Hello everyone Granison Shines with Direct Business Marketing here to share some tips on making sure your marketing campaign flows together. Every small business has some kind of marketing campaign but if it’s not efficient it cannot help you capture more leads. Today I wanted to share with you a simple system I like to use to make sure all parts of my marketing campaign are moving me the right direction.
This system is a four step process that will keep your big picture marketing goals in focus. We talked previously about step one, generating leads, and today I wanted to discuss how to capture those leads and make them productive. When generating a lead that intitial contact greats what we call a prospect but until we can capture that personal information and reach out we haven’t accomplished much of anything. Whether this is performed through the use of a contact form on your website or a confirmation phone call capturing this information will allow us to build our database of information. This is important because the better we understand how are prospective customers interact with us the more focused we can make or marketing campaign flow. One easy way to convert these prospects to actual leads is by providing some kind of incentive. The best incentive is to provide the prospect an offer, something free that they can access immediately is best, that will show the value of your product or service for them. This can be performed by simply listing this incentive on your marketing materials or website when capturing this information.
This is just one of the four important steps in making sure your marketing campaign is working correctly for you. Make sure to download the free marketing assessment tool on my website to find other ways to improve your campaign. Thank you for your time today and be on the look out for my next blog where we discuss the next step in your marketing campaign.