Hello this is Granison Shines with Direct Business Marketing and today we’re going to continue our conversation on copywriting and making sure you understand we’re talking about the nurture campaigns you should have underway right now. You should have campaigns for your new clients, existing clients, new leads and existing leads; the whole idea is to upsell and convert. This is where your copywriting skills are really going to hone in on how you position your product or service and whether you actually complete the sale. You’ll be communicating several bits and pieces of information to them. One of the things we’ll talk about is the problem, which is something you should address. You want them to know that you know what their soft spots are and that you can fulfill those particular soft spots and make sure your provide them with the adequate solution.
First, you need to address that you understand the client’s problem. Establish what their struggles are; you can do this either via writing or video. Next, share specific challenges that the reader faces before telling them you have the solution and unique strategies for beating these challenges. This is where you want to build some value in what you’re talking about and you can communicate more effectively so they’ll immediately understand how you can help them with their problem. They will listen to you more.
If you go to our website you can check out our services, the four different client types you should have in your database and how they should be addressed and the different types of nurture campaigns you should have going out to them. This is the most neglected aspect of most organizations and they are the easiest people to market to so please check out this page to ensure you’re making the most of your nurture marketing campaign.