Hello again, my name is Granison Shines at Direct Business Marketing. Thanks for coming to our Get Direct live webinar series where today we are going to continue our conversation about your call to action. One of the main questions you want to address that the client is asking themself is, “What’s in it for me?”
Let’s go through three points that I really want to emphasize about your call to action. One, your client is asking, “What is in it for me?” They’re not going to give you the exchange of their name and email address so you can convert them from a prospect to a lead until they answer that question for themself. When you take that into consideration, you also want to consider that a call to action should give or should have some value to the client or prospect; all they care about is what they’re going to get out of it. If you really want to make it valuable to the client give them some really good information, something tangible. Third, can they use this today or right away? It has more value or more weight if they can answer this question right away and know if it’s valuable to them.
Again, I am Granison Shines with Direct Business Marketing. Please feel free to contact me at 602.369.8119 or [email protected]. I would like to remind you to join us every Wednesday for our Get Direct live webinar series where we provide you with information relevant to running a successful marketing campaign for your business. Please also feel free to download our marketing assessment from htto://DirectBusinessMarketing.com/ma. Our marketing assessment will ask you a simple series of questions to help you determine which types of marketing you should use in regards to your business and customer base.