Understanding Client-Types

Client type are basically the type of client you are searching for with your marketing. This term can be utilized in place of target market for better understanding. At the origin of every marketing plan, you must know the type of client you are looking for in order to tailor your message to attract that market segment. Although you think this is a no-brainer, you’d be surprised how many marketing campaigns omit this factor.

Knowing your client-type is important due to the fact that your service or product has a certain appeal to a select group of people. That appeal can be based on a temporary or permanent want or need, and may arise for a various number of reasons. Either way, understanding who and why you’re targeting the desired client-type will present a better marketing message across many mediums.

Finally, keep in mind, if you have more than one client-type, doing the Virtual Marketing Consultation more than once will work well for you because different client-types may find what they are looking for in a totally different fashion than your other client-types.

Now, let’s go over your specific answers.