Today I wanted to share some basic information on getting started with choosing the right search keywords for your service or product. Utilizing search engines can be a huge help to driving leads and traffic to your website if done correctly.
In order to make this successful it is important to do some research on what keywords will work best for you. This can easily be attained by using the Google keyword tool to find out how often keywords that pertain to your product or service are searched. Simply go to Google and search Google Keyword Tool. This tool can give you search results for the entire globe or just the United States and is a great research tool. When starting your research I would suggest using very common or general terms that match your product or service to get started. Once you have researched a handful of these general terms you can add locations or the names of people to your keyword to focus your research to key terms. The Google Keyword Tool will allow you to sort through all of these results and find the information you are looking for. Just by browsing around on this tool will give you a good idea of what people, whether in your town or across the globe, or most commonly searching for. It is also important to remember that Google localizes your search to where it thinks you are. So it is not always important to have your location included in the keyword in order to be successful.
Make sure you are utilizing this keyword research any time you blog or create content for your websites. For more information on building your brand and attracting customers, we suggest visiting https://www.qualtrics.com/experience-management/brand/brand-tracking-guide/.