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Don’t Hesitate To Utilize Mobile Marketing And Advertising

If you have recently established some new marketing objectives for your business and one of them is to utilize a web solution geared towards customers that are constantly on the go, we recommend you look into a mobile marketing and advertising campaign for your business. When you use mobile marketing to promote your brand awareness, it provides you with the opportunity to reach out to consumers and generate leads that you may have never had the chance to get before. If generating more leads and gaining new customers via mobile marketing and advertising isn’t one of the marketing objectives you’ve set forth for your company, it really should be. With mobile marketing and advertising, the purpose of your website is still there but your mobile website is essentially simplified to make it easier to view on a mobile device.

It’s estimated that well over half of all adults in the United States utilize a mobile device for one purpose or another; by the end of the year, the amount of internet traffic on mobile devices is also expected to double, so why wouldn’t you want to delve into mobile marketing and advertising? It’s not something that you should be hesitant to do because there is a marketing firm out there that can help guide you the entire way. Direct Business Marketing offers a mobile marketing and advertising solution to help you meet the marketing objectives you have established for your small business. They have one simple mobile marketing and advertising package designed to meet the needs of all small and medium sized businesses out there, no matter what your product or service is. To find out more information on how Direct Business Marketing can help you meet your marketing objectives by launching a mobile marketing and advertising campaign, contact any one of their experienced marketing consultants today.

Looking For An East Marketing Strategy? Learn How To Email Market

If you’re looking for an easy way to satisfy some marketing objectives of your business, Direct Business Marketing (DBM) suggests you looking into how to email market your customers. Email marketing is as it sounds; using email to send a marketing message to a group of existing or potential consumers. Business’s often use email marketing to build loyalty, trust and promote brand awareness. It’s an easy way to reach out to a large group of customers all at once.

There are a few different ways that business’s use email marketing to satisfy some of their marketing objectives. First, a business owner learns how to email market for the purpose of building the relationship with their existing customers and to encourage repeat business. Second, email marketing can be used with cold lists to try and obtain new customers and widen their customer base. Third, business owners may add an advertisement for their business to an email that is sent out by another company. These are all ways to email market and can all be very successful if used the right way.

If you’ve considering learning how to email market, it is becoming a very common marketing medium for many companies, especially small businesses. It’s projected that in the United States alone, over $1 billion was spent on learning how to email marketing in 2011; it is projected to more than double by the year 2016.

If you’re looking for a new marketing medium to help you with your marketing objectives, you may want to look in to learning how to email market; it’s a very simple and cost effective avenue to choose to get the word out about your products and services. Not only is email marketing easy to use, it’s also easy to track the success of an email marketing campaign. If you learn how to email market, you’ll always know exactly what your return on investment is so that you can ensure you marketing dollars are being spent in the right place.

Is Mobile Marketing And Advertising Something Your Customers Need? Yes, It Is!

Here are some questions that you should asked yourself from Direct Business Marketing’s online marketing evaluation checklist if you are considering mobile marketing and advertising for your business. First of all, does your client-type use their mobile device to search your products or services? If you’re unsure, it never hurts to ask existing customers how they shop for your product. In fact, if they don’t use a mobile device to view your website, by talking with them, it might encourage them to consider the idea, or even spread the word about your business. Second, does your customer base use their mobile device to interact with your website? If you answered yes to either of these questions, you may want to contact your DBM marketing consultant to see just what a mobile marketing and advertising campaign can do for your company.

It’s estimated that almost 60% of all adults in the United States have either a smart phone or a tablet of some type in which they can access the internet with. We can only assume that this number will increase as new, user-friendly technologies come about. A mobile marketing and advertising website that is built by Direct Business Marketing is simple and easy to use. It looks just like your regular website, so if your customers are new to mobile marketing and advertising, it won’t be that hard of a transition for them. A mobile add-on also has a click-to-call feature for easy phone connections and looks and feels more like an application.

If you’re considering a mobile marketing and advertising campaign, it never hurts to ask your existing customers how they would feel about it and if they would use it. The chances are great that they would; even if they wouldn’t, checking our marketing evaluation and seeing that a mobile marketing and advertising add-on is a good strategy for your business, it opens your website up to a much wider customer base and has the potential to generate a high amount of both traffic and leads.

Have You Done A Marketing Evaluation And Want To Know The Advantages Of An Email Marketing Campaign?

Have you looked over your marketing evaluation checklist recently? If you have and you’ve found a few new marketing avenues to pursue, you may be wondering what some of the advantages and disadvantages of them are. Email marketing, for example; this is a marketing medium that is fits well into a marketing plan for most companies. It’s easy to use and can reach out to many existing and potential clients all at once. When compared to traditional mail marketing, how does it compare, however? Email marketing has become very popular with companies over the past few years, and rightly so. Some companies, however, still prefer to do things the old fashioned way.

One of the most obvious advantages of email marketing is that in the United States alone, email users typically check their email at least once a day, if not more. With regards to email marketing, when a blast email is sent out between 1am and 5am, its open and click rate out performs blast emails sent out at any other time of the day. Email marketing is also much cheaper to pursue than traditional mail marketing as well as much faster. Lastly, when participating in an email marketing campaign, you can track your exact return on investment (ROI); this number has typically shown to be high when it’s tracked correctly.

So, what are the disadvantages of an email marketing campaign? One of the only disadvantages reported is issues with emails being delivered. It’s been reported that on average a little over half of all emails are successfully delivered when sending out a blast email.

If you’re considering an email marketing campaign for your company, just keep in mind that it’s a very simple, quick way to reach out to many people all at once. It provides you with the opportunity to strengthen relationships with existing customers as well as create relationships with new ones. Review your business’ marketing evaluation checklist today to see if an email marketing campaign is a good fit for your business.

Which Type Of Email Marketing Is Best For Your Business?

It’s estimated that businesses within the United States spent approximately $1.5 billion on their email marketing campaigns in 2011; this number is expected to grow by almost one billion dollars by the year 2016. With this being said, why wouldn’t you want to add email marketing to your business’ marketing evaluation checklist? Email marketing is a fantastic way to reach lots of people all at once; it’s simple and easy to use and people utilize email multiple times on a daily basis.

There are two different types of emails that can be sent when using email marketing. The first type is transactional emails. These types of emails are a great way to engage customers because they have a high rate of being opened. It’s estimated that half of all transactional emails are read by the receiver whereas only about one third of all email newsletters are read by the receiver. Because these types of emails have such a high opening rate, it provides the business owner a perfect opportunity to further their email relationship with that consumer or even cross sell another product. Transactional emails are triggered based on a customer’s action with a company, such as an order confirmation or an email receipt.

The other type of email associated with email marketing is a direct email. Direct emails, for example, could be a special announcement about a product, sale or special offer; these types of emails are sent simply to communicate a promotional message. With email marketing, direct emails are usually sent to a collected list of existing or potential customers.

If you think that email marketing may be the way for you to go, check out Direct Business Marketing’s marketing evaluation checklist on their website. Email marketing must be working for businesses throughout the country, because the amount of money spent on email marketing campaigns continues to increase. Take advantage of this trend, check the marketing evaluation checklist and see if email marketing will work for you.