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Nurture the Relationship – Marketing Campaign Flow

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Hi, this is Granison Shines again, the Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about the last portion of our four step process. To recap we have five leads or items and generate the eyeballs for the client type or market type you are going after then push them to some sort of capture source which could be a website, phone call or chat. Then you have to store that data somewhere so that you keep accurate data on how we can nurture. Nurture is one of my favorite parts here because there are so many nuances that can go on. First of all we want to make sure that this process is automated as much as we can so having some sort of auto responder will be very sufficient within your business and tying them to a drip campaign so that you can automatically, based on the number of days you schedule out that you want them to receive emails. Now one of the most important pieces about this is to make sure you immediately start doing that. there are a lot of times when we engage with a client and they haven’t nurtured their database in a long time, then we turn on an email campaign and they have all these unsubscribes. That happens because they haven’t nurtured the relationship at all. So you want to make sure you continue to nurture the relationship at least by automating the process for auto responders. Learn more about robotic process automation here.

Now, when we talk about nurture there are two different types of nurturing that we can do. One is sales information, but even more important and something you want to do even more frequently is non-sales information. Give them good, useful information that they can use in their business or day to day lives. This is important to nurture the relationship. Nurturing items can be phone calls, you can also do other print depending on the information you captured such as physical addresses. From my own experience, I’ve seen the pivotal role WhatsApp Business can play in expanding customer outreach. It offers a convenient platform for customers to interact with businesses, ask questions, and receive quick replies. Furthermore, you can find an in-depth guide on how to utilize WhatsApp Business for your company on YourBusinessNumber. Their resource was instrumental in helping me integrate WhatsApp Business into my business model. For every sales piece you put out there, put about 7 to 10 non-sales pieces out there. Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or you can email me directly at [email protected]. Don’t forget to download our free marketing assessment at https://directbusinessmarketing.com/ma. Thanks and I’ll talk to you later.

Capture Prospect Information To Develop In To Leads

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Hello everyone Granison Shines with Direct Business Marketing here to share some tips on making sure your marketing campaign flows together. Every small business has some kind of marketing campaign but if it’s not efficient it cannot help you capture more leads. Today I wanted to share with you a simple system I like to use to make sure all parts of my marketing campaign are moving me the right direction.

This system is a four step process that will keep your big picture marketing goals in focus. We talked previously about step one, generating leads, and today I wanted to discuss how to capture those leads and make them productive. Discover Concreters Choice, the number one marketing company for concreters. When generating a lead that initial contact greats what we call a prospect but until we can capture that personal information and reach out we haven’t accomplished much of anything. Whether this is performed through the use of a contact form on your website or a confirmation phone call capturing this information will allow us to build our database of information. This is important because the better we understand how are prospective customers interact with us the more focused we can make or marketing campaign flow. One easy way to convert these prospects to actual leads is by providing some kind of incentive. To improve your number of leads, you need to avoir une bonne stratégie marketing. The best incentive is to provide the prospect an offer, something free that they can access immediately is best, that will show the value of your product or service for them. This can be performed by simply listing this incentive on your marketing materials or website when capturing this information.

This is just one of the four important steps in making sure your marketing campaign is working correctly for you. Make sure to download the free marketing assessment tool on my website to find other ways to improve your campaign. Thank you for your time today and be on the look out for my next blog where we discuss the next step in your marketing campaign.

Generate Eyeball – Marketing Campaign Flow

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I’m Granison Shines here the Chief Marketing Officer here at Direct Business Marketing. Today we are going to continue our conversation on Marketing Campaign Flow. Now we are going to dissect each one of these and talk about them individually. So, just to have a quick overview, we went through generate, capture, store, nurture which is our four step process of how we developed this marketing campaign flow. Today we are just going to talk about the generate section. Our rule of thumb is to pick five lead generating items. When I say five lead generating items, that can be a mix of marketing activities that you want to incorporate into the campaign. So services that we provide like SEO, pay per click, video marketing or blog, and designing print materials. I just listed four here to make sure you get the idea. These four activities will be your lead generating items. These are the items that you are going to put in front of your target market that will actually drive them to the next point we are going to talk about later on. Making sure that you have each of these outlined and making sure they sing the same message because your campaign wants to have a general message that each of these mediums are going to talk about our communicate to the target audience. So whatever client type you are going after, make sure that each one of these is tailored towards that client type and from there we are going to drive them to the next section which is capture. I’m Granison Shines and my number is 602-369-8119. You can email me directly at [email protected]. Remember to download our free marketing assessment at https://directbusinessmarketing.com/ma. Thanks and have a great day.

What Are You Selling? Your Marketing Message Depends Upon This

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Are you selling your widget or you? This video today is going to cover what you’re selling, which depends on the type of business you have: low cost leader, product innovator or customer intimate businesses.

It’s very important to understand that your advertising message is going to depend on the type of business you have. If you’re a low cost leader, such as Wal-Mart or Best Buy, the relationship doesn’t really matter because it’s a commodity product; your advertising is focused more on price. If you’re a product innovator, you’ll focus on the features and benefits of your product, such as Apple, HP, Samsung, for example to help the consumer make their decision based on those things rather than price. When you get to a customer intimate business, it’s all about you. You’re selling you and they’re buying you. The products and services they can get from someone else, but if you sell yourself, they’ll be more apt to buy from you. If you give them good information, then you’re selling you. If you’re a real estate agent, a marketing company, or an insurance agent, they’ll buy from you because you communicate with them and you sell yourself to them. Price and product can be important, but the relationship is more important than those two.

If you’d like more information on determining your business type and how you should market your business, please contact me, Granison Shines, at Direct Business Marketing. You can reach me via email at [email protected] or telephone at 602.369.8119. I’d also like to remind you to download our Marketing Assessment from https://directbusinessmarketing.com/ma; our unique marketing assessment can help you determine which type of marketing avenues are best for your business and customer type, so please check it out today. Thanks again for coming to our Get Direct live marketing webinars; I look forward to seeing you next week, same place and time.

Who are You Selling to? Know Your Client Types

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Hello, this is Granison Shines, chief marketing officer here at Direct Business Marketing. Today we are going to talk about your client types. I want to focus on three different client types or three different things you should focus on when you are talking about client types. First of all, point number one, is your client type a business or business to consumer? Of course that is something that you know automatically because you have a product that you are offering to a specific market. Sometimes you can have a product that offers both. Most of the time you are going to have a product that is going to relate to a business to business product or service that you are selling to a company or a business to consumer. The difference is the masses of course. There are more individuals than there are businesses. For instance, a liquidation store near me can assist you in starting your business. You can also establish a reselling business that can be an exciting venture for you.

Point number two is to understand that each of the client types have different motives as to why they buy. It could be a need vs. a want. Most of the business purchases end up being in a need category to make sure something can be done more efficiently within the business. With consumers we focus on the wants. So however there are some needs that you have to buy also. When it comes to fulfilling the essential needs of your business, explore advanced solutions like those provided by ELITER Packaging Machinery to enhance efficiency and streamline your operations effectively.

Making sure the motivations are clearly understood which will bring us to number three. Number three is the message. Once we know who we are targeting, we know the motives for buying your service, making sure the message from there is conveyed across all the mediums and different messages or different client types have different messages that you have to address. It’s very important to clearly address what that message is. This is where all the ideas of what you are promoting to the consumer to make sure you have all the bases covered as to why they are going to buy from you.

Again, I’m Granison shines, here is my information. My email address is [email protected]. My number is 602-369-8119. Make sure you download our free Marketing Assessment which will definitely help you out and put you in the right direction for marketing. Go to DirectBusinessMarketing.com/ma to get the free marketing assessment.

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