On-Page SEO: Titles and Descriptions

Hello my name is Andrew Houglum, the chief technical officer of Direct Business Marketing. Today we are going to talk about two on-page or on your actual website SEO things that you need to be aware of. The first one is called title tag and this is in actual code of your site. your title can be seen at the top of your browser and you need to make sure that it has some key words in it. for example some people in their title tags they just have their business name. Well your business name a lot of times doesn’t actually have key words like for example, say my business is McDonald’s. If I just have McDonald’s in my title tag that doesn’t tell me that McDonald;s is a restaurant or that they serve hamburgers and those types of things.

Also in the code there is a meta tag called description and I’m not going to go into too much detail you can google it. The description tag is important so you need to make sure that there is a nice solid couple of sentences in the description meta tag for each of the pages of your website. Finally just to dispose of any myths there is also a meta tag called keywords. You can completely ignore that. Google has published many, many times and for many years totally ignores the keyword tag so you can ignore that as well. That’s basically what I wanted to cover today. Take a look at your title tags and your description tags for your website. Here’s my contact information. My name is Andrew Houglum and my phone number is 602-571-5803. I also want to bring your attention to our marketing assessment. Go to DirectBusinessMarketing.com/MA and you can download it there. It’s a great tool to double check your business and make sure you are marketing where you need to be. Thanks and I’ll talk to you soon.