Marketing Assessment, Direct Business Marketing Plan, Marketing Help

Where Should You Market?
If you aren’t seeing the results that you’d like from your marketing efforts or would just like to see BETTER results, Use our Virtual Marketing Consultation to point you in the right direction!

Understanding Client-Types
Client type are basically the type of client you are searching for with your marketing. This term can be utilized in place of target market for better understanding. At the origin of every marketing plan, you must know the type of client you are looking for in order to tailor your message to attract that market segment. Although you think this is a no-brainer, you’d be surprised how many marketing campaigns omit this factor.
Knowing your client-type is important due to the fact that your service or product has a certain appeal to a select group of people. That appeal can be based on a temporary or permanent want or need, and may arise for a various number of reasons. Either way, understanding who and why you’re targeting the desired client-type will present a better marketing message across many mediums.
Finally, keep in mind, if you have more than one client-type, doing the Virtual Marketing Consultation more than once will work well for you because different client-types may find what they are looking for in a totally different fashion than your other client-types.
Now, let’s go over your specific answers.
On what client-type we are focusing on?*

Is your business currently without a website?*
- Yes
- No
Is your current website in need of a face-lift?*
- Yes
- No
Do you want better results from your website?*
- Yes
- No
Does your client-type use their mobile device to search for your products / services?*
- Yes
- No

Does your client want to see your product / expertise in action prior to purchasing?*
- Yes
- No
Does your product / service have complex issues or concepts?*
- Yes
- No
Does your product/service generate frequently asked questions?*
- Yes
- No

Is your client-type comfortable using social media?*
- Yes
- No
Is your client-type influenced by the decisions of those around them?*
- Yes
- No
Does your client-type purchase your product / service multiple times per year?*
- Yes
- No
Does your client-type fit in to an existing social community?*
- Yes
- No

Does your business need a logo, business cards, or other printed materials?*
- Yes
- No
Do you meet with potential clients face-to-face?*
- Yes
- No
Does/Would your client-type attend online events?*
- Yes
- No
Does your client-type value continuing education?*
- Yes
- No

Do you currently have Customer Relationship Management (CRM) tool that allows you to segment and contact your database?*
- Yes
- No
Do you correspond with your leads and clients in your database on a regular basis?*
- Yes
- No
Do you have leads in your database that are not clients yet?*
- Yes
- No
Do you have other products or services that you can up-sell to your current clients?*
- Yes
- No