Have you looked over your marketing evaluation checklist recently? If you have and you’ve found a few new marketing avenues to pursue, you may be wondering what some of the advantages and disadvantages of them are. Email marketing, for example; this is a marketing medium that is fits well into a marketing plan for most companies. It’s easy to use and can reach out to many existing and potential clients all at once. When compared to traditional mail marketing, how does it compare, however? Email marketing has become very popular with companies over the past few years, and rightly so. Some companies, however, still prefer to do things the old fashioned way.
One of the most obvious advantages of email marketing is that in the United States alone, email users typically check their email at least once a day, if not more. With regards to email marketing, when a blast email is sent out between 1am and 5am, its open and click rate out performs blast emails sent out at any other time of the day. Email marketing is also much cheaper to pursue than traditional mail marketing as well as much faster. Lastly, when participating in an email marketing campaign, you can track your exact return on investment (ROI); this number has typically shown to be high when it’s tracked correctly.
So, what are the disadvantages of an email marketing campaign? One of the only disadvantages reported is issues with emails being delivered. It’s been reported that on average a little over half of all emails are successfully delivered when sending out a blast email.
If you’re considering an email marketing campaign for your company, just keep in mind that it’s a very simple, quick way to reach out to many people all at once. It provides you with the opportunity to strengthen relationships with existing customers as well as create relationships with new ones. Review your business’ marketing evaluation checklist today to see if an email marketing campaign is a good fit for your business.