5 Steps to Launching A Successful Digital Marketing Campaign

Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?

Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe.  Entre nous –  It can happen if you know the initial and paramount steps to setting one up.

In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.

Watch the video and reach out to us if you have any inquiries.

Nurture Marketing Strategies for Marketing Success

This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

In this first video, the boys and I discuss the following:

  1. What Nurture Marketing is…
  2. Steps to organizing your nurture marketing campaign…
  3. How often you should send information…
  4. Which mediums you could use…
  5. Which email format will give you the best results and why…
  6. Plus, more…

The good thing about what we’re talking about is, these are the same ideals we use in our own business.

We don’t believe in not practicing what we preach.  Even when we’re extending our consulting advice to our clients, we’re still singing the same song.

So, tune in on what we’re talking about in this video and let me know if you have any questions.

I can be reached directly at 602 369-8119 or feel free to email me at [email protected]ssmarketing.com.

Here’s how you can tell if a nurture marketing strategy would benefit you and your organization.

Go to – https://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Inbound Marketing Series – How to Use Social Media As Part of Your Inbound Marketing Strategy

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Ok – so in this video, the boys and I talk about using social media to further your inbound marketing plan. You can also check Fanexplosion.de website.  In all efforts of being straight to the point and not beating around the bush, I’m going to give you one of the best marketing ideas to get free social media traffic to your website so you can educate them and grow your list at the same time.

Now I do want to add one caveat! Please, please, make sure that your content is entertaining to some degree. Meaning, if it remotely has an entertainment value to it, people will pay attention longer. Hey, we all want to be entertained, right? Anywho, here’s the scoop!

First, create a video or an image post. I personally like video. Remember, if it’s remotely entertaining, it can really get some attention.

Second, when writing the content, only tease the information on which you are speaking. On the social media medium, you only want to whet the appetite so you can send them to the landing page that has more content, or the full range of content.

Third, add a “jump URL” to the actual landing page. This is what I was alluding to in the second point. Here you want them to view the full extent of the content, as well as, get nosy and start snooping around looking at other stuff you have to offer on your website. Believe it or not, if you content is good, they’re going to check out other posts you’ve put up about the subject matter.

Forth, make sure you have a call-to-action (CTA) on “that” landing page somewhere. Take the opportunity to get them to opt-in for some soft or hard offer they can get right away. This way, it’s a win-win for both of your; they get something they want, you offer, and you get something you want, their name and email at the very least.

Fif” (I know it’s “fifth), and this should go without saying but I’m going to say it anyway, make sure you have a CRM to manage the contacts in the list you’re building. There – I said it!!!

Well, here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy the rest of your day!!!

Inbound Marketing Series – 3 Most Effective Mediums You Can Start Using Today

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

In this video, the boys and I talk about which mediums we feel are the most effective.  Obviously, testing in your market is going to be the best judge of character in the long run, but in the short and immediate to spark some movement to get you off the fence, grab something to sip on, and click the play button to watch the video.

I’m sure you’ve heard of the following mediums –

  • eBooks – small, or big, electronic books that are available for immediate download from clients.
  • Online courses – whether they are email, audio, and even video (which I like the best)
  • Analytics

These are some good ones to name a few.  The only issue is, they take quite some time to generate, as well as, for Analytics at least, you have to have the proper systems in place in order for them to be effective.  But what if you’re time limited and want to kick start this Inbound Marketing in high gear.  Well,  here are 3 things that can you do RIGHT NOW in order to get the ball rollin’.

  1. SEO (Search Engine Optimization)

SEO is a good way to immediately start to target local, metro, and national clients.  For SEO Local, you’ll hear Dustin talk about setting you up with all of the appropriate online profiles.  If you have a brick and mortar business, you really should have this going for you – like now!!!  This involves getting you set up on Google+, Yelp, Merchant Circle, and several others.

  1. Value- based blogging

Blogging is one that I like that is under-rated if you ask me.  More organizations should do it on a regular basis.  This could include:

  1. Text blog
  2. Video Blog
  3. Audio Blog
  4. And the best one – A mix of all 3.

Obviously, text blogging includes words on your website / blog.  This should be done with your focused keywords in mind and use sporadically and strategically throughout your content.

Video blogging entails you, or someone, sitting in front of a video camera and shootin’ the breeze over a video.  You can also use narrative style videos also where it may just be a voice, or one of my favorites, using animation videos to deliver your message.  Either way, video is a powerful medium and should be included in your inbound marketing strategy.

Audio blogs can include your podcast or any other audio content.  Allowing your website visitors to download your mp3 right quick is a good way to get leads converted to paying clients.

Finally, eMail Marketing

eMail marketing is still a good way to go.  Especially, when you factor in the aspect that most of your target market can get to their emails from their smart phones and tables now is on point.  Every time we meet with a client, we tell them that the big target device that you have to get to now are tablets (or phablets) and smart phones.  Truth is, these little devices are married to the hands of most of the people whom they are targeting.

So there you have it, 3 mediums we feel you should start using right now to beef up your inbound marketing campaign.  Anything less, and you’d be shooting yourself in the foot and limping along to a successful marketing campaign.

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization.  Go to – https://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.


Inbound Marketing Series – Why This Is A Good Marketing Strategy For Small Businesses

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Typically, the top brass at Direct Business Marketing enjoys making videos and sharing those videos on their company’s blog, as well as, social media. It’s been proven to get the best results for them as part of their content marketing strategy. However, this may not be entirely true for you depending on how your audience likes to receive their information.

Other content marketing pieces for a complete inbound marketing strategy include the use of longer video formats such as webinars. About once a quarter, the team will schedule a webinar that is typically 45 to 60 minutes. This allows the team to expound on a subject for a longer duration, therefore, delivering even more juicy content.

There’re a lot of buzz going on right now in the area of inbound marketing. And if you’ve had your ear to the ground, you’d find that inbound marketing, or even content-driven marketing, can do wonders for any small business. The big hang-up most small businesses are having is what to write about on a continual basis.

In this video, Andrew, Dustin, and Granison discuss some of the top-level particulars of inbound marketing. Information like:

  1. The definition of inbound marketing
  2. What’s the first things businesses should do after determining this is the marketing strategy they’d like to deploy
  3. How to discover if Inbound Marketing is for you
  4. And other facts…

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

5 Core Client-Interfacing Processes You Should Have Documented for Your Small to Mid-Sized Enterprise (SME)

In this video, Granison Shines – CMO and Business Optimizer at Direct Business Marketing, talks about the one of the biggest mistakes small to mid-sized enterprises (SMEs) have within their business – Not Having Their Process Documented.

“As small of problem as it seems, small to mid-sized businesses run into BIG problems when there’s no structure.  It’s been proven that businesses that have well documented and implemented process are more productive, efficient, and profitable.  Besides, there has to be a reason why there’s multi-billion dollar industry built around business process optimization (BPO).  The reason, because some business owners know the advantage and financial gain of having such process documented and in operation.” – Granison Shines

Take a look at the video and give Granison a shout if you have any questions.  He can be reached at 602 369-8119 or via email at [email protected].

Marketing System for Real Estate Agents

When it comes to Real Estate Marketing, we’ve know that it’s all about generating quality leads.  For that fact, we’ve instituted a full lead generating marketing solution.  Check out the video below to see a demo.

Building Value In Your Offer

Today we’re going to continue our subject on copywriting and we’re going to get into the thick of things when you are writing copy. I have a laundry list of items to go through that I’ll break down so you can really get the idea of what we’re talking about in each particular section. Right now we’re going to talk about building value in the copywriting process.

This mindset stems from understanding how to position value with words and information that you’ll be communicating about your product or service. You want to have an increased opportunity to let your market know what you’re talking about. So today we’re really talking about offers. When we talk about offers it is perhaps the most important piece of your marketing campaign. One of the things you want to do is demonstrate the value of its worth. If you have product where you have several different components you want to add a dollar value to each of those. One other way to build value is to show what the product brings versus the value it has compared to some other products. Also demonstrate contrast with certain products and one of the intangibles is to talk about the time and money it took build the product.

We’re talking about copywriting again, but I used the marketing assessment as the download that you want to get because you also want to have the strategy effectively working when writing your copy. I also want you to look at our nurture marketing campaign on our website. This is important because it is where the copywriting really comes into play. You’ll be leveraging your writing skills and emails that are going out. If you have any questions or would like to discuss your nurture marketing campaign further please feel free to call me directly or get in touch with me via email

Give The Customer What They Want Through Effective Copywriting

We’re talking about copywriting and how this flows into your nurture campaign; just a reminder that you continue marketing to the people that are in your database. This is where your copywriting skills are going to become more prevalent and really play its part in making sure you upsell current clients and convert leads to clients.

In writing your marketing piece you want to communicate what customers want. You want to make sure you give them three things. First, give them value added in advance. They are looking for value and information that they can use to help grow their business or sell their product or service. Communicate value to them at every point in the situation, even if you are writing about non-business related stuff. Second, they want a trusted advisor so make sure it comes from someone that is from a face or name within the organization, no from a “Do Not Reply” email address. Third, give them an adequate solution. They are still looking for adequate solutions for what they need so don’t hesitate to ask for a sale or an upsell.

Again you want to convert the people that are just leads. They are still looking for a solution and you can give that to them because you now have permission to communicate with them. You can give this to them by giving them solid, on-point information.

Look at our nurture marketing campaign on our website. You’ll see all the nurture campaigns, there are five that you should have activated within your organization. Remember, you want to upsell to your current customers and convert your leads into clients. Also feel free to give me a call or get in touch with me via email if you have any questions regarding what I covered today or how our nurture marketing campaigns can help your business.

Add A Story To Your Copywriting

We are continuing our conversation on copywriting and, more so, how this feeds into your nurture marketing campaign. Your nurture campaign should be heavily focused on copywriting because you’re going to use email and video to communicate the information you want to your new clients, existing clients, new leads and existing leads. These are the four different types of people that you should have in your database and they are the most neglected piece when it comes to marketing to your database. Some people get a client or lead and don’t follow up on it, don’t try to upsell or convert them to a client. This is imperative and, again, this is where your copywriting skills will show their case for the cause. You’re writing to them, you’re communicating with them and when you do this there are certain pieces that you need to get across, one of them is the story. This works really well if you’re converting leads to clients; you want to make sure you have a story associated with your email campaign.

When you’re writing your story make it emotional; the more emotional it is, the better. Make the story time-saving. Communicate how your product or service can save them time or money, which are two things that are critical to their want and needs. Next, talk about their experience; it can be pleasant or bad. Number five is to make it results oriented – show or tell them how your product or service has helped other clients.

Nurture campaigns are an important part of your business so please check out our website to check out the difference types of campaigns you should have going out to the people in your database right now as well as the number of different services we have to offer.

Addressing The Customers Problem In Your Copywriting

Hello this is Granison Shines with Direct Business Marketing and today we’re going to continue our conversation on copywriting and making sure you understand we’re talking about the nurture campaigns you should have underway right now. You should have campaigns for your new clients, existing clients, new leads and existing leads; the whole idea is to upsell and convert. This is where your copywriting skills are really going to hone in on how you position your product or service and whether you actually complete the sale. You’ll be communicating several bits and pieces of information to them. One of the things we’ll talk about is the problem, which is something you should address. You want them to know that you know what their soft spots are and that you can fulfill those particular soft spots and make sure your provide them with the adequate solution.

First, you need to address that you understand the client’s problem. Establish what their struggles are; you can do this either via writing or video. Next, share specific challenges that the reader faces before telling them you have the solution and unique strategies for beating these challenges. This is where you want to build some value in what you’re talking about and you can communicate more effectively so they’ll immediately understand how you can help them with their problem. They will listen to you more.

If you go to our website you can check out our services, the four different client types you should have in your database and how they should be addressed and the different types of nurture campaigns you should have going out to them. This is the most neglected aspect of most organizations and they are the easiest people to market to so please check out this page to ensure you’re making the most of your nurture marketing campaign.

Utilizing The Post Script In Your Copywriting

Again we’re going to continue our conversation and how it should be integrated with your nurture marketing campaign. This is the most neglected part of a nurture marketing campaign. The current leads in your database are very seldom marketed to. We want to change that with this series and talking about copywriting because there’s a lot of good information. Cross selling, converting and even upselling can be done with just some simple copywriting rules that you keep in the back of your mind. This will make a difference in whether or not they become clients in your database. The four campaigns you have running should be existing clients, new clients, existing leads, new leads. It is proven that the easiest people to sell to are the one that you already have so we want to ensure that you’re utilizing this.

When you’re constructing the offer you want to have the post script. It is the most important piece to communicate the urgency of the deadline of your offer. You can also restate the benefits as much and as often as you can in your post script as well as introduce brand new benefits. It is proven that the headline, bullet points and the post scripts get read the most so make the most of this by having all the pertinent information possible.

Make sure you look at the marketing campaigns on our website at https://directbusinessmarketing.com/services/nurture-marketing. You’ll be able to see all of the information you need as well as pricing for our nurture marketing packages. You can also send me an email at [email protected] or give me a call with any questions you may have regarding our services, post scripts or the nurture marketing campaigns you should have going right now.