Making The Client Buy Now
Now that you’re writing your marketing piece we’re going to continue our conversation on offers and talk more about buying now and giving them the instruction to do so. This is critically important for the partaking of your offer; there’s no point in putting your offer out there and not letting them know where to buy it, how to buy it and that they need to buy it right now.
This is in conjunction also with the four marketing campaigns that we’ve been talking about. Nurture marketing is the most neglected portion of the marketing piece that most businesses have in operation. When I say nurture marketing I mean marketing towards the people that you already have in your database; there should be four campaigns you have going all at the same time.
Buying now – tell them to BUY NOW. You have no idea how important this is, how much it works and also how much it gets neglected in the communication of buying the product. It’s good to have an image and tell them to click to buy now. You also want to make it easy for them to buy. Make the link or image easy to find and easy to get to. Third, you want to give access to something immediately for gratification purposes. Once they do buy a physical product give them something they can use right away such as a download or a video; whatever it may be give them something they can have quick access to while they’re shopping. As previously stated, create and give a reward for buying now as well as create a consequence for not buying now.
If you would like to see the different nurture campaigns or see what we have to offer for you and your business, please visit our website at https://directbusinessmarketing.com/services/nurture-marketing.
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