Step 1 of 120%Where Should You Market?If you aren’t seeing the results that you’d like from your marketing efforts or would just like to see BETTER results, Use our Virtual Marketing Consultation to point you in the right direction! Understanding Client-TypesClient type are basically the type of client you are searching for with your marketing. This term can be utilized in place of target market for better understanding. At the origin of every marketing plan, you must know the type of client you are looking for in order to tailor your message to attract that market segment. Although you think this is a no-brainer, you’d be surprised how many marketing campaigns omit this factor.Knowing your client-type is important due to the fact that your service or product has a certain appeal to a select group of people. That appeal can be based on a temporary or permanent want or need, and may arise for a various number of reasons. Either way, understanding who and why you’re targeting the desired client-type will present a better marketing message across many mediums.Finally, keep in mind, if you have more than one client-type, doing the Virtual Marketing Consultation more than once will work well for you because different client-types may find what they are looking for in a totally different fashion than your other client-types.Now, let’s go over your specific answers.On what client-type we are focusing on?* Is your business currently without a website?*YesNoIs your current website in need of a face-lift?*YesNoDo you want better results from your website?*YesNoDoes your client-type use their mobile device to search for your products / services?*YesNo Does your client-type buy your product / service online?*YesNoDo you want to accept credit cards for payments online?*YesNoCould your product be delivered as a digital download?YesNoIs your service considered a membership?YesNoWill your product / service be billed on a regular basis automatically?YesNoDo you want your clients to pay for their invoices online?YesNoDo you sell physical products that need to be shipped?YesNoWill your client-type fill up a shopping cart and purchase multiple products at one time?YesNoHow many different products / services will you be selling?1-1010-100100-1,0001,000+Do you have an existing product / service list in a database or Excel format?YesNoHow many expected transactions per month?1-1010-100100-1,0001,000+How many expected website visitors per month?100-1,0001,000-10,00010,000-100,000100,000+Do you feel you need a dedicated server?YesNoDoes your client-type research your product / service online?*YesNoDoes your client-type search for answers to questions relevant to your product / service?*YesNo Is your product/service mainly sold locally?*YesNoCan you afford to pay for leads?*YesNoDoes your client-type make buying decisions based on relationship?*YesNo Does your client want to see your product / expertise in action prior to purchasing?*YesNoDoes your product / service have complex issues or concepts?*YesNoDoes your product/service generate frequently asked questions?*YesNo Is your client-type comfortable using social media?*YesNoIs your client-type influenced by the decisions of those around them?*YesNoDoes your client-type purchase your product / service multiple times per year?*YesNoDoes your client-type fit in to an existing social community?*YesNo Does your business need a logo, business cards, or other printed materials?*YesNoDo you meet with potential clients face-to-face?*YesNoDoes/Would your client-type attend online events?*YesNoDoes your client-type value continuing education?*YesNo Does your client-type belong to a professional / trade association?*YesNoDoes your product / service have an effect on your industry?*YesNoAre there publications devoted to your product / service?*YesNo Is your product / service relevant to current events?*YesNoIs your client-type a consumer (not a business)?*YesNoDoes your product / service have mass appeal?*YesNoDoes your business have a significant advertising budget?*YesNo Do you currently have Customer Relationship Management (CRM) tool that allows you to segment and contact your database?*YesNoDo you correspond with your leads and clients in your database on a regular basis?*YesNoDo you have leads in your database that are not clients yet?*YesNoDo you have other products or services that you can up-sell to your current clients?*YesNo First Name*Last Name*TitleCompanyEmail* Phone* This iframe contains the logic required to handle Ajax powered Gravity Forms.