Marketing – A business building activity you have to do in order to get your products and services in front of your ideal client. It’s a necessary evil for business growth. And it is this necessary evil that causes businesses to throw money at marketing budgets, oblivious to the results. In fact, statistics show that […]
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In a recent poll, four out of five small business owners believed that copywriting, and marketing were the same thing. However, nothing could be further from the truth. It is true that the two go hand in hand, which is why we evaluate both of these critical items when we meet with prospective clients. Copywriting […]