Posts

Marketing Campaign to Help Sales Close More Deals – Getting Your Sales Department on Board

In this video, Granison Shines, talks about getting your sales department to buy in on your marketing campaigns. A simple, yet proven, process that he’s used in his corporate days to synergize the departments and to experience more success with marketing campaigns and sales efforts.

The sales department buy-in:

• Set up a meeting with key sales personnel and key marketing personnel
• Identify the product, service, or program for the campaign
• Identify Key Performance Indicators (KPI)
• Outline the marketing strategy according to DBM’s Marketing Process – Generate, Capture, Store and Nurture

Watch the video and then view the case study, and the results, from the marketing campaign. Case study here – http:directbusinessmarketing.com/case-study/breg

5 Steps to Launching A Successful Digital Marketing Campaign

Wouldn’t you like to launch successful digital marketing campaigns every time you initiated one?

Well, I can hear it now, a resounding “Yes!” in the consciousness of marketers across the globe.  Entre nous –  It can happen if you know the initial and paramount steps to setting one up.

In this video, I discuss the 5 steps we call P.I.X.E.L. here at Direct Business Marketing.

Watch the video and reach out to us if you have any inquiries.

Your 2017 Marketing Planning and Budget Strategy – Campaign Identification

One aspect of your marketing campaigns should be the identification of the strategic marketing campaigns you’re going to launch.  Truthfully, most organizations omit several marketing campaigns, not purposefully, nonetheless omission means prospective leads not getting the attention they need.  Therefore, we need to close the gap on leaving leads exposed for falling through the cracks.

In this video, Granison Shines, CMO of Direct Business Marketing, answers the marketing campaign on “How many strategic marketing campaigns should we be running in our organization?”

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy – Where To Market

When you think about where you should be marketing, make sure to have our marketing process close in mind – Generate, Capture, Store, and Nurture.  This will help you lay the proper path for marketing success.

Focus on the “Generate” column, the marketing locations, because this is where you’re going to spend most of your marketing budget.  I’m not saying to not spend time on the other 3 sections, I’m just saying that a large portion of your marketing budget will be spent here.  Especially, if you’re running a large marketing campaign.

In this video, Granison Shines, CMO of Direct Business Marketing, discusses on how you should think about where you should be marketing.

If you have any questions, take advantage of your free consultation by getting on my calendar here – https://directbusinessmarketing.com/scheduler.  There’s no obligation to reserve our services.

Your 2017 Marketing Planning and Budget Strategy

Marketing planning and budgeting for the upcoming year should adhere to a marketing planning process that’s proven to get results.  Every year businesses toil over what and how their marketing plan should look like.  Now, you can use Direct Business Marketing’s process to make your marketing planning sessions more streamlined and strategic.

In part 1 of this short video series, Granison Shines, CMO of Direct Business Marketing, talks about how you can kick off your 2017 marketing planning and budgeting sessions in the right direction.  Using DBM’s marketing process – Generate, Capture, Store, and Nurture.

Be sure to schedule your FREE consultation with Granison here – https://directbusinessmarketing.com/scheduler .

Is Social Media a Good Traffic Source? – Traffic Generation Blab Replay

There are many companies that are tying up a significant amount of their marketing budget into social media marketing.

Is this a good thing?

Well, we’ve found that you can lose your shirt if you’re not intentional about your marketing.

On the flip side, if you have your ducks in a row, you can rake in leads and sales.

BUT, you have to have certain components in order to maximize your marketing efforts. In example:

  • A carefully selected target market.
  • Something desirable from the prospect looking at the ad
  • Your website with an irresistible lead magnet and web form to capture names and emails at the very least.
  • A true CRM in order to store the leads once they convert.
  • An automated nurture campaign to disseminate emails automatically

These few items, at the very least, will point your campaign in the right direction.

There’s more to be told so watch the video as Andrew, Dustin, and I talk about social media and its ability to be a good traffic source.

 

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Does Content Matter? – Traffic Generation Blab Replay

If you have been anywhere near the internet, then you know that content is a major subject when driving traffic to a website.

We’re talking about website content, inbound content, outbound content, you name it.

When talking about driving targeted traffic to your website, the content you have on your lead generation marketing materials really matter.

Meaning, the words and message you have on your postcards, PPC ads, e-newsletters, press releases, etc. should be carefully crafted to pique interest and compel the readers to do whatever you desire them to do.

Anything else outside of what was written above will cost you in the long-run due to the fact that your return on your marketing investment will be in the toilet.

Watch the video as Andrew, Dustin, and I talk about lead generating content.

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Good Traffic vs. Bad Traffic – Traffic Generation Blab Replay

When it comes to traffic generation to your website, we believe there is such a thing as good website traffic and bad website traffic.

Good traffic would be considered as website traffic that is actually looking for what your company has to offer, opts in for your lead magnet, thus converting to a lead, or purchases your product / service.

Bad traffic would be considered as website traffic that stumbles onto your website but is NOT interested in what you have to offer and furthermore, does NOT convert into a lead by opting in for your lead magnet or purchase your product / service.

It’s not rocket science that you obviously want the best traffic you can generate to make its way to your website.

So the questions become:

  • “Who is my ideal client-type that I want to see my website?”
  • “How do I get laser targeted in who I want to come to my website?”
  • “Where do I place my ads so that I can get the most qualified traffic possible?”
  • “How do I institute qualification measures into my marketing process so that I continue to get the right traffic”
  • “What would be the perfect lead magnet to get them to convert into a lead?
  • And others we can ask…

Take a moment to watch the video where Andrew, Dustin, and I blab about good traffic vs. bad traffic.

Register now for our upcoming webinar on 5/26/2016 “Best Traffic / Lead Generation Techniques for Your Business”.

5 Core Client-Interfacing Processes You Should Have Documented for Your Small to Mid-Sized Enterprise (SME)

In this video, Granison Shines – CMO and Business Optimizer at Direct Business Marketing, talks about the one of the biggest mistakes small to mid-sized enterprises (SMEs) have within their business – Not Having Their Process Documented.

“As small of problem as it seems, small to mid-sized businesses run into BIG problems when there’s no structure.  It’s been proven that businesses that have well documented and implemented process are more productive, efficient, and profitable.  Besides, there has to be a reason why there’s multi-billion dollar industry built around business process optimization (BPO).  The reason, because some business owners know the advantage and financial gain of having such process documented and in operation.” – Granison Shines

Take a look at the video and give Granison a shout if you have any questions.  He can be reached at 602 369-8119 or via email at [email protected].

Addressing The Customers Problem In Your Copywriting

Hello this is Granison Shines with Direct Business Marketing and today we’re going to continue our conversation on copywriting and making sure you understand we’re talking about the nurture campaigns you should have underway right now. You should have campaigns for your new clients, existing clients, new leads and existing leads; the whole idea is to upsell and convert. This is where your copywriting skills are really going to hone in on how you position your product or service and whether you actually complete the sale. You’ll be communicating several bits and pieces of information to them. One of the things we’ll talk about is the problem, which is something you should address. You want them to know that you know what their soft spots are and that you can fulfill those particular soft spots and make sure your provide them with the adequate solution.

First, you need to address that you understand the client’s problem. Establish what their struggles are; you can do this either via writing or video. Next, share specific challenges that the reader faces before telling them you have the solution and unique strategies for beating these challenges. This is where you want to build some value in what you’re talking about and you can communicate more effectively so they’ll immediately understand how you can help them with their problem. They will listen to you more.

If you go to our website you can check out our services, the four different client types you should have in your database and how they should be addressed and the different types of nurture campaigns you should have going out to them. This is the most neglected aspect of most organizations and they are the easiest people to market to so please check out this page to ensure you’re making the most of your nurture marketing campaign.

How To Build The Value Of Your Offer

We are going to continue our conversation on copywriting, or more specifically the copywriting pieces that should be going out to your current database, which are existing leads, existing clients, new leads and new clients. These four should be the nurture campaigns that you have constructed and again the nurture campaigns are the most neglected part of most business’s marketing campaign; not reaching out to the current database that you have, making sure you are upselling new clients and convert leads into clients.

This is going to be important, again I’m breaking the offer piece down into different chunks. Today we’re going to talk about building the value in an offer. Building value in your offer is critical. First, you want to show your offer in parts. Itemize each part of the offer and whenever possible add a dollar value to each line item. Second, you want to add a comparison piece to your offer as well, making sure you are building the value into your offer while doing so. Compare apples to oranges, not apples to apples. You can also build the value of your offer by using bullet points. Essentially, make sure that you take your offer and put it into sizable chunks so that it appears bigger. You can accomplish this by itemizing what you have to offer people.

Look at the nurture marketing campaigns that we have on our website, https://directbusinessmarketing.com/services/nurture-marketing. You’ll see an example on this page, some pricing information as well as how many drip campaigns will go out with each of the components for the nurture campaign. You can also feel free to contact me, Granison Shines, at [email protected] or give me a call at 602.369.8119. I hope that you’ll keep joining me on our continuing series about copywriting and your nurture campaign.

Before You Start Marketing Discover The Importance Of Copywriting

Hello everyone this is Granison Shines, chief marketing officer at Direct Business Management, talking with you today about the importance of copywriting for your small business. Copywriting is an actual profession and is this new series we will discuss how it fits in with your marketing campaign. I often talk with business owners who do not see the results they expect from marketing and it is often a result of poor copywriting. If you have questions please feel free to contact me or download our free marketing assessment tool to get started.

When discussing marketing and copywriting it is important to understand the importance of the words you use. The words you use in your marketing campaign, also known as copy, need to be uniform across all marketing material and convey a focused message to the customer. Whether we are discussing a website, e-mail, video, or post card there are words involved in each form of media that goes in to your marketing strategy. A lot of businesses end up hiring outside marketing companies but they often lack the knowledge of copywriting. I even in fact stumbled upon copywriting while working at a large corporation. After noticing a lack of response from high level employees to an important e-mail I was able to change that response by looking at the words being used. This was the beginning of my copywriting experience which I continue to advance to this day. A copywriter can have numerous different responsibilities and help your marketing campaign in many different ways. Either way it is important to know you can have a marketing person that doesn’t know copywriting and vice versa. Finding a person with both skills can help your business achieve its marketing goals.

Check back frequently to learn more about the importance of copywriting before you start writing your marketing campaign. And if you have questions on this topic please call or e-mail me and make sure to download our free marketing assessment tool. Thanks again for your time and I look forward to hearing from you soon.

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Getting to the Top of Google Replay

Please see the webinar replay videos below:

Part 1: Directory Submissions.  Aired Oct. 8th

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Local SEO

One-Time Payment
  • One-time fee of $1,000 $900
  • Your business submitted and verified in 50+ directories
  • Entire process complete in 30-60 days*
6-Month Payment Plan
  • $200 $180 payment X 6 months
  • Your business submitted and verified in 50+ directories
  • Entire process completed in 180 days*

SEO Local Order Form – Download here!

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Part 2: Organic SEO Techniques.  Aired Oct. 13th

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Organic SEO

  • Keyword Research Only – $300 $270 One-Time
  • 10 Keywords – $300 $270 per month
  • 20 Keywords – $600 $540 per month
  • 50 Keywords – $1,000 $900 per month

Organic SEO Order Form – Download here!

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Part 3: Pay-Per-Click.  Aired Oct. 15th

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PPC

First Month Management FREE

PPC Order Form – Download here!

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Part 4: Secret Bonus Technique.  Airing on Oct. 20th

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Social SEO

  • Put you into 8 business directories – $200/one-time fee
  • Provide ongoing backlinking to those business directories – $300/month based on 8 business directories

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Questions?? Please call Granison Shines at 602 369-8119 or email at [email protected].

Thank You

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