Step 1 of 12 0% Where Should You Market? If you aren’t seeing the results that you’d like from your marketing efforts or would just like to see BETTER results, Use our Virtual Marketing Consultation to point you in the right direction! Understanding Client-Types Client type are basically the type of client you are searching for with your marketing. This term can be utilized in place of target market for better understanding. At the origin of every marketing plan, you must know the type of client you are looking for in order to tailor your message to attract that market segment. Although you think this is a no-brainer, you’d be surprised how many marketing campaigns omit this factor. Knowing your client-type is important due to the fact that your service or product has a certain appeal to a select group of people. That appeal can be based on a temporary or permanent want or need, and may arise for a various number of reasons. Either way, understanding who and why you’re targeting the desired client-type will present a better marketing message across many mediums. Finally, keep in mind, if you have more than one client-type, doing the Virtual Marketing Consultation more than once will work well for you because different client-types may find what they are looking for in a totally different fashion than your other client-types. Now, let’s go over your specific answers. On what client-type we are focusing on?* Is your business currently without a website?* Yes No Is your current website in need of a face-lift?* Yes No Do you want better results from your website?* Yes No Does your client-type use their mobile device to search for your products / services?* Yes No Does your client-type buy your product / service online?* Yes No Do you want to accept credit cards for payments online?* Yes No Could your product be delivered as a digital download? Yes No Is your service considered a membership? Yes No Will your product / service be billed on a regular basis automatically? Yes No Do you want your clients to pay for their invoices online? Yes No Do you sell physical products that need to be shipped? Yes No Will your client-type fill up a shopping cart and purchase multiple products at one time? Yes No How many different products / services will you be selling? 1-10 10-100 100-1,000 1,000+ Do you have an existing product / service list in a database or Excel format? Yes No How many expected transactions per month? 1-10 10-100 100-1,000 1,000+ How many expected website visitors per month? 100-1,000 1,000-10,000 10,000-100,000 100,000+ Do you feel you need a dedicated server? Yes No Does your client-type research your product / service online?* Yes No Does your client-type search for answers to questions relevant to your product / service?* Yes No Is your product/service mainly sold locally?* Yes No Can you afford to pay for leads?* Yes No Does your client-type make buying decisions based on relationship?* Yes No Does your client want to see your product / expertise in action prior to purchasing?* Yes No Does your product / service have complex issues or concepts?* Yes No Does your product/service generate frequently asked questions?* Yes No Is your client-type comfortable using social media?* Yes No Is your client-type influenced by the decisions of those around them?* Yes No Does your client-type purchase your product / service multiple times per year?* Yes No Does your client-type fit in to an existing social community?* Yes No Does your business need a logo, business cards, or other printed materials?* Yes No Do you meet with potential clients face-to-face?* Yes No Does/Would your client-type attend online events?* Yes No Does your client-type value continuing education?* Yes No Does your client-type belong to a professional / trade association?* Yes No Does your product / service have an effect on your industry?* Yes No Are there publications devoted to your product / service?* Yes No Is your product / service relevant to current events?* Yes No Is your client-type a consumer (not a business)?* Yes No Does your product / service have mass appeal?* Yes No Does your business have a significant advertising budget?* Yes No Do you currently have Customer Relationship Management (CRM) tool that allows you to segment and contact your database?* Yes No Do you correspond with your leads and clients in your database on a regular basis?* Yes No Do you have leads in your database that are not clients yet?* Yes No Do you have other products or services that you can up-sell to your current clients?* Yes No First Name* Last Name* Title Company Email* Phone* Δ
