We’re talking about copywriting, offers and the deadline pertaining to your offers today. This is true for the four different campaigns that you should have running within your marketing campaign right now; they are for existing clients, new clients, existing leads and new leads. These should be coming from your email system and going out to your database meaning that you’re dripping on them at least once a month regarding specific offers or upsells or other items that are an important piece of the nurture marketing campaign. This is the part that gets neglected the most within organizations, so make sure you have this in order so you can write copywriting that will effectively turn leads into paying clients.
Adding a deadline to your offer helps position your offer so that you can make more sales within a certain period of time or grab as much as you can from your database so they don’t miss out on the benefits that you’re offering. If you don’t have a deadline in your offer, you essentially don’t have an offer. Multiple deadlines are very effective because you can tier it in order to make sure that you have certain nuances for certain downloads or pricing. This can get more complicated but it can be more effective. Add a date and time to your deadline making it clear what the deadline is. If they miss out, you want them to understand why they missed out; because they didn’t partake in an offer that was available only for a certain time.
If you would like to look at the nurture marketing campaigns on our website, see what we have to offer and what you should be communicating within these different campaigns I would like to encourage you to check it out. You can also contact me via email or phone with any additional questions you might have on nurture campaigns or creating a deadline for your copywriting offer.