Let Direct Business Marketing Handle Your PPC Campaign To Generate The Best Results

Direct Business Marketing (DBM) can help you generate more traffic to your website as well as get your website placed in search engines in you’re willing to pay for it through a Pay-Per-Click (PPC) campaign. A PPC campaign is when you pay an advertising site, typically a search engine such as Google or Yahoo!, to host your ad. You are charged by that advertising sight every time a consumer clicks on your ad. A PPC campaign is a great way to meet some of your business’s marketing objectives and if you let DBM help you get started with it, it can be a great success for your business.

The most important thing that you should know about working with DBM on your PPC campaign is that they handle everything for you. A PPC campaign is most successful when it’s managed and analyzed on a daily basis. Because many small business owners don’t have the time or experience to do this, DBM takes care of the daily management aspects for you. We also keep track of the ROI for each PPC campaign that we do for you and keep you updated with results on a monthly basis. When managed correctly, a PPC campaign can be very lucrative for your business, but, again, it’s all in who you let manage it on a daily basis. At Direct Business Marketing we use our own specific algorithms to check the performance of your keywords and bid amounts to make sure that your PPC campaign is generating the best possible results.

If you want your PPC campaign to be a success for your business it’s important that you work with a company that knows how to successfully manage and analyze one. Many of your marketing objectives can be checked off as well when you choose to work with Direct Business Marketing to generate traffic to your site through a PPC campaign.

How Can Direct Business Marketing Help You With Your Marketing Campaign?

Do you need a marketing campaign? If so, today I’m going to discuss our marketing process at Direct Business Marketing. We have four different avenues that we focus on in our marketing campaign, Generate, Capture, Store and Nurture. If you look at the graphic in our video, you’ll see how the four avenues flow together.

The first thing you have to do is generate people to your marketing promotion. Secondly, you have to ensure that you capture that information because a prospect doesn’t change into a lead until they give you, at the very minimum, their name and email address. We also want to store this information in a database or somewhere trustworthy because we want to nurture the lead to the sale.

I want to talk to you about an offer and how you can use our particular marketing process to have better marketing flow within your organization. There are four deliverables you’ll get once you engage with us, in order to see where your marketing is currently and where it is going to go so you can have better success in delivering your products and services. The four deliverables are: marketing audit, current marketing flowchart, marketing assessment and new marketing flowchart.

The marketing audit is a very important document that outlines what you’re currently doing and what the ROI is on what you’re currently doing. The second deliverable is the marketing flowchart, which you have right now. This marketing flowchart will give you a visual perspective of what you’re doing and where the holes are that you need to fill in so that your marketing campaign can be successful. From there we give you the marketing assessment; here’s what you should be doing when we’re marketing towards your client-type. Lastly, you’ll get the new marketing flowchart; from a visual perspective, this is what your new marketing campaign will look like.

Please contact me directly and I can tell you more about how you can get these deliverables and how we can set up your marketing campaign for you. You can reach out to me via telephone at 602.369.8119 or email me at [email protected].

How DBM Launches Their Marketing Manager Services

You may have heard about our Chief Marketing Officer (CMO) services at Direct Business Marketing and are more curious to know how we approach a task such as this. Before we begin, however, we’d like to briefly touch on what our CMO services can offer you as a business owner. With DBM’s CMO services, it essentially allows you to outsource all of your marketing to us and allow use to basically be a marketing manager for you, as if we were employed by your company directly. Many small business owners have found our CMO service very helpful as they have little time or experience to dedicate to their marketing campaign. When you allow us to be your marketing manager, we will design and create a marketing strategy that will work for your business based on the different marketing strategies we have on our marketing evaluation checklist. If you’d like to view our marketing evaluation checklist, it can be downloaded off of our website at

When implement your CMO services, we take a two phase approach to the process. The first phase can be broken into two different pieces with the first portion being to understand your current marketing efforts. As your marketing manager we do this to piggyback off of successful marketing strategies that already exist for your company. The second portion of phase one is to design a marketing campaign with the right types of marketing and ROI tracking mechanisms. When DBM is your marketing manager, we focus your marketing campaign on your ideal target market to ensure the best results.

The second phase of our CMO implementation is to deploy, manage and update your marketing campaigns on a regular basis. We do this to ensure that your content is constantly updated to generate more leads, traffic and sales.

If you have any more questions about our CMO services, how allowing us to be your marketing manager can benefit your company or would like to check out our marketing evaluation checklist, visit our website today. There’s a wealth of information out there waiting for you.

Let DBM Be Your Marketing Manager

You may have looking into Direct Business Marketing’s online marketing evaluation checklist because you’re trying to determine what the best path is for your take with your company’s marketing plan, but which of these marketing types does Direct Business Marketing offer? The answer is, all of them! If there is a marketing strategy listed on our marketing evaluation plan, then we offer it at Direct Business Marketing. You may be thinking, that’s great, but who’s going to help me manage all of this? The answer is, we are!

Not only can Direct Business Marketing provide you with a variety of marketing strategies, we can also provide you with our elite marketing manager services. What does that all entail? Veteran marketing consultants from Direct Business Marketing will work with you first to determine which marketing strategies you want to pursue from our marketing evaluation checklist; once that is done, we’ll launch your marketing campaigns and take over from there should you choose to take advantage of our marketing manager services. If you do allow us to be your marketing manager, we will be in contact with you on a regular basis and keep you informed as to the success of your marketing campaigns. At DBM, we have many different tracking capabilities that we use to see just how well your different marketing campaigns are working with regards to generating traffic and leads as well as what your ROI is.

Direct Business Marketing’s marketing manager services are top of the line when it comes to the various tools and technologies that we use to manage and track your marketing campaigns. If this is something you may be interested in, check out our marketing evaluation checklist online and contact us for more for information about how our marketing managers can help your business.

Frequently Asked Questions For Mobile Marketing And Advertising

If you have already decided to pursue mobile marketing and advertising for your company because you’ve gone through a marketing evaluation checklist, but still have a few questions about the process, here are some frequently asked questions that Direct Business Marketing typically get from their customers when they begin a mobile marketing and advertising campaign.

First of all, what is the cost to add mobile optimization to you website? For the low cost of $50 a month, you can cater to your customers that choose to do view your website from their smart phone or other mobile device. When compared to the amount of money that could be earned with the opportunity to reach out to existing customers in a new way as well as broaden your customer base, this is a very nominal fee.

Speaking of money, what type of ROI can you expect from your mobile marketing and advertising campaign? Honestly, the ROI for your mobile marketing and advertising campaign can be somewhat tricky to measure because it depends on what type of market you are in as well as how well you are marketing your website to bring in traffic. When it comes to the mobile optimization add-on, it really depends on how many of your customers use their smart phone, iPad, Kindle, etc. to access your website. There is one thing you can count on though, and that’s that more and more people every day start using mobile devices for internet access and product searches.

Some business owners are also often concerned about the number of leads that they can expect from their mobile marketing and advertising campaign. Again, the number of leads that you generate depends on how aggressively you choose to market to your mobile customers. If you choose to do a mobile marketing and advertising add-on but don’t do anything to market it, the number of leads that you generate may not be very high. On the other hand, if you let your customers know that you now have a mobile website and pursue other ways of marketing it, your lead generation could be very high.

After reading this, if you feel that mobile marketing and advertising is right for your business, go through the marketing evaluation checklist on DBM’s website to help you further understand the needs and wants of your customers.

Appropriately Storing Your Contacts In Your Marketing Campaign Flow

Today we’re going to continue our conversation on the marketing campaign flow. This is the third video in the series where we’ve been talking about the four parts of the marketing campaign flow, Generate, Capture, Store and Nurture. The first video in this series was an overview of the flow, so if you haven’t checked it out yet, please do so.

You want to have at least five lead generating items at the front of your marketing campaign; we provide a number of services for our clients to make sure we generate the leads send them to the capturing the source. Once the lead is captured, you want to ensure that you store it. We suggest you store it in a CRM, email or your system’s backend. Storing your lead’s information is very important as well as the tracking portion of your marketing campaign flow. Each different type of marketing medium that you use to generate leads should have its own database so that you can track exactly where your leads are coming from. This is very important so that we can calculate the ROI and know what part of your marketing campaign is working the best for you; this allows us to adjust your marketing campaign if we need to. If you’re using email to store your lead information, make sure that it’s appropriately stored in the right place and is integrated somewhere else to ensure that your data doesn’t get lost.

On the next video of our Get Direct marketing webinar we’ll talk about the fourth part of the marketing campaign flow, Nurturing the Lead. I’d also like to encourage you to go to and download our marketing assessment. This valuable, free tool can help you determine what marketing avenues are best for your business so you can get the most out of your marketing dollars.

Have You Done A Marketing Evaluation And Want To Know The Advantages Of An Email Marketing Campaign?

Have you looked over your marketing evaluation checklist recently? If you have and you’ve found a few new marketing avenues to pursue, you may be wondering what some of the advantages and disadvantages of them are. Email marketing, for example; this is a marketing medium that is fits well into a marketing plan for most companies. It’s easy to use and can reach out to many existing and potential clients all at once. When compared to traditional mail marketing, how does it compare, however? Email marketing has become very popular with companies over the past few years, and rightly so. Some companies, however, still prefer to do things the old fashioned way.

One of the most obvious advantages of email marketing is that in the United States alone, email users typically check their email at least once a day, if not more. With regards to email marketing, when a blast email is sent out between 1am and 5am, its open and click rate out performs blast emails sent out at any other time of the day. Email marketing is also much cheaper to pursue than traditional mail marketing as well as much faster. Lastly, when participating in an email marketing campaign, you can track your exact return on investment (ROI); this number has typically shown to be high when it’s tracked correctly.

So, what are the disadvantages of an email marketing campaign? One of the only disadvantages reported is issues with emails being delivered. It’s been reported that on average a little over half of all emails are successfully delivered when sending out a blast email.

If you’re considering an email marketing campaign for your company, just keep in mind that it’s a very simple, quick way to reach out to many people all at once. It provides you with the opportunity to strengthen relationships with existing customers as well as create relationships with new ones. Review your business’ marketing evaluation checklist today to see if an email marketing campaign is a good fit for your business.

Overview Of Direct Business Marketing’s Four Step Marketing Campaign Flow

Right now we’re going to talk about Direct Business Marketing’s four step process when you develop a marketing campaign. There’s a certain flow that you want to abide by, so we’re going to teach you our method. It’s very simple and I’m going to give a brief overview of the marketing campaign flow in this video and then there will be subsequent videos that focus on each step individually.

First, let’s talk about Generate; you want to generate traffic to the marketing piece, your website for example, to make sure we have traffic for the actual marketing campaign. After generating the traffic, you want to Capture the information of the prospect; it’s not a lead until they provide you with their name and email address. From there, you want to Store their information. We suggest you use some type of CRM, email or use some type of database that allows you to store their information so you have access to it, allowing you to Nurture the relationship. You can nurture the relationship with that prospect through phone, email or a drip campaign, for example.

To recap, this is the four step process for our marketing campaign flow, Generate, Capture, Store and Nurture. In future videos we’ll focus on each step individually and what you can do to make the most of each part of the marketing campaign flow chart. I’d also like to encourage you at this time to check out our free Marketing Assessment at to help you find out which types of marketing mediums are best for your business and client-type. It’s a simple questionnaire and planning document that can really help you maximize the ROI on your marketing campaign, so please check it out. I look forward to seeing you again next week on Direct Business Marketing’s Get Direct live marketing webinar.

Are You A Marketing Manager Looking For Guidance? Check Out Our Marketing Truths

If you’ve been searching the internet looking for ways to make your life as a marketing manager easier or if you’re looking for advice on boosting your marketing process, you’ve come to the right place. Right now we’d like to tell you a little bit about Direct Business Marketing’s Marketing Truths. We’ve developed these nine Marketing Truths to help small businesses and their marketing manager realize exactly what it takes to run a successful and lucrative marketing campaign. When we apply these Marketing Truths to every campaign that we’ve worked on, we get the success and results we’re looking for. Today we’d like to go over a few of these Marketing Truths with you in hopes that it will make your duties as a marketing manager much easier.

One of the most important aspects of a small business is its customer base. You need customers to survive and so it’s important to know “Are Customers Conscious Of Your Company”? Do customers even know that your business and product exists?

Also, to have a successful company, you need an “Increase In Income”. For this to happen, one of these things needs to happen, you either need to sell to more people, sell more to existing customers or increase prices while selling the same amount of products. Ultimately, it’s your decision what you choose to do, but if your company isn’t increasing its income, you need to reevaluate your marketing process and situation. Aside from this, if you’re a business owner, it would be wise if you don’t just rely on that income that your business is generating. When tough financial times come especially for your company, it’s safe to have income stream backups like the one mentioned on an article called Is Invest Diva scam.

You also need to be “Mindful Of Marketing Money”; constantly track the ROI of each marketing campaign to ensure that you’re getting the results you desire and your money isn’t going to waste.

As a marketing manager, you should also implement certain strategies into your marketing process like “Three Things To Tease”; essentially, you need to elicit a response from the consumer and get them to take the action that you desire.

Our last Marketing Truth is “Videos, Views, Victory!”. Consumers love watching video and it’s your job as a marketing manager to provide them with what they desire. Video content can be very successful for your business with regards to search engine rankings, webpage views and building strong relationships.

If you adhere to our Marketing Truths and apply them to your marketing processes, your stressful days as a marketing manager can be mitigated with these proved processes. Check out our website for more information on how to operate and manage a successful marketing campaign for your business.

Door Hangers | Marketing Plans For Real Estate

We’re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.

We’ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.

It’s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.

One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.

3 Tips to Cut FAT Out of Your Marketing

Marketing – A business building activity you have to do in order to get your products and services in front of your ideal client.  It’s a necessary evil for business growth. And it is this necessary evil that causes businesses to throw money at marketing budgets, oblivious to the results.

In fact, statistics show that 76% of all marketing activities are ineffective.  That equates to billions of wasted dollars every year.  So, in this article, we are going to give you three tips that you can adhere to — right now – that will help cut the waste out of your marketing.

Tip #1: Know your budget and stick to it

Do you have the slightest clue what the budget is for your marketing campaign?  If your answer is “no” you have a problem. Not knowing your marketing budget is one of the quickest ways to hemorrhage money from your business.  The first thing we would recommend is assigning a percentage of the business’ income to the marketing budget – 10% is a good start.  From there, you can allocate money to a variety of marketing activities.

Tip #2: Know how to calculate your ROI

The ability to calculate your marketing Return on Investment (ROI) is critical.  It’s the one true metric that will signal the effectiveness of your marketing campaign.  Observing how much you have spent and what you got back in return helps you direct your future marketing efforts. Thus, the question becomes, where do you start in calculating your ROI?

The formula for calculating your marketing ROI is fairly simple, especially if you have a predefined marketing budget (see Tip #1).  First, subtract your marketing expenses from your gross profit. Then, divide that number by your marketing expenses to determine your ROI ratio. For example, ABC Store spends $10,000 in marketing and has a gross profit of $40,000. Their ROI is calculated as follows…

Basically, for every dollar ABC Store spends in marketing, they can expect $3 in profit. As your marketing campaigns evolve this ratio is a clear indication of whether your efforts are a step in the right direction.

The DROC™ Internet Marketing solution comes standard with everything you need to capture, store, and nurture leads. Included are items such as a lead capture form, lead capture database, autoresponders, customized look-and-feel which matches your company’s branding, audio & video ready, website analytics integration, SEO integration and more…

Tip #3: Know where your marketing dollars are going

It’s often easiest to simply write a check to a marketing firm and trust that they are creating a marketing campaign with a variety of different activities to boost your bottom line. You might have yellow page ads, blogs, videos, direct mail, pay-per-click campaigns, or email campaigns, just to name a few. You may be left to wonder how much is being spent on each activity. With Direct Business Marketing, you won’t have to guess. We’ll provide you with a report so that you can see for yourself. It’s your money and your marketing campaign. Shouldn’t you know where that money is going?