industry. Think about it, every marketing campaign has to generate leads, capture those leads, store those leads, and nurture those leads to the sale of your product or service.

What a process does is allow you to execute tasks in a systematic way. Meaning, it allows you and those in your business to be productive, efficient, and profitable. Marketing plans work out great when there is a process in place that allows the business to be flexible and streamlined at the same time.

Watch the video to find out more…

5 Things to Look for When Hiring a Marketing Consultant

This month, we’re going to introduce our Marketing Consulting Series.  Marketing consulting is one of Direct Business Marketing’s forte when it comes to services offered to our clients.  We firmly believe that at some point in your business, all need an outside eye focused on the marketing campaign, even to give it a complete once-over.  Why?  Because if the marketing consultant is worth his/her salt, then they can definitely see the potential holes in your campaign that can save and make you a lot of money.

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss what you should look for when hiring a marketing consultant.   There are quite a few intangibles that far surpasses the knowledge and insight of the consultant.  In fact, one should consider what we discuss in this video as the leading determining factor of the hiring process.

Watch the video to find out more…

 

Frequently Asked Questions About Hiring DBM As Your Marketing Manager

If you’re a small business owner that is interested in outsourcing your entire marketing campaign because you feel it will better help you meet the marketing objectives and goals of your business without having to hire a marketing manager, you may have heard about Direct Business Marketing’s (DBM) Chief Marketing Officer (CMO) services. If not, we’d like to go over some frequently asked questions to help you determine whether or not this is the solution that you’re looking for.

First of all, what are our CMO services? Essentially, when you use DBM’s CMO services, we become your all-inclusive marketing firm. It’s as if you hired us a marketing manager for your business. We do everything for you with regards to your marketing campaign and objectives, so you don’t need to worry about a thing. Many small business owners also wonder just how much it will cost them to allow us to be their marketing manager when realistically, it saves you money over hiring an actual marketing manager. The price of our CMO services is based upon what marketing services we provide you, yet when compared to hiring an employee as your marketing manager, you are still saving money in that you don’t have to pay payroll taxes and benefits. One thing to note is that we do require a six month agreement for you to use our CMO services, however this is because we take the time and effort to research your business, your industry and work with you to develop a marketing plan that will be successful and help you meet your marketing objectives.

We hire only the best marketing consultants at Direct Business Marketing so that we can provide you with a marketing manager that is in tune to your needs and can help you grow your small business.

How Does Using SEO Improve My Rankings?

How does a Search Engine Optimization (SEO) strategy work? It layman’s terms, it’s not all that complicated. SEO takes into consideration how a search engine works, what consumers search for and the actual words that the consumer types into a search engine. To get your business’s website to be indexed in a search engine, you can use meta tags, keywords, title tags and relevant content. You can also use several different back links as well. If you’ve heard about SEO techniques before, you may be wondering if there’s a marketing firm out there that can offer you SEO services; Direct Business Marketing can.

If you choose to work with Direct Business Marketing and let them help you learn how to use SEO for your website, you can expect your website’s search engine ranking to increase for the keywords that are listed on your website. Results are typically seen in about a month or so. While we can never guarantee that your website will be on the first page in search engine rankings, we can guarantee that if you start using our SEO service and learn how to use SEO, your ranking will increase.

There are many factors that play into how you rank, such as the competitiveness of your industry and the ever-changing algorithms that search engines use. We can let you know, however, what you can expect your results to be. Once we’ve launched your SEO campaign, we’ll track the results on a monthly basis and let you know just how well things are going. If we’re using the right keywords and tags, the results should be exactly what we’ve expected.

Direct Business Marketing can help you meet your marketing objectives by implementing an SEO campaign into your current marketing plan. We’ll show you just how well SEO can work to drive traffic to your website.

Let DBM Be Your Marketing Manager

You may have looking into Direct Business Marketing’s online marketing evaluation checklist because you’re trying to determine what the best path is for your take with your company’s marketing plan, but which of these marketing types does Direct Business Marketing offer? The answer is, all of them! If there is a marketing strategy listed on our marketing evaluation plan, then we offer it at Direct Business Marketing. You may be thinking, that’s great, but who’s going to help me manage all of this? The answer is, we are!

Not only can Direct Business Marketing provide you with a variety of marketing strategies, we can also provide you with our elite marketing manager services. What does that all entail? Veteran marketing consultants from Direct Business Marketing will work with you first to determine which marketing strategies you want to pursue from our marketing evaluation checklist; once that is done, we’ll launch your marketing campaigns and take over from there should you choose to take advantage of our marketing manager services. If you do allow us to be your marketing manager, we will be in contact with you on a regular basis and keep you informed as to the success of your marketing campaigns. At DBM, we have many different tracking capabilities that we use to see just how well your different marketing campaigns are working with regards to generating traffic and leads as well as what your ROI is.

Direct Business Marketing’s marketing manager services are top of the line when it comes to the various tools and technologies that we use to manage and track your marketing campaigns. If this is something you may be interested in, check out our marketing evaluation checklist online and contact us for more for information about how our marketing managers can help your business.

Have You Done A Marketing Evaluation And Want To Know The Advantages Of An Email Marketing Campaign?

Have you looked over your marketing evaluation checklist recently? If you have and you’ve found a few new marketing avenues to pursue, you may be wondering what some of the advantages and disadvantages of them are. Email marketing, for example; this is a marketing medium that is fits well into a marketing plan for most companies. It’s easy to use and can reach out to many existing and potential clients all at once. When compared to traditional mail marketing, how does it compare, however? Email marketing has become very popular with companies over the past few years, and rightly so. Some companies, however, still prefer to do things the old fashioned way.

One of the most obvious advantages of email marketing is that in the United States alone, email users typically check their email at least once a day, if not more. With regards to email marketing, when a blast email is sent out between 1am and 5am, its open and click rate out performs blast emails sent out at any other time of the day. Email marketing is also much cheaper to pursue than traditional mail marketing as well as much faster. Lastly, when participating in an email marketing campaign, you can track your exact return on investment (ROI); this number has typically shown to be high when it’s tracked correctly.

So, what are the disadvantages of an email marketing campaign? One of the only disadvantages reported is issues with emails being delivered. It’s been reported that on average a little over half of all emails are successfully delivered when sending out a blast email.

If you’re considering an email marketing campaign for your company, just keep in mind that it’s a very simple, quick way to reach out to many people all at once. It provides you with the opportunity to strengthen relationships with existing customers as well as create relationships with new ones. Review your business’ marketing evaluation checklist today to see if an email marketing campaign is a good fit for your business.

Door Hangers | Marketing Plans For Real Estate

We’re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.

We’ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.

It’s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.

One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.

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Marketing Plan Document

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Plan and Organize Your Marketing

Download The Marketing Plan Document That Will Help You Organize & Construct Successful Marketing Campaigns – 100% Guaranteed!

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BONUS: As a Bonus if you buy now, you’ll receive a complementary 30-minute marketing consulting session with Granison Shines, CMO of Direct Business Marketing. (a $150.00 value)
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We have a 100% money-back guarantee that this document will help organize your marketing plan in a much more organized fashion or we’ll refund 100% of your money back to you!
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Ever been tasked with putting together a marketing campaign? There’s a lot to be discussed and even more to get accomplished, right? Important topics like the tone of the campaign, the messaging across all mediums, the creation of all the marketing materials, videos to be shot, landing pages that need to be built, you name it!!! Well, what if you had one document that organized everything you need to launch successful marketing campaigns, every time. Wouldn’t that make organizing your marketing plan easier for you?

Look no further, DBM has decided to unveil the internal document they’ve used to launch successful marketing campaigns for their clients. This document covers it all when it comes to what you need to think about and what you need to accomplish when organizing and planning your marketing campaigns.

With this authentic document you’ll be able to:

  • Properly organize your marketing campaign in the appropriate stages – Generate, Capture, Store, and Nurture
  • Organize all of your to-do marketing tasks in one document
  • Share the document with other team members as the “master” marketing plan document
  • Properly create the tone and message of your marketing for consistency
  • Organize and construct marketing campaigns faster for quicker time-to-market
  • Plus more…

You’ll also receive:

  • Lifetime access to 10 instructional videos on how to fill out each section of the document
  • Lifetime updates of the Marketing Plan document

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$49 Instant Download
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Marketing Audit

What Are You Spending Your Marketing Budget On? Is It Working?

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If you aren’t sure where your marketing dollars are being spent, or if you feel like you just throw marketing stuff on the wall to see if it sticks… Then this Marketing Audit is a good place to start.

Our Marketing Audit will help you:

  • Understand where your marketing dollars are being spent
  • Which marketing activities are paying off and which are not
  • Which client-types that you are focusing on, and which are neglected

Stop wasting money on generic marketing campaigns that don’t produce the results you are looking for! Your business is unique. So, your marketing plan should be too!
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Download Our
Marketing Audit Document

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Marketing Assessment