Here are some questions that you should asked yourself from Direct Business Marketing’s online marketing evaluation checklist if you are considering mobile marketing and advertising for your business. First of all, does your client-type use their mobile device to search your products or services? If you’re unsure, it never hurts to ask existing customers how they shop for your product. In fact, if they don’t use a mobile device to view your website, by talking with them, it might encourage them to consider the idea, or even spread the word about your business. Second, does your customer base use their mobile device to interact with your website? If you answered yes to either of these questions, you may want to contact your DBM marketing consultant to see just what a mobile marketing and advertising campaign can do for your company.
It’s estimated that almost 60% of all adults in the United States have either a smart phone or a tablet of some type in which they can access the internet with. We can only assume that this number will increase as new, user-friendly technologies come about. A mobile marketing and advertising website that is built by Direct Business Marketing is simple and easy to use. It looks just like your regular website, so if your customers are new to mobile marketing and advertising, it won’t be that hard of a transition for them. A mobile add-on also has a click-to-call feature for easy phone connections and looks and feels more like an application.
If you’re considering a mobile marketing and advertising campaign, it never hurts to ask your existing customers how they would feel about it and if they would use it. The chances are great that they would; even if they wouldn’t, checking our marketing evaluation and seeing that a mobile marketing and advertising add-on is a good strategy for your business, it opens your website up to a much wider customer base and has the potential to generate a high amount of both traffic and leads.