Right now we’re going to talk about Direct Business Marketing’s four step process when you develop a marketing campaign. There’s a certain flow that you want to abide by, so we’re going to teach you our method. It’s very simple and I’m going to give a brief overview of the marketing campaign flow in this video and then there will be subsequent videos that focus on each step individually.
First, let’s talk about Generate; you want to generate traffic to the marketing piece, your website for example, to make sure we have traffic for the actual marketing campaign. After generating the traffic, you want to Capture the information of the prospect; it’s not a lead until they provide you with their name and email address. From there, you want to Store their information. We suggest you use some type of CRM, email or use some type of database that allows you to store their information so you have access to it, allowing you to Nurture the relationship. You can nurture the relationship with that prospect through phone, email or a drip campaign, for example.
To recap, this is the four step process for our marketing campaign flow, Generate, Capture, Store and Nurture. In future videos we’ll focus on each step individually and what you can do to make the most of each part of the marketing campaign flow chart. I’d also like to encourage you at this time to check out our free Marketing Assessment at https://directbusinessmarketing.com/ma to help you find out which types of marketing mediums are best for your business and client-type. It’s a simple questionnaire and planning document that can really help you maximize the ROI on your marketing campaign, so please check it out. I look forward to seeing you again next week on Direct Business Marketing’s Get Direct live marketing webinar.